What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
This might be Kia's best defence yet against the wave of cheap Chinese SUVs currently crashing against our shores.
It's the Kia Stonic, and this update brings mild hybrid technology, which lowers your fuel bill while upping your power. There's also some new tech stuff and some new safety stuff, as well as a refreshed front-end look.
Critically, though, it's not actually new. The Stonic launched globally back in 2017, before an updated version arrived in Australia around 2021. This is yet another update, albeit a significant one, which means the Stonic has been given dual-cab ute levels of longevity in the market.
All of that should be helping Kia to keep the pencil sharp, with the new range kicking off at $28,180, plus on-road costs.
Not quite China cheap, but not too far off it.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
Unlike a lot of rivals in this segment, the Stonic's actually quite a bit of fun to drive, and that alone earns it a tick from me.
Yes, it can feel underpowered in places, especially when you're trying to do high-speed overtakes or if you're on a really engaging road and on and off the accelerator. But just cruising around, the little powertrain gives you plenty to get around the city.
And I guess that is the point. This does feel like a very city-friendly vehicle, even if it is undeniably showing its age in places.
Note: CarsGuide attended this event as a guest of the manufacturer with meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics (https://www.carsguide.com.au/ethics), and the views and opinions expressed in this article are solely those of the author.