What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
This is Australia’s most affordable plug-in hybrid vehicle.
It’s the Chery Tiggo 7 ‘Super Hybrid’ and you can have one for just $39,990 drive-away at the time we put this review together.
It beats the BYD Sealion 6, MG HS, and Mitsubishi Outlander when it comes to plug-in hybrid value then, but is it too good to be true?
Is the Tiggo 7 plug-in marred by caveats, or is it the new bar to beat when it comes to fuel-sipping hybrid value?
Stick with us as we find out.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
Is the Chery Tiggo 7 just cheap, or is it cheerful too?
Well, not only does this plug-in hybrid break new ground for pricing, but it’s more than a one-trick-pony with a cleverly-tuned hybrid drivetrain that saves fuel, even when the battery is depleted.
The Tiggo 7 still needs work in some areas, from the average software, to the spongy driving dynamics, but there’s no denying this SUV will put the pressure on its rivals.
Which variant would I pick? Actually I’d probably splash the extra cash for the Tiggo 8 plug-in, which seems slightly better at everything and is physically more car for not a lot of extra outlay.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.