Gac Emzoom vs Polestar 3

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

With the kind of driving range, dynamics and comfort that could convince even the EV doubtful to give it a crack, the Polestar 3 – and specifically this Long Range Single Motor – feels like it was worth waiting for.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

I think the Polestar 3 looks great – big, but not looming, and still somehow svelte enough to look sporty.

The brand takes a unique approach to marrying design and aerodynamics, with a lip at the edge of the bonnet that allows for airflow. But it doesn't look like a purely functional element.

Instead it accentuates what Volvo would call the 'Thor's Hammer' (but I think Polestar calls them 'Twin Blade') headlights, which are mirrored below with black venting.

In fact, looking at the 3 front-on is a bit like looking into a reflection in a crystal-clear lake, with the lighting signature perfectly reflected in the lower half of the front end.

If it sounds like I'm waxing lyrical, it's because I am. I think the Polestar 3 is among the best looking vehicles in its segment and one of the better looking SUVs, period.

Inside, though, it's a study in minimalism, which while very neat and tidy, makes it feel a little less luxe than you might expect from a vehicle at this price point. In fact, at a quick glance, it doesn't look that far removed from the relatively cheap-as-chips MG4's cabin.

The materials are thoughtful and lovely, though. Leather-like materials are used sparingly, replaced by what Polestar calls "Bio-Attributed MicroTech Charcoal with Repurposed Aluminium Deco". A far easier way to describe it, though, would be as reminiscent of a wetsuit.

Elsewhere, it's a fairly pared-back affair, with just the huge portrait-style central screen and the landscape driver screen grabbing your attention. Dig deeper, and there are some really nice, gentle details, like the ambient interior lighting that illuminates a little strip along the door panel, including the Bowers & Wilkins logo. A similar line of light spans the entire dash, too.

And I love the metallic-look panel along the dash which, one can only assume, is the 'Repurposed Aluminium Deco'.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Polestar has done a solid job of disguising the dimensions of the Polestar 3, because while it looks sleek and sporty it's still a big boat, stretching a sizeable 4900mm in length, 1968mm in width and 1618mm in height.

That size is most noticeable in the back seat, which is properly cavernous, helped further by a fully flat floor which lends even more airiness. Sitting behind my own 175cm driving position there's plenty of headroom and tons of knee room, giving the Polestar 3 official adult-friendly status.

The ISOFIX attachment points are located beneath two pop-off plastic covers, which makes fitting a child-seat base super easy. This is something I wouldn't have cared about at all exactly 22 weeks ago, but now I care a lot, and this was among the fastest and easiest systems I've used.

Happily, there is no major back seat compromise, either. The pews are comfortable and supportive, with the window seats separated by a pull-down divider home to two pop-out cupholders.

There are twin USB ports for rear-seat riders, too, as well as air vents with temperature controls, and – thanks to that Plus Pack – rear seat heating.

There's storage aplenty, too, with a total 597 litres in the boot with the rear seats in place, and 1411 litres with them folded flat, including a handy 90-litre hidden storage spot under the boot floor. Up front, there's a soft-bag-ready 32-litre frunk.

I'm going to get this out of the way early. I am a touch surprised with the pricing on the Polestar 3 range.

With Tesla having now stepped on a million metaphorical rakes, and with a leader now slightly less popular than actual skunk musk, the stage seemed set for a rival brand to steal its crown, and its customers.

But I can't see too many making the leap from the $60K-$70K Tesla Model Y to the $118,420 asking price of the admittedly bigger Polestar 3 Long Range Single Motor - which is the cheapest way into the brand's large SUV.

Instead, Polestar will be taking aim at brand's like BMW, Mercedes-Benz, Porsche and Cadillac, leaving its Chinese corporate cousins (think Zeekr and Geely) to chip away at Tesla's market share.

So, premium product, then. But do you get premium stuff?

Ours gets the 20-inch 'aero' alloys, but you can spec those up to 22-inch wheels if you don't like your spine very much, along with Brembo brakes. Plus there's is LED lighting all around, a big glass roof and retractable door handles.

Inside, the Long Range gets heated front seats, triple-zone climate control, wireless device charging, and a big 14.5-inch central screen with Apple CarPlay and Android Auto (run by Google built-in) joined by a second 9.0-inch driver information screen above the steering wheel.

Our car was also equipped with what Polestar calls the 'Plus Pack', a cool $9.0K on top, which adds things like a 25-speaker Bowers & Wilkins for Polestar stereo (replacing the standard 10-speaker set-up) , a head-up display, heating for the rear seats, steering wheel and wiper blades as well as soft-close doors.

The as-tested price for our car, by the way, is $131,640, before on-road costs.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The  Long Range Single Motor tag hints at what's powering this Polestar 3, with a single, rear-axle mounted (so, rear-wheel drive) motor producing 220kW/490Nm and a fairly sedate sprint from zero to 100km/h of 7.8 seconds.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

How far is far enough before you'd consider an EV? Because I've got to say, if I owned the Polestar 3, I'd probably have to plug it in once a week, if that.

A sizeable 111kWh lithium-ion battery provides the charge here, and unlocks a claimed WLTP driving range of 706km. Now, it's worth pointing out these numbers are rarely realistic. For example, WLTP testing is conducted with the climate control switched off, but a real-world result of 600km or more, depending on how you drive, is still a large number.

The battery is the same as in the dual-motor variant, but this RWD car is lighter and less powerful, and it has a lower top speed (180km/h), reducing its energy usage to 17.6kWh-20.3kWh/100km (from 19.6-21.8kWh/100km).

The Polestar 3 has a 400V architecture, meaning hyper-fast charging speeds are out of the question. Instead, it's capped at a maximum 250kW (still more than most public chargers in Australia can produce) which means a 10-80 per cent charge in 30 minutes.

At home, an 11kW charger will take more like 11 hours, or an estimated 16 hours using a regular 7.0kW wallbox.

According to Canstar Blue, the average price per kW for residential power in NSW at the moment is about $0.34. So, using my admittedly questionable maths skills, it would cost around $37 to take your Polestar 3 from empty to full at home.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

The Polestar 3 is that rarest of beasts – a big and sumptuous SUV that's genuinely engaging to drive.

This is going to sound odd given we're talking about 2.5-tonnes of Swedish metal but I reckon the fact it's not lightning-fast makes it more fun to drive. It somehow (and yes, this is a crazy thing to say) gives off Mazda MX-5 vibes, in the sense that, while some EVs feel utterly scientific in the way they accumulate speed, this rear-drive Polestar feels fun, perky and like you're actually driving it.

Don't get me wrong, there's more than enough power on offer here to get the 3 up and moving, especially the way it accelerates from low to mid speeds, but it's more than powerful enough to feel like you can push it a little bit harder without risking a visit to the undertaker.

The ride is good, too, leaning into its sporty nature without vibrating your eyeballs through suspensions stiffness, and the steering is direct and predictable. Speaking of which, you can dial up the sportiness of the accelerator (responsiveness) and steering (weight), too.

I also like the three-stage brake regeneration (off, medium and full 'one-pedal' driving) accessed through a permanent button at the base of the screen, and I prefer that it isn't as brutal as it can be in other vehicles. The cabin is also impressively quiet, though how much of that is owing to the Plus Pack's upgraded stereo arriving with active noise cancellation is a mystery.

There is no shortage of weight on board, though, and get too aggressive with the steering wheel and you'll get that disconcerting top-heavy tipping feeling so common with big SUVs.

I'm not convinced by the Polestar 3's software, either, with a couple of weird warnings popping up during my time with the car. The first warned that the driver assistance systems had failed, and told me to book a service, and the second even weirder issue is it liked to warn me there was "no valid key detected" despite it being in the centre console, and that "restart would not be possible".

Neither warning seemed accurate, to be fair, as the safety one went away on its own after a while and I had no problem starting the car.

The Polestar 3's safety story is a good one, and it begins with nine airbags covering all seating rows. The grille of the 3 is home to what the brand calls its 'SmartZone', which is where it hides the cameras, sensors and radars necessary for its AEB (with cyclist and pedestrian detection), cross-traffic alert with braking, blind spot alert with steer assist, lane departure warning and assist and active cruise control. The list goes on and on.

In the cabin, two infrared cameras monitor the driver, while four motion-sensing radars scan the rest of the interior for left-behind pets or children.

It scored the full five stars in Euro NCAP testing, and scored the highest child occupant protection rating of any passenger car tested by Euro NCAP in nine years.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Another tick for the Polestar here. While I advocate for longer warranties (kudos to brands like Nissan, MG and Mitsubishi), the 3's five-year, unlimited-kilometre warranty and eight-year, 160,000km battery warranty is on par with its premium competitors.

The first five years or 100,000km of servicing is on the house, too (it's required every two years or 30,000km after that) and five years' roadside assistance is thrown in, as well.