Gac Emzoom vs Mercedes-AMG GLC43

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The Mercedes-AMG GLC43 has your back if you’re looking for a thrilling performance SUV that moonlights as the daily family driver. It boasts a fairly practical cabin with good storage. Is it too expensive? Yep. Would I have one? Absolutely. It’s fun and full of features.

This rocked my kid's world – the lighting, the cool superhero vibes of the styling … the ‘tatatata’ chirps of the engine. It won him over completely.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

The cabin up front feels like a cockpit because the optioned performance seats absolutely lock you into place.

The adjustments are pretty good for the lumbar and under-thigh supports but the highlight are the kinetic stretching massage functions on both front seats, it really helps to alleviate fatigue on a longer journey. 

While I find the seats comfy, my husband didn’t! He said he needed more ‘space’ between the legs and with the bucket-style, he um … didn’t get that required space. Take from that what you will.

Getting in and out of the backseat is easy enough but the side steps are overkill and can dig into the calves.

The back seats are not super comfortable as they are on the harder side but the headroom and legroom are great for my 168cm height. The back row would still be most comfortable as a four-seater when filled with adults, though.

The individual storage is excellent up front with a decently sized glove box, middle console and a huge storage bin and drink bottle holder in each door.

The centre console features a good-sized cubby that includes a phone shelf and two retractable cupholders.

The storage and amenities in the rear are okay with directional air vents, reading lights and a fold-down armrest with two cup holders. You also get shallow storage bins in each door but this row misses out on charging options, which is a shame.

The other technology looks high-end and the graphics in both the 11.9-inch touchscreen multimedia system and 12.3-inch digital instrument cluster assert that the GLC43 is a luxury vehicle.

Both are easy to use, highly customisable and look fantastic. What a combo!

The augmented reality satellite navigation shows dynamic directions overlaid on a live video feed, so there's no excuse for getting lost while using it. There's also wireless Apple CarPlay and Android Auto, as well as, a Mercedes Me Connect app, so you can access features on your car remotely.

Charging options are only found in the front row but you get a good selection with three USB-C ports and a wireless charging pad.

The GLC43 gets a large coloured head-up display, fingerprint scanner (that can lock a certain profile or features) and dual-zone climate control but it would have been nice to see climate control in the rear row as well.

The boot is pretty large for a medium SUV at 620L, and can comfortably fit shopping or luggage.

There’s a tyre mobility kit and extra underfloor storage, and the rear row has a 40/20/40 split fold, which opens up your storage options. You also get a powered tailgate in this model, which is always handy.

There are three GLC variants for both the SUV and Coupe and our model is the AMG GLC43 SUV.

It would be remiss to say it’s a ‘mid-spec’ model, even though that’s where it technically sits in the line-up. Think of the 43 as a top model with the warmed-up performance engine, compared to the GLC63 S E Performance flagship variant.

The GLC43 is priced from $136,400 before on roads and that positions it as the most expensive compared to its rivals. And it’s $1930 dearer than the outgoing model it replaces.

In comparison, the least expensive rival is the Porsche Macan S at $117,500 MSRP, (although the petrol Macan is about to sell out ahead of the launch of the EV) then the Audi SQ5 3.0 TDI Quattro MHEV at $119,700 MSRP, and the BMW X3 M40i for $126,800.

Our test model has been fitted with the Performance Ergonomic Package for $5307.50 and adds power front passenger seat with memory function, black Nappa leather, memory package, multicontour front seats, AMG Performance seats , heated front seats, automatic front passenger airbag deactivation, AMG 'Track Pace', and an AMG Performance steering wheel in Nappa leather/DINAMICA microfibre.

Our test model also has the optional AMG carbon-fibre trims for $1306.80, bringing the total before-on-roads price to $143,014. 

Standard luxury and practical features include keyless entry, push-button start, panoramic sunroof, Burmester surround sound system, powered tailgate, tyre mobility kit, and new suspension with adaptive adjustable dampening.

Standard technology features include 'Digital Light' for headlights, 64-way coloured ambient lighting, 11.9-inch touchscreen multimedia system, 12.3-inch digital instrument cluster, head-up display, wireless Apple CarPlay and Android Auto, over-the-air updates, augmented reality satellite navigation, fingerprint scanner, DAB+ digital radio, Bluetooth and a 5G module for the Mercedes Me Connect app.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

The 43 gains the 2.0-litre four-cylinder turbo-petrol engine from the AMG A45 hot hatch, which replaces the 3.0L turbo V6 from the previous model.

What makes this one interesting is that it’s been designed with Formula 1 tech and its performance is boosted by an electric turbocharger. Which means you have instant power delivery.

The new engine produces a power output of 310kW and 500Nm of torque. So, a little more power (23kW) but a little less torque (20Nm) than the previous model. The GLC43 is an AWD and has a nine-speed auto transmission which is mostly smooth.

The new GLC43 features a true AMG engine and that means it was hand-built by a master engine builder. Every AMG engine features a plaque with the builder's signature, which is very cool.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

You might be surprised given its outputs, but the new GLC43 is fairly frugal when it comes to consumption.

The official combined fuel-cycle consumption figure is 9.9L/100km and my real-world usage came out at 8.8L.

I have put the GLC43 through its paces too – mountain roads, urban and long trips … and have not been shy using it’s power.

That's excellent usage for such a powerful SUV but expect higher in an urban setting.

Based on the official combined fuel cycle and 62L fuel tank, expect a theoretical driving range of 626km.

Mercedes recommends a minimum 98-octane unleaded petrol to be used.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

After driving the GLC43, it proves why its considered a performance SUV – the new engine and that Formula One tech creates a fun on-road experience. 

Power delivery is quick and stable – you never feel overwhelmed by what the car is doing but you do get excited.

It has a dedicated 'Track Pace' feature for when you take it to a race track. I mean … is that needed for a family car? Probably not but it’s cool nonetheless.

This new model sees a redesigned adaptive suspension and rear axle steering. The suspension is firm and it hits the road with a definitive thump. I like the feedback when I’m pushing it around bends but for the daily school run, it’s a pretty hard ride.

The rear axle steering is fantastic when you hit big mountain hair-pin turns or need to manoeuvre precisely in your lane. It’s extremely agile on the road, when it needs to be. 

It’s a bummer that the cabin is loud with road noise and while you can do long journeys, just know it’s not a comfort tourer. You drive this for the fun factor.

All of the pillars are quite wide, which I found impeded my vision on bends but on the straights it was fine. I just did more of a weave and bob to check all of the blind spots this week.

Because of the electric turbocharger, power stays high but revs low at lower speeds. This can make parking can feel a little bunny-hoppy at times until you get used to how to accelerate at low speeds. Once you do, it’s a breeze to park and the 360-degree camera is top-notch.

The GLC43 has a maximum five-star ANCAP safety rating from testing done in 2022.

It scored very highly on both its adult and child protection scores at 92 per cent each and features 10 airbags, including side-chest airbags for the second row. It’s usual to see these only in the front, so that’s great for a family car. 

Standard safety features include blind-spot monitoring, driver attention warning, forward collision warning, rear cross-traffic alert, lane keeping/departure alert, traffic sign recognition, HUD, adaptive cruise control, a 360-degree view camera system, as well as, front and rear parking sensors.

The safe exit feature is cool because the lights flash red on the door you’re trying to open and you get a sound alert if an obstacle is detected.

The GLC43 has ISOFIX mounts on the rear outboard seats plus three top tethers but you’d be doing well to fit three seats, two will fit best.

The GLC43 has AEB with car, pedestrian, cyclist and junction turning assist function operational from 7.0 - 80km/h, or up to 250km/h for a car.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

The GLC comes with a five-year/unlimited kilometre warranty, which is a normal term for the class.

You can pre-purchase either a three-, four- or five-year servicing plan, priced at $4420 for three years, $5520 for four and $6245 for five years. 

Services on the five-year plan cost an average of $1249 per service which is very expensive for the class.

Servicing intervals are reasonable at every 12 months or an extra-long 25,000km, whichever occurs first.