Gac Emzoom vs Range Rover

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Range Rover Autobiography long wheelbase is an outstanding SUV that is not just beautiful to drive but makes family practicality a priority, too, 

The price is reasonable relative to the competition, the features list is long and complementary servicing offers peace of mind.

If you don’t need the third row, I’d consider the standard wheelbase Autobiography even if it does reduce legroom, there’s still plenty of space.

My son stopped short of giving the Range Rover Autobiography full marks "because there are no massaging seats in the second row".     

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

This fifth-generation Range Rover debuted in 2021 and despite its smooth, modern styling this SUV retains the familiar traditional Range Rover look with the short squared bonnet, flat roofline and tall windows.  

Let’s talk about the wheelbase, because it has a huge impact on passenger space.

We had the long wheelbase which is 3197mm between the front and rear wheels - that’s 200mm more than the standard wheelbase. 

Just look at those stretched rear doors in the photos - this is a go-anywhere limousine, or go-anywhere daycare centre in my case.

The overall length of the long wheelbase Range Rover is 5252mm. That’s big, but the design of this SUV doesn’t make it appear enormous.

What I don't like are the retractable door handles. They take a while to pop out and they look and feel cheap. Land Rover has used these on its other SUVs and if I had time I’d pen a letter asking the company to please stop. I’m sincerely hoping this review will do the same thing. I await your response JLR.

I think the tail-lights are pure genius. The pencil thin design is such a brave move away from the norm where brands are going over the top with LED lighting, and the simplicity is refreshing.

Inside, a traditional-looking Range Rover cabin awaits you with the flat dashboard, the low window sills contrasted by super modern touches like the displays and fully digital dials.

It’s sumptuous, luxurious, but not over the top. Again some people are looking for bling and gimmicks, but you won’t find them here - and I like that. This interior feels solid and substantial, but plush. 

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Range Rovers have been a family favourite for decades and they’ve been doing school runs and trips away long before other brands even thought about producing SUVs for families.

So what you’re buying is Land Rover’s decades of knowing how to make a family SUV and you can tell by little things such as, how wide the doors open, how easy it is to get in and out of (even for little kids), the flat floor, the good visibility (thanks to low window sills), and then there’s the space and cabin storage. Stuff other brands seem to be still working out.

The second row seats in the Autobiography have electric sun shades, dual-zone climate control and the window seats are power adjustable and heated.

My eight-year old couldn’t resist playing with his electric sunshade and the seat adjustment, but fortunately the driver has an override switch which let me turn off his 'seat privileges’ as he called it. 

Being the long wheelbase means the rear doors are long and heavy. So while the eight-year old could open them, he had trouble closing them. 

The long wheelbase offers unrivalled legroom in the back and that meant my wife and I could put our own seats back further for our own comfort -even with a baby seat behind us.

Enormous door pockets, a giant centre console storage area, cupholders in all three rows, USB ports, wireless phone charging and in our case an optional domestic power outlet ($130) made this a comfortable, roomy, well equipped cabin.

Sure, the third row isn’t exactly spacious, but I’ve never met one that is. 

The intelligent seat folding system is remarkable. From the boot or side doors you can electronically adjust the second and third rows - either to raise them or lower them so they are flat for storage.

With all seats in place there is 229 litres of cargo space still left in the boot, but with those back seats folded flat you have 713 litres of capacity - and that’s just up to the cargo cover. 

The Range Rover Autobiography has air suspension and this means the SUV can lower itself to an 'Access' height to make it even easier to get in and out.

The Autobiography sits high in the Range Rover line-up and only the SVO (Special Vehicle Operations) models command higher prices.

Our Range Rover Autobiography was the long-wheelbase with the twin-turbo petrol V8 engine and has a list price of $312,193.

The standard features include retractable door handles with a proximity key, the LED headlights and tail-lights, a power tailgate and the panoramic sunroof.

Inside, 'Caraway' perforated semi-aniline leather seats are standard, too. So is a 13.1-inch screen with wireless Apple CarPlay and Android Auto, plus sat nav. There’s a fully digital driver display, a head-up display, wireless phone charging, and a Meridian 'Signature' sound system.

Four-zone climate control is standard and will keep the kids comfortable in the back, while the sun shades will project them from that giant fireball in the sky. 

Up front there are heated and cooled seats which also massage, while the outboard rear seats are heated and power adjustable.

Our Autobiography was the seven-seater and it’s only about $1600 more than the five-seat version.

Ours had a few options fitted - there are the 23-inch wheels, the standard alloys are 22-inch, there’s also the black contrasting roof and the privacy glass which is so dark it’s almost impossible to look in. 

All up the total list price for ours came to $318,603.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The 4.4-litre twin-turbo petrol V8 is a perfect match for the Range Rover Autobiography.

There’s enormous power at 390kW and a colossal 750Nm of torque, but it’s delivered so smoothly and without sounding like Armageddon is beginning.

You might here the engine referred to as the P530. That signifies it’s petrol and makes about 530 horsepower. 

All that grunt means that despite weighing more than 2.7 tonnes, this SUV can hurl itself from a stand still to 100km/h in 4.8 seconds. 

An eight-speed automatic sends the drive to all four wheels. And making this SUV incredibly capable off-road is an excellent four-wheel drive system with a low range gear, plus a maximum ground clearance (thanks to the adjustable air suspension) of 283mm and a wading depth of up to 900mm.

There is a six-cylinder diesel, but if you decide on that instead of the V8 then it's all over between you and me. That’s how good this V8 is.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Now, you’re going to use a lot of fuel. But that’s okay because this will probably be your last petrol car and the next one will be electric so let’s go out with a bang - last drinks at the petrol bar! Land Rover says you’ll use 11.8L/100km.

After a week of punishing my Range Rover with school drop offs, shopping centre car parks, hilly suburbs, motorways and rural roads the petrol pump told me we’d used 19.8L/100km.

I’m not shocked by that consumption. This is a 2.7 tonne all-wheel drive twin-turbo V8 SUV that was almost always ferrying around four people with a pram, garden supplies and shopping in bumper to bumper traffic. A real world fuel test. 

There is that six-cylinder diesel and a hybrid version of the Range Rover, but this V8 engine suits the character of the SUV perfectly - anything else and it’s like eating reduced fat ice cream.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Driving the V8-powered, long-wheelbase, 2.7-tonne, Range Rover Autobiography is a lot easier than it sounds. Really, it’s the Range Rover’s height above sea level which will strike you first.

You’ll lord it over other cars. The length doesn’t come into it - even for parking because the visibility is so good, the steering is so light and the engine is civilised and smooth.  

This is truly an easy and enjoyable SUV to drive, with power and performance whenever you need it. 

There are several drive modes from a 'Dynamic' sporty one, which makes the engine more responsive and suspension firmer, to off-road settings.

Most of the time I left the Range Rover in 'Comfort' mode for the softest ride, but with 530 horsepower lurking in the background ready to jump out and eat up hills and overtaking.

The front seats are wide, comfortable and supportive even after hours of driving. 

The Range Rover was given the maximum five-star ANCAP rating when it was tested in 2022.

For second-row child occupant protection the Range Rover scored a high 86 per cent in frontal and side impacts.

Standard safety tech includes AEB (junction and forward) with cyclists and pedestrian detection, there’s blind-spot warning, lane keeping assistance and rear cross-traffic alert, but no rear AEB.

For child seats there are ISOFIX mounts in the second row, and top tether anchor points in the second row and third rows.

Along with an entire suite of airbags it’s good to see a centre airbag up front and also head-covering curtain airbags all three rows.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The warranty is good with five-years and unlimited kilometre coverage.

There’s also five years roadside assistance and a complimentary five-year/130,000km service plan.

Yep, that's complimentary, as in free servicing for five years. I didn’t believe it myself and called Land Rover to check and was told that it does indeed mean free-of-charge.