What's the difference?
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.
Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.
But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.
So, is that enough to finally put the X on the map?
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.
It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
Despite being a Japanese ute in drag, the X-Class isn't immediately rumbled as resembling a Nissan, which certainly should count in its favour. Everyone who asked about it had little idea it wasn't a Daimler from the ground up, until you pointed out various details. Up here in the higher reaches, it's a really quality-looking thing, with beautiful paint and enough differentiation to make it look like a Merc. The headlights do seem a tad small next to the rest of the Mercedes range, but the whopping great three-pointed star in the grille leaves no one in doubt.
It's fairly tasteful in silver, too, and with a few carefully chosen options it looks pretty tough.
Once you're inside you see where it starts to get confused about itself. The hard, scratchy plastic dash pokes out from behind a huge slab of metallic trim. The centre console is clearly a brother from another mother, as is the overall dash layout. The cabin lacks the thoughtfulness and quality of a Mercedes design - you can't just slap on those signature air vents and expect to get away with it. Every piece that comes from Mercedes appears glued on, and it's jarring.
This might have been less of an issue if the car was significantly cheaper and not likely to be purchased by people who are familiar with the brand.
The visual changes aren’t massive. This AWD version welcomes a couple of new exterior colours, including the 'Matt Khaki Green' of our test car. It also gets the two-tone black roof and there are new 20-inch alloy designs.
Elsewhere, it's the futuristic-style of design we’re used to which differentiates the X from its Volvo EX30 twin under the skin.
Inside, this is a seriously well-equipped and polished-feeling small SUV, and — unlike some of the newcomer brands to Australia — it all feels very high quality and well put together. And that includes the material choices.
I don’t even hate the fact that most of the functions are controlled via this screen, thanks to the little shortcuts glued to the home screen. I do, however, hate the fact that there’s no easy way to change the wing mirrors or shortcuts for toning down some of the safety stuff.
That aside, though, it’s a nice and high-quality feeling space.
I really can't imagine how anyone signed off on the most annoying features of the X. Front-seat passengers get a solitary, shallow cupholder (the second one is unusable), and big door bins that could hold a bottle if you didn't mind it getting smashed from sliding around (they're unlined), and nowhere to put your phone. Like, nowhere, except maybe the glove box. Even the centre console bin is shallow and not much good for anything, apart from as an armrest.
The front seats are reasonably comfortable but the rears are way too high (in the name of a better view) and rammed hard against the rear bulkhead. The rear doors are also pretty narrow, so entry and egress can be a bit of a challenge if you're large or toddler small. Once you're in the seats, legroom is limited and headroom marginal. At least you get air-conditioning vents, but you don't get an armrest in the rear. On a nearly $80,000 ute. Even the dark-ages Colorado has one of those.
Anyway, that's enough said about the interior flaws.
The tray is a big boy, but it's worth knowing that the roller cover does rob a bit of space, as it does on any ute. The optional tray liner looks good and with Mercedes-Benz stamped in it, reminds you again what you've got. All told, it's 1581mm long, 1560mm wide (1215mm between the wheelarches) and you can load up nearly a tonne of people and things into the X350. You can also tow a massive 3500kg braked and still be able to carry a payload of 490kg. Gross vehicle mass is 3250kg (tare is 2190kg).
You know you're in a small vehicle when you can't fit two large (not those crazy American-style jumbo cups, just normal coffee-shop takeaway) coffees in the cupholders, but so it is with the Zeekr X.
The small SUV's 4432mm length, 1836mm in width and 1566mm height doesn't leave much room to spread out up front. There's ample room for driver and passenger, of course, but we are talking about a small vehicle here.
Clever storage helps to mitigate that, though, especially the super-deep storage space in the centre console and the very clever fridge that separates the driver and passenger seats.
Weirdly, though, the space doesn’t feel overly tight in the back seat. We had a massive baby seat in there, and that fit without issue. And full size humans can genuinely get pretty comfortable. I'm 175cm, and I had enough knee and headroom.
In the boot, there’s 404 litres of volume with the rear seats upright and 1247 litres with them folded flat. And it’s worth pointing out this isn’t intended to be a family car, but there’s certainly enough space for the shopping... and a pram.
The X-Class range starts at the $45,450 X220D manual dual-cab and reaches all the way to the $87,500 X350d Edition 1. One step back from that is the $79,415 X350d Power dual-cab with all-wheel drive. That nets you 19-inch alloy wheels, an eight-speaker stereo, climate control, around view camera, reversing camera, keyless entry and start, front and rear parking sensors, electric front seats, sat nav, auto LED headlights, fake-leather interior, heated and folding rear vision mirrors, power windows and a full-size alloy spare.
An 8.0-inch screen hosts Mercedes COMAND system, complete with rotary dial and the weird scratchpad. COMAND is not as good as its German rivals and for some reason doesn't have Apple CarPlay and/or Android Auto, which is a mammoth oversight for a car of this type and cost.
Our car also had the lockable roll cover for $3295, the $1551 styling bar, a tow bar ($836) and, presumably, tow-bar wiring ($462).
This is a small SUV with a LOT of stuff. There are two trims in the Zeekr X range – the entry-level rear-drive model is $48,900, drive-away, while the all-wheel drive version we've tested is $57,900 on the road.
The obvious comparison is to the Volvo EX30, which shares its platform with the Zeekr X through both brands' Chinese parent company Geely.
As of right now, the cheapest single-motor Volvo is $56,051, drive-away in NSW, or $49,990 plus on-roads, making the Zeekr version much, much cheaper.
Anyway, outside there are 19- or 20-inch alloys, though our test car is fitted with the optional 20-inch black alloys, paired with a black-with-red-highlights interior treatment, which adds $2000 to the price.
Ours is also fitted with the electric front doors which open or close at the push of a button, and back doors that unlatch, but don’t fully open, the same way, which adds another $2000.
Both trims also get heated and cooled front seats, and heating in the rear window seats, but this AWD version also adds a massage function for front seat riders.
There’s also wireless charging, a 13-speaker Yamaha sound system and — very cool, literally — is the little drinks fridge between the front seats in the AWD variant.
Tech is handled by a 14.6-inch touchscreen with Apple CarPlay and Android Auto and there’s a head-up display for the driver.
The X350d has something very Mercedes about it - the engine and transmission package. With 3.5-litres of turbo-diesel V6, you get 190kW at 3400rpm and a thumping 550Nm between 1400 and 3200rpm. These kind of figures at least put it up there with the brawnier VW Amarok.
Feeding the power to all four wheels is Mercedes' own seven-speed automatic. A centre diff apportions power front to rear and you have a choice of three modes - automatic, high range and low-range.
The big news here is a more powerful rear motor – meaning you get more grunt whether you opt for the rear-wheel drive or this all-wheel drive.
In rear-drive form, that boosts your outputs from 200kW to 250kW, dropping the sprint to 100km/h to 5.6 seconds. In AWD guise, your new outputs are 365kW (up from 315kW) and 573Nm, and your sprint to 100km/h falls to 3.7 seconds.
The X350d did pretty well in the week I had it - the official figure of 8.8L/100km was never going to happen but with a long motorway run to the Blue Mountains and the rest bashing about town, the 10.5L/100km I did achieve without trying was not bad at all. The 80-litre tank should give you a decent range of 750km, or thereabouts.
This is where it starts to get weird. The rear-drive Zeekr X is fitted with a 61kWh LFP battery, which can accept up to 230kW DC fast charging, taking you from 10 to 80 per cent charged in just 18 minutes. Total claimed range is 405km.
The flagship AWD, though, charges at a slower rate. It gets a 66kWh NMN battery and can only be charged at 150kW, meaning the same charge takes 30 minutes. Zeekr is promising a 415km driving range between charges.
One of the weirder things to make it into the X-Class is the world's second most irritating column stalk, which is asked to pack in indicators, headlights and wipers. Thankfully, the world's most irritating column stalk, the Mercedes automatic shifter, wasn't inflicted on the X-Class. But the obvious problem is the key, which clearly isn't a Mercedes unit - even the star is ill-fitting and will probably fall off after a while. This is not a premium experience.
Thankfully, the big turbo-diesel wipes away a lot of the complaints about this car not being Mercedes enough. Brawny and super quiet (twin balance shafts will do that), the X is a very easy car to live with. While not especially lively, it's easygoing in the city and very refined.
On the open road it cruises almost silently and the ride is way above what you might expect from an unloaded tradie-mobile. It doesn't feel as high as some utes, which makes it feel a bit more car-like, and will no doubt appeal to some who might have to swap in and out of a traditional SUV and into the X, for whatever reason.
It is by far the most civilised ute I've ever driven and was worlds away from the Colorado I drove last week, to the point where I could almost - almost - see a justification for the unbelievably hefty price tag.
Credit for the refined ride and handling goes to the coil-spring rear end, much maligned in some quarters. While that style of suspension is not the ultimate in load-lugging, it's way more comfortable for passengers and, given the likely buyer profile, probably more agreeable than a cart-sprung rear-end.
I would cheerfully drive long distances in the X and it feels like it could go anywhere.
Short answer? Pretty good, with some caveats.
I'm partial to a firmer ride. I find some Chinese car companies can feel like they get their suspension bits from Captain Snooze, such is the soft, pillowy ride served up. And to be honest, it makes me a little seasick at times.
The Zeekr is not like that. It has firmness dialled into the ride equation and can feel harsh at times, but also improves the drive experience, delivering connection and engagement at the cost of some sharpness on the wrong road.
It's also faster than the model it replaces, but it's also one of those cars in which the real-life feeling doesn't quite match the on-paper promise.
This thing serves up supercar speed, but it doesn't feel like it from behind the wheel. Instead, the acceleration - especially from a rolling start - feels potent, but not biblical.
From a standing start it pauses for a moment, almost like an internal-combustion vehicle might, before delivering a quick (but not stratospheric) flow of power. None of that is a bad thing, by the way. Who wants their small SUV to accelerate like a supercar?
It's otherwise an entirely pleasant drive. The cabin is serene and quiet and it's a small car that doesn't feel like one. There's nothing light or tinny about the drive experience, instead there's a heft and quality.
The Mercedes-Benz finally starts to puts its nose ahead of its competitors on the safety front.
The X350d has seven airbags, ABS, stability and traction controls, forward collision warning, low speed forward AEB, pedestrian detection, lane-keep assist and around-view cameras, trailer-sway control and hill-descent control.
It also has three top-tether and two ISOFIX points.
Its five-star ANCAP safety rating was awarded in 2017.
The Zeekr X wears a maximum five-star ANCAP safety rating, earned in 2024, which means the long list of required active safety stuff is present and accounted for, all wrapped up in what Zeekr calls its 'Intelligent Driving Assist System'.
There are five cameras, five radars and 12 sensors, which is a crazy number for a car this small.
And this is also not a car in which I was desperately trying to figure out how to deactivate any of the active safety systems – save the overzealous over-speed warning – which is a win these days, too.
There are also seven airbags, including a centre front airbag.
The Zeekr X is fitted with ISOFIX anchors on the rear outboard seats and top tether anchorages for all rear seating positions.
Mercedes offers a three year/200,000km warranty for the X, which isn't too bad. It also throws in roadside assist for the duration. Also worthy are the 12 month/20,000km service intervals.
A basic capped-price service scheme will hit you for $1950 (pre-paid) or $2,555 if you pay when you front up for each of the three services covered. The servicing isn't super-cheap, as you can see, but at least you know what you're up for.
Zeekr's coverage is an underwhelming five-year, unlimited-kilometres, while the drive battery is covered for eight-years or 160,000km. There’s five years' of roadside assistance thrown in, too.
Service intervals are 20,000km or 12 months, with five years' of ownership setting you back a hefty $3072; an average of $614 per workshop visit.
There are currently 16 Zeekr dealers in Australia - two of which are 'pop-up' sites rather than full retail centres.
Multiple locations in Melbourne, Sydney and Brisbane with the ACT, Adelaide and Perth also covered. Others include Geelong and the Sunshine Coast but so far you're out of luck in Tassie or the NT.