Mercedes-AMG GLC43 vs Gac Emzoom

What's the difference?

The Mercedes-AMG GLC43 has your back if you’re looking for a thrilling performance SUV that moonlights as the daily family driver. It boasts a fairly practical cabin with good storage. Is it too expensive? Yep. Would I have one? Absolutely. It’s fun and full of features.

This rocked my kid's world – the lighting, the cool superhero vibes of the styling … the ‘tatatata’ chirps of the engine. It won him over completely.

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The cabin up front feels like a cockpit because the optioned performance seats absolutely lock you into place.

The adjustments are pretty good for the lumbar and under-thigh supports but the highlight are the kinetic stretching massage functions on both front seats, it really helps to alleviate fatigue on a longer journey. 

While I find the seats comfy, my husband didn’t! He said he needed more ‘space’ between the legs and with the bucket-style, he um … didn’t get that required space. Take from that what you will.

Getting in and out of the backseat is easy enough but the side steps are overkill and can dig into the calves.

The back seats are not super comfortable as they are on the harder side but the headroom and legroom are great for my 168cm height. The back row would still be most comfortable as a four-seater when filled with adults, though.

The individual storage is excellent up front with a decently sized glove box, middle console and a huge storage bin and drink bottle holder in each door.

The centre console features a good-sized cubby that includes a phone shelf and two retractable cupholders.

The storage and amenities in the rear are okay with directional air vents, reading lights and a fold-down armrest with two cup holders. You also get shallow storage bins in each door but this row misses out on charging options, which is a shame.

The other technology looks high-end and the graphics in both the 11.9-inch touchscreen multimedia system and 12.3-inch digital instrument cluster assert that the GLC43 is a luxury vehicle.

Both are easy to use, highly customisable and look fantastic. What a combo!

The augmented reality satellite navigation shows dynamic directions overlaid on a live video feed, so there's no excuse for getting lost while using it. There's also wireless Apple CarPlay and Android Auto, as well as, a Mercedes Me Connect app, so you can access features on your car remotely.

Charging options are only found in the front row but you get a good selection with three USB-C ports and a wireless charging pad.

The GLC43 gets a large coloured head-up display, fingerprint scanner (that can lock a certain profile or features) and dual-zone climate control but it would have been nice to see climate control in the rear row as well.

The boot is pretty large for a medium SUV at 620L, and can comfortably fit shopping or luggage.

There’s a tyre mobility kit and extra underfloor storage, and the rear row has a 40/20/40 split fold, which opens up your storage options. You also get a powered tailgate in this model, which is always handy.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.

That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.

The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.

Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.

It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.

All up, it’s a strong package for the price.

The 43 gains the 2.0-litre four-cylinder turbo-petrol engine from the AMG A45 hot hatch, which replaces the 3.0L turbo V6 from the previous model.

What makes this one interesting is that it’s been designed with Formula 1 tech and its performance is boosted by an electric turbocharger. Which means you have instant power delivery.

The new engine produces a power output of 310kW and 500Nm of torque. So, a little more power (23kW) but a little less torque (20Nm) than the previous model. The GLC43 is an AWD and has a nine-speed auto transmission which is mostly smooth.

The new GLC43 features a true AMG engine and that means it was hand-built by a master engine builder. Every AMG engine features a plaque with the builder's signature, which is very cool.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

You might be surprised given its outputs, but the new GLC43 is fairly frugal when it comes to consumption.

The official combined fuel-cycle consumption figure is 9.9L/100km and my real-world usage came out at 8.8L.

I have put the GLC43 through its paces too – mountain roads, urban and long trips … and have not been shy using it’s power.

That's excellent usage for such a powerful SUV but expect higher in an urban setting.

Based on the official combined fuel cycle and 62L fuel tank, expect a theoretical driving range of 626km.

Mercedes recommends a minimum 98-octane unleaded petrol to be used.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

After driving the GLC43, it proves why its considered a performance SUV – the new engine and that Formula One tech creates a fun on-road experience. 

Power delivery is quick and stable – you never feel overwhelmed by what the car is doing but you do get excited.

It has a dedicated 'Track Pace' feature for when you take it to a race track. I mean … is that needed for a family car? Probably not but it’s cool nonetheless.

This new model sees a redesigned adaptive suspension and rear axle steering. The suspension is firm and it hits the road with a definitive thump. I like the feedback when I’m pushing it around bends but for the daily school run, it’s a pretty hard ride.

The rear axle steering is fantastic when you hit big mountain hair-pin turns or need to manoeuvre precisely in your lane. It’s extremely agile on the road, when it needs to be. 

It’s a bummer that the cabin is loud with road noise and while you can do long journeys, just know it’s not a comfort tourer. You drive this for the fun factor.

All of the pillars are quite wide, which I found impeded my vision on bends but on the straights it was fine. I just did more of a weave and bob to check all of the blind spots this week.

Because of the electric turbocharger, power stays high but revs low at lower speeds. This can make parking can feel a little bunny-hoppy at times until you get used to how to accelerate at low speeds. Once you do, it’s a breeze to park and the 360-degree camera is top-notch.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.

Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.

The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.

Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.

Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.

The GLC comes with a five-year/unlimited kilometre warranty, which is a normal term for the class.

You can pre-purchase either a three-, four- or five-year servicing plan, priced at $4420 for three years, $5520 for four and $6245 for five years. 

Services on the five-year plan cost an average of $1249 per service which is very expensive for the class.

Servicing intervals are reasonable at every 12 months or an extra-long 25,000km, whichever occurs first.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.