Kia Stonic vs Gac Emzoom

What's the difference?

Unlike a lot of rivals in this segment, the Stonic's actually quite a bit of fun to drive, and that alone earns it a tick from me.

Yes, it can feel underpowered in places, especially when you're trying to do high-speed overtakes or if you're on a really engaging road and on and off the accelerator. But just cruising around, the little powertrain gives you plenty to get around the city.

And I guess that is the point. This does feel like a very city-friendly vehicle, even if it is undeniably showing its age in places.

Note: CarsGuide attended this event as a guest of the manufacturer with meals provided.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics (https://www.carsguide.com.au/ethics), and the views and opinions expressed in this article are solely those of the author.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

I'm not gonna spend too much time on the exterior design, because from most angles it largely looks a lot like a Kia Stonic, right? The big exterior change occurred up front, where the old Kia 'face' was retired, and replaced with an LED-trimmed front-end more in keeping with modern Kia models.

It is a tale of good and bad in the cabin of the Stonic. The good is the fact that it all feels very familiar and very Kia, which isn't a bad thing.

Th bad is some of the door materials aren't just cheap and hard plastic, but they feel a bit flimsy in places as well. Same with the centre console plastics. There are some elements where you could definitely lift up the ambience in the interior.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

In the GT-Line trim, you get the twin screen setup, which looks sharp, and I do like Kia's multi-function control bar, which takes care of things like navigation and media on the one digital screen.

It really is feeling a little bit old school in places. There's no wireless phone mirroring, for example, so you need to plug in. And even then you need to plug in with a USB-A rather than a USB-C, despite having both plugs at your disposal.

The other thing is that the GT-Line is almost $36k before on-road costs. And there are places where it just doesn't feel like that much money.

It's a case of what you see is what you get in the back seat of the Stonic. And what you see is... not that much.

There are two USB-C ports in the more expensive trims. There are bottle holders in each of the doors, but no cup holders, and no pull-down seat divider. It is a fairly sparse back seat experience.

What you do get, however, is the luxury of space. Sitting behind my own 175cm driving position, I had absolutely no problem with knee room and no problem with head room. In fact, even as an almost full-size adult, I reckon I could sit back there pretty comfortably, even on longer road trips.

The big news is the addition of a 48-volt mild hybrid system, and that 48-volt battery is under the boot floor. But because it's hidden under a flat partition, it actually doesn't impact boot space.

Kia is still claiming 352 litres with the rear seats in place and 1155 litres with the rear seats folded flat. You do, however, miss out on some under-boot storage. And there's no spare wheel to speak of, just a tyre repair kit.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

All Stonics get the same powertrain. A clever three-cylinder, 1.0-litre turbocharged petrol engine with 48-volt mild hybrid assistance. That means 88kW and 172Nm (up from 74kW). It has a seven-speed dual-clutch transmission.

We don’t have an official zero-to-100km/h time, but I’m estimating in excess of 10 seconds.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The 48-volt system helps drop both fuel use and C02 emissions, with the Stonic pegged at 5.0L/100kms on the combined cycle and 116g/km for emissions, both of which are lower numbers than the last model.

The Stonic’s 45-litre tank could theoretically deliver a circa-900km driving range.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

It is a really interesting drive proposition, this Stonic.

First and foremost, it does feel really well sorted in places. The steering has a nice weight to it. It's nice and direct. The ride is comfortable. It can get a little bit crashy over the harsher bumps, which actually isn't all that common in Kia products – like if you hit a cat's eye at speed, for example, you can definitely feel it in the cabin – but generally it's an engaged and comfortable drive.

Similarly, going around corners, even at speed, there's not a huge amount of body roll. The tires grip up pretty well, and it's really not a bad thing to throw around corners.

Where it gets interesting, though, is in its power delivery. At city speeds, so 50 or 60km/h, it's nice and easy and quiet. If you're gentle with the accelerator, and patient, it accrues speed in quite a calm, considered manner, without feeling overly sluggish.

Where it does start to fall apart a little bit, which is when you're at speed, say on a freeway for example, and you pull out to overtake and really plant your foot, and find there's really not a lot there. It can mean overtaking takes a lot longer than you might think. 

If you're on a really challenging road and you're kind of on the gas, on the brakes, on the gas and on the brakes, it can feel a little bit wheezy and uncertain, too, which is no doubt a byproduct of that relatively tiny powertrain.

We're definitely not talking rocket ship acceleration, and nor is it all that quiet in the cabin when you really start to wring its neck, which you will do occasionally.

But I think I've really stepped away from what this vehicle is supposed to be and what it's supposed to do. If you are easy with the accelerator, it can be a really calm, quiet cabin experience. And if you do find yourself on a twisting road, it actually sits and grips better than you might be thinking as well.

But there is no doubt the Stonic shines brightest in the city.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The Stonic is covered by Kia’s seven-year unlimited-kilometre warranty, with capped-price servicing covering the warranty term.

Servicing is required every 12 months or 10,000kms, and all seven services will set you back $3780 combined.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.