What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Remember when MG’s first convertible sports car came out? I don’t, I’m 30. But I remember when the most recent one came out.
It’s got a weird name and it’s very hard to avoid drawing attention to yourself when you get out of it at the shops… but should you buy one?
I’ve been getting about in the new MG Cyberster to answer exactly that question.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The Cyberster is certainly an impressive thing in a lot of ways, but if you were expecting a perfect sports car from MG, you'll be a bit disappointed.
It's quite expensive if you're looking for a nice EV, but on the flip side it's quite cheap if being fast is your main concern.
If anything, the Cyberster is an exciting look at what the brand is capable of, even if it's a bit rough around the edges.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
MG reckons the Cyberster draws on the proportions of classic roadsters like its MG A and B from the ‘50s and ‘60s.
And I reckon that’s about where the comparison ends, really.
But don’t get me wrong, I think it’s got some pretty angles and nice elements.
It’s got the long bonnet, but its cabin isn't set so far back and its aerodynamic lines and curves probably weren't a priority back then either.
This is the standard colour, English White, which is more like off-white or cream or beige.
You can have a red roof on the lighter colours, white, silver, and grey, but red and yellow Cybersters have black ones.
The tail-lights at the back were inspired by the union jack, but they’re probably one of the elements on this car I'd put in the ‘tacky’ column.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
A three-screen dash sounds a little daunting at first, but it’s not that far from the giant screens in some new cars now.
The central 10.25-inch screen is info only, while the flanking 7.0-inch screens are touchscreens, as is the climate control screen in the console.
As much as I’m a fan of physical buttons where possible, this car shows that multiple screens means you don’t need many sub-menus.
Basically, this feels like a lot, but you get used to it relatively quickly.
And while it also seems like MG’s software has become more intuitive and less laggy, the placements of the screens is a little annoying - the side screens on the dash are blocked by the steering wheel, and the central touchscreen is a bit fiddly.
Like I mentioned, no wireless phone mirroring is a let-down and there’s not really an obvious place to put a phone, but the ability to level out the cup holders is kind of interesting and the central storage where the USB-A and C ports are is big enough.
There’s a narrow bit of storage behind the seats, but the boot is actually 249 litres and seems much more usable than you might expect.
It's also worth noting the Cyberster comes with an AC slow charging cable as standard, but not a DC fast-charging cable for plugging in at some charging stations.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The MG Cyberster finds itself here as the only electric convertible sports car on offer, which means it’s hard to compare its $115,000 price tag to any direct rivals.
The Kia EV6 GT and Hyundai Ioniq 5 N are the wrong shape, the Porsche Cayman has the wrong running gear and most other things with doors like this are a lot more expensive.
So what does $115,000, before on-road costs, get you?
It’s only available in one variant, with pretty much the only cost-option being paint colours.
Aside from the scissor doors, there’s the electric folding roof, triple-screen cockpit with another centre panel, an eight-speaker Bose sound system, heated electric seats and steering wheel, and ambient lighting.
The exterior lights are all automatic intelligent LEDs, and you can open the doors with the key fob.
It is, however, missing a couple of things.
No phone charger might be down to space, but no wireless phone mirroring is a bit annoying, and the manual steering wheel adjustment feels a little cheap in a six-figure EV.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
Okay, here’s where the Cyberster gets impressive.
Its dual-motor set-up combines a 150kW front motor and a 250kW rear motor for a total of 375kW.
Peak torque is a hefty 725Nm.
All that is enough to get you and two tonnes of MG from zero to 100km/h in 3.2 seconds.
Sure it tops out at 208km/h, but the rush of hitting highway speeds is already enough to put your licence at risk.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
The MG Cyberster has a 77kWh battery and a claimed efficiency of 19.1kWh/100km.
While that means its claimed driving range of 443km relies on a bit of energy to be recuperated from braking, something you don’t really get on the highway, it actually works in the car’s favour during dynamic driving.
After 264km of driving on a test loop that included some urban but mostly highway and rural driving, the Cyberster’s trip computer displayed a 19.4kWh/100km average consumption.
The battery sat at 27 per cent, with 108km estimated range remaining.
While 443km of total range seems optimistic for a car that’s likely to be driven relatively quickly a lot of the time, the efficiency of the Cyberster held up better than you might have expected.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
There’s good news and bad news about the Cyberster from behind the wheel.
The good news is it’s quite easy to drive this thing very fast.
The bad news is it feels like it would be quite easy to get sick of as a day-to-day car, depending on your situation.
The first thing I noticed is the seat feels a bit high, even at its lowest setting. That's likely due to the placement of the battery pack under the floor of of the car.
Following that, if you’re taller than me (I'm five foot 11), it feels like the wrong road surface will have you nudging your head into the roof liner.
That mechanical roof should take about 15 seconds to lower or raise, and that can be done at speeds up to 50km/h.
It could be a symptom of trying to keep 1985kg tied down, but some of Melbourne's highways and arterial roads between 70 and 100km/h had the Cyberster bobbing quite a bit.
But the suspension doesn't let individual bumps intrude too much into the cabin, so it’s not all bad.
Similarly, there’s good and bad when it comes to the steering and braking.
The first being that the steering seems pretty accurate, even though the feedback is a bit numb.
The braking on the other hand is handled by some pretty capable Brembos up front that pull the heavy roadster up quickly, but don’t always clamp as hard as you might expect when approaching a traffic light at 60km/h.
But stopping’s one thing, and going’s another.
There are three main drive modes, Comfort, Sport, and Super Sport, which mainly alter the acceleration intensity. And they feel well calibrated.
Comfort keeps things calm and cruisy, Sport is plenty for the road, and Super Sport has the potential to draw the attention of the authorities.
There’s good adjustability when it comes to regen braking, and even a decent single-pedal driving mode.
Aside from a couple of particularly heinous roads, the Cyberster held mostly flat when cornering at high speeds, but the potential for its suspension to let its wheels lose their footing might - or should - stop you from pushing the MG too hard.
At high speeds, there’s a bit of wind noise that you really can’t complain about if you’ve just purchased a drop-top, but the noise, vibration and harshness is decent, all things considered.
My only gripe with the interior fit out is that the passenger seat wobbles a little, and rattles on the surface behind it before moving it forward.
It’s impressive what this car can do in terms of performance, it’s just a shame it’s not more playful.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The Cyberster hasn’t been tested by ANCAP but as a niche sports car, it may never get tested.
The good news is it rides on the same platform as the MG4, which has five stars.
It’s got frontal and side airbags, plus all the usual new-car tech like adaptive cruise, lane-keep assist, blind spot warnings, collision warnings and avoidance, and speed limit warnings.
The Cyberster’s active safety is actually mercifully restrained, giving a couple of relatively quiet dings when exceeding the limit before you turn it off, letting you do the steering even when lane-keep is on, and in my case, only giving me a driver attention alert when I yawned while at a red light.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
MG has a 10-year/250,000km warranty that’s pretty impressive by industry standards, and the warranty also covers its EVs.
It’s important to note that the convertible roof is one of a few items (including 12-volt batteries and light bulbs) that MG covers for less than 10 years. In the case of the roof it’s only five.
It’s worth closely reading the fine print before you crack into buying a car, regardless.
There are also ten capped-price services which occur every 12 months or 25,000km, ranging from $246 to $785. The average price per service is $503.40.
MG also offers free roadside assist for the period of the warranty.