LDV T60 vs Gac Emzoom

What's the difference?

The Max Plus brings a lot of welcome upgrades to the T60 range, particularly in its previously non-existent active safety suite, but it’s not all good news. There are still a few areas where this ageing ute could use a lot of polish.

Still, there’s something to be said for how refreshingly straightforward much of it is, and for the most part its specs and features are up to the task of competing with many more expensive alternatives.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The T60 Max Plus takes the visage of a factory-kitted version of the existing T60 Plus. The most notable difference this time around is the unique gloss black grille design which features a new spot to hide the front radar array for the safety suite, alongside new gloss wheel designs and that huge sports bar fitting atop the tray.

To my eye at least the T60 looks a fair bit more rugged and industrial than most of its rivals, which with every iteration are looking more like passenger vehicles than work-ready utes. Still, there’s an aggressiveness to its contrast black trims and tall ride height which may appeal to some. For others it will be more function-over-form, with less bumper overhang than something like the SsangYong Musso and there’s something to be said for that, too, I suppose.

Inside is where this Max Plus version sets itself apart from the rest of the range with its abundance of screen real-estate, upgraded materials, and an almost EV-like centre console treatment.

It’s certainly more digital-feeling and contemporary than the rest of the T60 range, but it might lose some of the simple but rugged appeal of its interior as a result.

The screens look pretty slick, especially when you’re using phone mirroring to hide the otherwise clumsy stock software suite. It’s one thing to have nice big screens, it’s quite another to have slick, attractive, and customisable software to match.

Sadly, that’s not the case for the Max Plus, which offers one lacklustre look and feel for the dash cluster, paired with an array of confusing menus on the multimedia screen.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

There are some benefits of the new interior design, and there are some disappointments too. These begin with the seating position, which is still miles off the ground in its lowest setting. This might give you a commanding view of the road, which has benefits, but it also makes you feel like you’re sitting on the T60 rather than in it.

The steering wheel is also only pitch adjustable rather than also offering telescopic adjustment, and even then its range of movement is extremely limited. For me, at 182cm tall, this meant the wheel blocked the top of the digital instruments, and I also felt like I was far too close to the roof. It’s an awkward seating position to say the least.

However, the new cabin layout has quite a bit of storage to play with. There are functional bottle holders and pockets in the doors, a decent glove box, and the new centre console offers a huge tray underneath with a removable dual cup holder insert, which also has two little cutaways for storing your keys. This area also hides some USB ports and a 12-volt outlet, for a nice cable-free interior if need be. The armrest console box offers even more space, and the wireless phone charger perched atop the console area is a welcome touch.

Less impressive is the strip of touch-based controls for the climate which sits underneath the multimedia screen. At least it has some controls which don’t require a screen sub-menu to navigate, but it simply doesn’t compare to having actual buttons and dials.

The most puzzling part of this equation is the lack of physical controls of any kind for the headlights, and no way for the passenger to adjust volume without needing to go one or two sub-menus deep. Inconvenient at best, potentially dangerously distracting at worst.

Again, some rivals get an edge here. The Musso’s multimedia suite looks comparatively old, but has heaps of physical buttons, while the GWM Ute Cannon splits the difference, maintaining buttons but gaining confusing menus. Both are better to use than the T60.

The back seat came as a surprise, as it offers pretty decent legroom for a full-sized adult, something quite rare in this ute segment. It also offers pockets on the backs of both front seats, dual adjustable air vents and a USB port on the back of the centre console, two small bottle holders in the doors, and a further two in a centre drop-down armrest. Underneath the seats there’s access points to small storage areas below.

The tray area seems reasonably well appointed with a pre-applied spray-in tub liner and four tie-down points at the extremes of the bed. The tub dimensions come in at 1485mm long, 1131mm wide (between the arches), and 530mm tall for the standard version. The Mega Tub variant extends the length to 1800mm. Payload for the tray is 840kg for the manual, 830kg for the auto, and 800kg for the Mega Tub.

Interestingly, despite its new coil-sprung rear, the T60 Max Plus maintains its 3000kg braked towing capacity, which isn’t the 3500kg industry standard, but is pretty close.

These specs mean the standard tray version is slightly larger than the Ssangyong Musso with a slightly higher payload, although it can tow 500kg less. It has a lower payload and a smaller tray than the GWM Ute, although it can tow about the same amount.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The T60 Max range lays claim to one of the most powerful 2.0-litre four-cylinder diesel engines - a bi-turbo unit producing 160kW/500Nm with peak torque arriving from 1500rpm.

It is mated to either a six-speed manual, or an eight-speed ZF-sourced torque converter automatic transmission.

It has a 2H, 4H, and 4L selector (alongside an automatic setting for the Plus Max), and is equipped with a rear differential locker (which can only operate below 30km/h).

For those looking to venture well beyond the tarmac the T60 Max Plus has a 27-degree approach angle, a 24-degree departure angle, 220mm of ground clearance, and a 19-degree rampover angle. Wading depth is 550mm, and it has a 12.7-meter kerb-to-kerb turning circle.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The official combined fuel consumption of the diesel-only Max Plus is 9.3L/100km for the manual or 8.9L/100km for the automatic.

With over 500km of testing with plenty of freeway miles, our automatic example produced an as-tested number of 9.3L/100km.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The T60 Max Plus has improved the formula in a few ways, but still feels a bit rudimentary in others.

The awkward seating position does provide quite a commanding view of the road, and makes it easy to gauge where the end of the bonnet is. This is useful parking in a city, but will also have benefits off the road. The 360-degree camera suite also helps with this manoeuvrability.

Interestingly the steering is quite good. This Max Plus is the only variant to score a fully electric power steering rack, as opposed to the lesser power assisted steering rack. It’s initially alarmingly light, but it also makes the T60 a breeze to steer unlike some utes in this class, and I was surprised to find it still had a sufficient amount of feel to give it confidence in the corners.

Yes, this is one of the most powerful 2.0-litre diesels, but it doesn’t feel particularly overwhelming to drive. The transmission, too, despite the brand bragging about its ZF sourcing, feels a bit transparent and rudimentary lumping through the gears with a degree of clumsiness. Still, it’s predictable and does what it says on the tin.

The same goes for the 4H and even ‘automatic’ 4x4 settings, which I found was surprisingly quick to activate if you started slipping on mud or wet tarmac.

Another less than impressive trait is the amount of sound produced. Supposedly this Pro Max version has additional sound deadening over the other variants, and yet the clatter of the diesel engine proved a constant in the cabin at freeway speeds or any time you needed to accelerate hard.

This particular version of the T60 should also feature an improved ride compared to its relations thanks to swapping the leaf sprung rear suspension out for coils, but I was surprised to find it was still quite stiff. No doubt this inherent hardness is down maintaining the same towing capacity. It makes it a bit jiggly when you drive it over the regular sort of road imperfections and corrugations. One wonders what the point of having coil spring suspension is at all if it’s going to feel more or less the same as leaf sprung alternatives.

One area that was particularly pleasing to me was the way the new active safety equipment wasn't overly invasive. There were a few moments where the lane keep tech intervened a bit too hard, but it’s pretty hands off as far as the rest of the systems go.

Overall then it does what it says on the tin, and is surprisingly easy to steer, although it doesn’t really excel at anything, which can be a hard sell in an environment where many utes are more passenger car like than ever.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

LDV continues to have a confusing array of ownership terms across its range. In the case of the T60, it’s seven years and 200,000km, with five years of roadside assist.

It is also one of the only brands on the market not offering any kind of capped-price service program, so it’s a mystery how much it will cost to run. Servicing is required once every 12 months or 15,000km.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.