What's the difference?
Mazda’s MX-30 is an odd one. It’s Mazda’s third small SUV and its first production electric car, yet it wears the brand’s MX sports car prefix and originally launched as a combustion mild hybrid.
Of course, Mazda is no stranger to automobile enigmas, with left-of-field rotary choices in its past, and its semi-combustion SkyActiv-X engines showing a different take on the future, but can the brand’s innovative nature help make its first fully electric car a hit?
I drove an MX-30 E35 Astina shortly after its Australian launch to attempt to unravel its mysteries. Will it find its place in an increasingly busy EV marketplace? Read on to find out.
Even amid the near-constant discussion of utes in Australia, 2025 has been a momentous year. We’ve already seen the arrival of the BYD Shark 6, Ford Ranger PHEV and Kia Tasman. Now comes the latest new contender looking to shake-up the establishment - MG.
The formerly-British-turned-Chinese brand has made no secret of the fact its Australian aspirations involve challenging Toyota, Ford and Mazda at the top of the sales charts. To achieve that it knew it needed a ute and needed one quickly.
Luckily for MG, it had a way to shortcut the development and get a new ute into the market in next to no time. It was called the LDV Terron 9, an upsized ute from the commercial vehicles division of SAIC, parent company to MG.
In a throwback to the days of ‘badge engineering’ (if you don’t remember, kids, google ‘Toyota Lexcen’ or ‘Holden Apollo’), the LDV swapped badges and became the MG U9. To be fair, there are some key technical differences that we’ll explain, but the majority of the two vehicles are shared, saving time and money to help MG enter the ute contest as quickly as it could.
The LDV arrived in Australia a few weeks before the MG, but the arrival of the U9 marks a key moment, not only for the ute market, but also the brand itself. MG Australia boss Peter Ciao admitted this is a watershed moment, when MG stops focusing on small vehicles like the MG3, MG4 and ZS and takes on the literal big boys of the car industry.
Before we dive into the details, it must be noted at this point the cars we tested were pre-production examples and while mechanically the same as the vehicles which will ultimately arrive in showrooms, the trim and equipment was not the final version.
The MX-30 is a tough one to give you a clear verdict on. In summary, though, the math just doesn’t add up. This car is way too expensive and offers next to no range for Australia’s vast intercity distances, essentially resigning buyers to a life within city limits.
On the other hand, I love the design ethos of this little SUV. It’s truly a statement, and it’s rare to find a car that is so committed to its uniqueness. It’s also easily one of the best EVs to drive right now, so those who understand its compromises will no doubt be left with smiles on their faces.
I can’t give you a definitive verdict on the U9 based on our limited time behind the wheel. However, what I can say with certainty is MG is serious about making its first ute a success. The price alone demonstrates how motivated the brand is to win buyers over. Undercutting the likes of the Ranger and HiLux with a physically larger ute is a strong opening move from MG.
The clever features, spacious cabin and smart technology will also help to win over buyers, as will the choice of a conventional diesel engine. But none of that guarantees success. As the dominance of the Ford and Toyota demonstrates, ute buyers are loyal and drawn to the most popular options, so MG will need to fight hard for every sale to ensure the U9 isn't lost in the increasingly crowded ute market.
The MX-30 oozes design. I would go so far as to say this car is more focused on being a design statement than it is an SUV (as evidenced by its lack of practicality…) or an EV (as evidenced by its lack of range…).
Mazda’s Kodo design language is already eye-grabbing, so it’s to the MX-30’s credit that it manages to be striking, even against other members of the Mazda family, as it strays from a well-refined formula.
The large grille has been dumped in favour of something much smaller but the 3D effect of the Kodo face still persists. The light clusters adopt their own personality - they're inspired by the Mazda3, arguably, but they stand on their own.
The side profile, squat dimensions, and contrasting panel work (in our car’s case, a matte grey against the brand’s signature ‘Soul Red’) alert you to the fact that the MX-30 is something quite different indeed. And all this is before you notice the fact that it has clamshell rear doors.
Yep, that’s right, the MX-30 reaches into the brand’s history and brings back the outward folding door design once seen on the RX-8 rotary sports coupe. Opening it up is an event, and those doors wow onlookers with their unusual unfurling. Unfortunately, it’s not as smart as it looks, but we’ll get to that in the practicality part of this review.
The inside again blends familiar Mazda themes with entirely new ones. The material design is incredible. For the first time in a long time, I felt like a kid in some kind of tactile science museum, prodding, squeezing, and scratching at this car’s many interior elements to see if they were, in fact, made of the occasionally unbelievable materials they seem to be.
It doesn’t disappoint. Yes, the door cards really have a splash of an odd grey carpet material, very Volvo, the seats are really trimmed in some sort of synthetic leather, the quality grain of which has to be felt to be understood (it's very Mercedes), and the centre console is really made of recycled cork panelling, which is very BMW.
All of this might sound a bit silly (and the cork stuff perhaps is) but along with the stepped centre console design, weird semi-digital dash cluster and familiar bits out of other Mazdas, it is difficult to not enjoy being in such a creative and unusual space.
The commitment to this funky, unusual design, has some major practicality drawbacks, which we’ll take a look at next.
While the fancy tailgate step and the Smart Hatch are the most obvious changes between the LDV and MG utes on the surface, arguably the biggest change is what’s underneath. MG has opted to buck the conventional leaf spring, live rear axle set-up and has instead opted for a more SUV-like independent, multi-link rear suspension.
This explains why such a big ute has a sub-one-tonne payload, but it speaks to MG’s aspirations to try and lure ‘urban’ ute buyers. There is no doubt a large group of ute owners who don’t go off-road regularly and instead use their vehicle as a family transporter.
To that end, opting for a more SUV-like suspension set-up should be beneficial to its on-road manners and unladen ride. Unfortunately, as mentioned earlier, we couldn’t test that because our drive was limited to unsealed roads. But it was enough for us to get an initial impression of how the U9 drives and the early signs are positive.
The engine sounds like a traditional ute, with the gruff diesel ‘chug’ and smooth pulling power. The towing test provided was well below the 3500kg maximum rating, only 1500kg, so naturally the U9 has little trouble pulling the horse float along.
As for the ride on the suspension, it's fairly well composed on a gravel road and offers no obvious signs of struggle on more challenging muddy trails and creek crossings. So there are promising signs that the U9 should be able to hold its own against the more established ute contenders.
Put simply, the MX-30 is about as practical as a sports coupe, which is a feat given it has the footprint and height of an SUV.
It starts with those clamshell doors. Sure, they look amazing, but they’re annoying to open because the handle is on the inside, so you have to open the front doors before you can open the rear ones. At best this costs you time when you’re just trying to load objects, pets, or kids, at worst it makes the rear of the cabin nearly impossible to access in a tight car park.
Even in my unit parking spot, I could barely access the rear seats, making it especially annoying when I just wanted to chuck a bag in the rear footwell.
Even if you don’t have trouble getting an adult back there, space is limited. Behind my own driving position, my knees were up against the seat in front, and while I had plenty of headroom, it feels a bit claustrophobic, thanks to the tiny windows and high beltline.
I’ll hand some credit to the commitment to this car’s design, though, the odd carpet trims continue into the rear doors, and there's even a plush padded surface for your elbows on either side. Nice touch. The seats also feel unusually low and sporty for an SUV, particularly an electric one.
As if it couldn’t be more clear that this car has the intention of being some sort of sports coupe, the front seats are lovely. Comfortable, supportive, and with plenty of soft trims throughout the cabin, I felt as though I had plenty of room here. The raised console design means the multimedia functions and toggles were easy to reach and use, and while the climate functions are somewhat awkwardly placed on a touch panel, at least they were set and forget most of the time.
There’s a tactile dial for volume control, and although the multimedia interface is dial-based rather than touch, Mazda’s system is one of the easiest to use once you get used to it.
There’s a large storage area under the centre console, hosting two USB ports and a household power outlet, and atop that there’s a cork-finished tray, which flips up to reveal dual bottle holders in the centre. Behind this there’s a small armrest console box, trimmed in the same plush padding as the doors and seats. Front occupants can also make use of small pockets in the doors and a glovebox.
Unlike some electric cars, the MX-30 doesn’t score a ‘frunk’, which seems like a wasted opportunity because the engine bay is half empty. Serviceable items look incredibly easy to access because of this, with liquid tanks and coolant hoses on display, but I can’t help but feeling Mazda could have put a small storage space here with some packaging trickery. It’s equally possible that there’s a crash-safety consideration, however.
Moving to the boot, and unfortunately there’s a small-hatch-sized 311 litres on offer, because there’s also next to no underfloor space, and you’ll have to store your charging cables in there, too, further reducing the space. With the cable bags strapped in place, the boot fit our largest (124L) CarsGuide travel case with little extra room to spare. It’s weekender luggage space at best, but then I suppose you won’t be able to go away for long with the range on offer anyway…
That SUV-like interior and the larger dimensions make for a very pleasant cabin with loads of space. We didn’t get too much time to experience the multimedia system, but the 12.3-inch touchscreen looks good and operates smoothly, while the inclusion of large physical buttons for the air-conditioning and audio system is a positive for those who value ease-of-use.
There’s a generous amount of room up front, but it’s the back that really impresses. Unlike the sometimes cramped back seats in a conventionally-sized dual-cab ute, the U9 has plenty of legroom and headroom for four or even five adults to fit in comfort.
There’s also plenty of small item storage, including a wireless charging pad (but only on the high-grades) and USB outlets just ahead of the gear selector.
As for the tray out the back, that is so important to ute buyers, it measures 1600mm by 1600mm at the top, but narrows to 1230mm between the wheel arches. Despite its big size, the payload is only rated at 870kg for the Explore, 835kg for the Explore X and just 770kg for the Explore Pro.
However, MG has introduced a party trick no-one else, not even LDV offers, in the tray. At the press of a button, the rear tailgate opens and then with another press a section of the tailgate drops down, revealing a step. While not the quickest way to climb into a tray, it might be the nicest and is definitely the easiest this reviewer has experienced locally.
The even more elaborate party trick the U9 offers is what MG calls a ‘Smart Hatch’. This allows for the rear glass to retract and the bottom of the cabin to recline into the interior, creating a direct connection between the tray and the cabin for especially long items. While MG is, rightfully, very proud and keen to promote the Smart Hatch, it must be noted it is only available as an option on the Explore Pro and costs $5500 (which is nearly 10 per cent of the total cost of the car) so you’ll want to really need the extra space.
The price and features equation for electric cars is somewhat different from the status quo of their combustion equivalents. You can’t just consider standard spec inclusions, there’s a need to factor in range and charging capability, too, as battery capacity and AC to DC charging converters can have a dramatic effect on the cost.
Frustratingly for Mazda’s EV offering, the sums don’t add up as neatly as I’d like them to. The MX-30 EV is available in one top-spec trim, the E35 Astina, which wears a before-on-roads cost (MSRP) of $65,490.
This places it in the same league as the Hyundai Kona electric Highlander ($66,000), Kia Niro EV S ($67,490), and Tesla Model 3 Standard Range + which just had a significant price cut ($59,900).
To make things worse for our fledging Mazda EV, it has a WLTP-rated range of just 200km (or 225km using the ADR method)! There’s no two ways about it; this is pitiful in the face of the aforementioned rivals, all of which offer ranges in excess of 420km when measured against the same standard. Even the much cheaper base-model Nissan Leaf ($49,990) offers 270km of range.
You can’t not factor this in with an EV purchase, particularly in Australia where grand distances between cities essentially rules out any intercity trips for the MX-30 EV.
The brand is hoping this car’s funky and innovative design cues, which we’ll talk about in the next part of this review, will win the hearts of city-slickers, but the MX-30 is not lacking on the standard equipment front, either.
Stuff you’ll get out of the box includes 18-inch alloy wheels, an 8.8-inch multimedia screen (which, like this car’s CX-30 and Mazda3 siblings is a non-touch unit, controlled through a central dial), Apple CarPlay and Android Auto connectivity, a 7.0-inch semi-digital dash cluster, Bose 12-speaker premium audio, built-in sat-nav, head-up display, semi leather synthetic interior trim, full LED exterior lighting, a holographic head-up display, single-zone climate control with its own 7.0-inch touch panel controller, heated front seats, as well as keyless entry with push-start ignition.
The MX-30 has some unique interior materials, and I’m not sure why more EVs don’t have a full-size domestic power socket, as this car does under the centre console at the front. Handy for when you need to charge household devices larger than a phone on-the-go (hair-curling tongs perhaps?). There are a few spec omissions, however. Dual-zone climate, power seat adjust, and a wireless phone charger are chief among the missing.
By not having to worry about developing its own ute from scratch, MG was able to focus on its key selling strength - price. MG has a reputation for its aggressive pricing strategy in Australia, trying to win over buyers with the most affordable or best value products in any given market sector.
To that end, the MG U9 range begins at just $52,990, drive-away, for the U9 Explore, undercutting not only the Terron 9 Origin (from $53,674, drive-away), the Ford Ranger and Toyota HiLux dual-cab pick-up ranges. It's inline with the similarly-sized GWM Cannon Alpha (from $51,990 drive-away).
For $52,990 the U9 Explore comes with 18-inch alloy wheels, side steps, painted tub liner, synthetic leather seats, keyless entry and ignition and a six-speaker stereo with digital radio and wireless Apple CarPlay/Android Auto.
Next up in the range is the U9 Explore X, which starts at $55,990, drive-away. For the extra money you get 19-inch alloys, a cargo slide rail with a hook in the tray, heated front seats, acoustic glass, vehicle app connectivity, voice command, a wireless smartphone charging pad, satellite navigation, Amazon music and the ability to receive over-the-air updates.
The flagship Explore Pro is priced from $60,990, drive-away, and has 20-inch alloy wheels, an eight-speaker JBL sound system, a panoramic sunroof, suede headlining, heated outboard rear seats and the clever tailgate step we’ll detail later.
The MX-30 has an electric motor on the front axle with a single-speed reduction-gear transmission. It produces low-sounding figures of 107kW and 271Nm of torque, which is less than most of its rivals, although it has more power and less torque than the equivalently sized (but much cheaper) MG ZS EV.
Although these power figures don’t look as impressive as rivals, it’s worth remembering that the MX-30 has much less weight to carry around, so when it comes to driving it’s a much better story than it appears. More on that later.
The MX-30 offers three levels of regenerative braking, controlled through the wheel-mounted paddle-shifters, a necessary touch, and one that offers decent feedback on how your driving style is affecting range, via the dash and multimedia screen.
MG has plenty of hybrid knowledge, but has opted to keep it simple for the U9. It’s powered by a 2.5-litre, four-cylinder, turbo-diesel engine, which should be popular with the ute crowd.
It produces a solid, if unspectacular, 160kW and 520Nm, enough for it to offer a 3500kg maximum braked towing capacity, which is also something that should be popular with potential buyers.
The engine is paired with an eight-speed (torque-converter) automatic transmission and 'Super Select' 4WD system capable of sending drive to all four wheels.
Like so many new brands in the ute market, MG was keen to highlight that the transmission is built by ZF and the 4WD system is from BorgWarner, both brands with a long history in their respective areas.
The MX-30 has some advantages here, in that its tiny (35.5kWh to be precise) lithium-ion battery pack means it charges up pretty quickly. The downside? It’s not as quick as it could be, and its efficiency leaves a little to be desired.
As already discussed at length, this small battery means a very short range – between 200 and 224km depending on which standard you want to go by, and the MX-30 is claimed to consume 18.5kWh of energy on the combined cycle.
This is disappointing because not only is the claim higher than rivals like the Kona electric and Nissan Leaf, but in reality, I couldn’t best it with predominantly city driving, as I have previously been able to in all its rivals. Over some 250km of testing I managed a dash-reported 18.9kWh/100km.
The MX-30 EV takes a European-standard Type 2 CCS charger, the most popular kind in Australia, and will charge up at a rate of 50kW on DC or 6.6kW on AC.
It would have been nice to see that boosted to at least 7.2kW AC to be a bit more competitive on AC charging speed. For a car that will need to be charged frequently, even a 10-minute difference in charging time is important. While 50kW DC is about right for a battery pack this size, I assume there will be cooling issues pushing that to 100kW+ as the Hyundai Kona electric and Tesla Model 3 with nearly twice the battery size are capable of.
Mazda estimates a charge time of 36 minutes on DC, three hours on a three-phase AC charger, or nine hours from a ~2.4kW wall outlet. I charged my MX-30 a single time before returning it, from about 10 – 80 per cent, with it maxing out at around 50kW. It charged in less than 40 minutes, however, as promised.
As all three variants are powered by the same engine and all return the same fuel economy. Rated at 7.9L/100km on the combined (urban/extra-urban) cycle.
As our test drive was limited to off-road only we can’t assess its real-world usage, so that will need to wait until we can spend extended time behind the wheel.
Notably, with an 80-litre fuel tank the U9 has a theoretical driving range of more than 1000km, which is great for anyone looking to take their ute on a long road trip.
Like all recently launched Mazdas, the MX-30 is packed full of advanced ‘i-Activesense’ safety gear. In terms of cutting-edge items, this includes freeway-speed auto emergency braking, now with low-speed intersection assist as well as pedestrian and cyclist detection, lane-keep assist with lane-departure warning, blind-spot monitoring with active intervention, as well as front and rear cross traffic alert, with rear emergency braking.
The MX-30 also has the expected suite of electronic assistance but goes further to include torque vectoring and has a total of 10 airbags – a lot for a very small cabin. It also comes packed standard with front and rear parking sensors, as well as a 360-degree parking camera suite. It’s amongst the best safety suites in terms of pure features in the small SUV segment.
The MX-30 has a maximum five-star ANCAP safety rating to the 2020 standards.
In terms of safety, the U9 has all the usual features you should expect of any new car in 2025. This includes airbag protection for all occupants, plus active safety features including autonomous emergency braking, adaptive cruise control, lane keeping assist and a host of others.
That’s enough for it to achieve a maximum five-star Euro NCAP score and MG expects the same from ANCAP. However, it must be noted Euro NCAP crash tested the LDV e-Terron 9, the electric version of the ute, which obviously has no diesel engine in the front of the vehicle and instead a smaller electric motor and a storage space.
It also worth noting even on our limited, off-road only drive, the driver attention system seemed very sensitive, which suggests better calibration is needed. So we’ll reserve final judgement on the other systems until we can fully experience them, too.
The MX-30 is covered by Mazda’s industry-standard five-year and unlimited kilometre warranty, while the battery pack is covered by a separate eight-year promise, on par with its Korean rivals. Mazda includes roadside assist for the duration of the warranty.
The EV has service intervals of 12 months or 15,000km whichever occurs first, and a five-year service plan comes in at $1273.79, working out to an average of $254.76 a year. That’s getting close to Toyota levels of cheap servicing, and so it should, given electric cars (at least in theory) have much less to attend to when it comes service time.
This is a crucial area for many ute buyers, so MG has tried to make itself as appealing as possible to discerning pick-up prospects.
However, the U9 is covered by MG’s seven year warranty, not the newer 10 year coverage from its passenger vehicles. And even then, that requires you to service the vehicle via an authorised MG dealer for the full seven years to apply.
However, this only applies to non-commercial use vehicles, so while tradies will be covered, fleet buyers are stuck with a five-year warranty.
Over the first five years, if you spend the $2395 capped price costs, you’ll get the extra two years of coverage. The first service is due after 10,000km, but the rest are at 12-months/15,000km.
MG has also worked on expanding its dealer and servicing network to respond to some growing pains and ensure owners aren’t burnt and are more likely to return for their next MG. There are currently 120 MG dealers across Australia with plans to gradually expand that footprint into regional areas following the launch of the U9.