Gac Emzoom vs BMW 128TI

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

It might not be rear-wheel drive, but the 128ti is a thoroughly enjoyable BMW to steer, proving the 'f' in front-wheel drive can stand for fun. It’s a very good hot hatch.

And given how expensive mainstream hot hatches have become, the 128ti is a bargain, giving would-be Golf GTI, Focus ST and i30 N buyers a thing or two to think about.

After all, the 128ti is a premium hot hatch by virtue of the BMW badges it wears and the higher quality of its parts, but not its price. And for that reason, it cannot be ignored.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

You can count me among those who aren't fans of the 1 Series' version of BMW’s 'kidney' grille. It’s not just out of proportion, but arguably, misplaced.

In fact, it just spoils the front end, although I'm also not a fan of the bumper's 'smiling' centre air intake.

But, thankfully, that’s where my unfavourable opinion ends, as the angular headlights and hexagonal DRLs look the part, while the 128ti's red-trimmed side air intakes bring a sense of occasion.

And you better be a big fan of red trim, as the 128ti liberally applies it around the side, where the brake calipers have some presence behind the attractive 18-inch Y-spoke alloy wheels. And don’t forget the side skirt insert and 'ti' decal!

At the rear, aside from the obligatory '128ti' badge and the relatively subtle red-trimmed side air intakes, there isn’t much to separate the 128ti from a garden variety 1 Series, but that’s no bad thing as it's its best angle.

The sporty rear spoiler, sleek tail-lights, stupendous diffuser insert and scintillating dual exhaust tailpipes are gorgeous. And the 128ti is attractive in profile, thanks to its appealing silhouette and smoothly sculpted lines.

Inside, the 128ti stands out from the 1 Series crowd with the red stitching applied to the steering wheel, seats, armrests and dashboard, while the floor mats have – you guessed it – red piping.

The most interesting design flourish, though, is the red-stitched ti logo on the centre armrest. That's one way to make a statement, and it all combines to make the 128ti feel special.

And being a 1 Series is a leg-up in the first place, as high-quality materials are used throughout, in concert with a simple but effective design.

Mercifully, the centre stack features physical climate and audio controls, while the centre console has an appropriately sized gear selector and a rotary dial to control the multimedia system.

That's right, the 128ti has multiple input methods aside from the 10.25-inch central touchscreen and voice control, making it a relative breeze to operate, especially with Apple CarPlay and Android Auto support of the wireless variety.

That said, there's plenty of room for improvement for the 128ti's 10.25-inch digital instrument cluster, which lacks the breadth of functionality of its competitors.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Measuring 4319mm long (with a 2670mm wheelbase), 1799mm wide and 1434mm tall, the 128ti is a small hatchback in every sense of the term, but it makes the most of its size.

The boot's cargo capacity is competitive, at 380L, although it can be increased to a more accommodating 1200L by stowing the 60/40 split-fold rear bench.

Either way, there's a decent load lip to contend with, but four tie-down points, two bag hooks and a side storage net are on hand for securing loose items.

In the second row, there's a welcome four centimetres of legroom behind my 184cm driving position as well as a centimetre or two of headroom, even with our test car’s optional panoramic sunroof.

Three adults can sit on the rear seats on short journeys, but they will have next-to-no shoulder-room, plus a large central tunnel (necessary for AWD 1 Series variants) to deal with.

Young children are accommodated, though, with two ISOFIX and three top-tether anchorage points available for fitting child seats.

Amenities-wise, those in the back have access to the storage nets on the front seat backrests, clothes hooks, the centre console's directional air vents and two USB-C ports.

The door bins can take a regular bottle each, but there isn't a fold-down armrest with cupholders.

Up front, the glove box is surprisingly large, while the driver-side cubby is not only decently sized, but two-tiered. The central storage bin is also solid, and has a USB-C port hidden inside.

Ahead of that are a 12V power outlet, a pair of cupholders, a USB-A port and a narrow, open cubby that should house a wireless smartphone charger (but doesn't). And yes, the door bins are ready to swallow a regular bottle apiece. So, pretty damn good overall.

Priced from a tempting $55,031, plus on-road costs, the 128ti finds itself right in the thick of the hot-hatch action, with its M135i xDrive big brother at least $10,539 dearer, while its most direct rival, the Golf GTI, is just $541 cheaper.

Of course, more affordable FWD hot hatches are available, and they're more potent than the 128ti and GTI, including the Ford Focus ST X ($51,990) and automatic Hyundai i30 N Premium ($52,000).

Either way, the 128ti stands out from the 1 Series crowd with its bespoke steering tune, lowered sports suspension (-10mm), black grille, unique two-tone 18-inch alloy wheels with 225/40 Michelin Pilot Sport 4 tyres, upgraded brakes with red calipers, and black side-mirror caps.

There's also red trim on the front and rear air intakes, and side skirts, with 'ti' decals positioned above the latter. The steering wheel, seats, armrests, dashboard and floor mats have similarly coloured accents.

Other standard equipment includes a body kit, dusk-sensing adaptive LED headlights, rain-sensing wipers, a tyre repair kit, power-folding side mirrors with heating and puddle lights, keyless entry and start, a 10.25-inch touchscreen multimedia system, satellite navigation, wireless Apple CarPlay and Android Auto support, digital radio and a six-speaker sound system.

And then there’s a 10.25-inch digital instrument cluster, a 9.2-inch head-up display, dual-zone climate control, a sports steering wheel, power-adjustable front sports seats with memory functionality, an auto-dimming rearview mirror, black/red cloth and synthetic leather upholstery, 'Illuminated Boston' trim, ambient lighting and M seat belts.

Options include a $3000 'Enhancement Package' (metallic paintwork, panoramic sunroof and adaptive cruise control with stop and go functionality), which was fitted to our test vehicle for an 'as tested' price of $58,031.

Other key options include a $1077 'Convenience Package' (power tailgate, boot storage net and ski port), a $2000 'Executive Package' (alarm, rear privacy glass, 10-speaker hi-fi sound, gesture control and tyre pressure monitoring) and a $1023 'Comfort Package' (heated steering wheel, and front seats with lumbar support).

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The 128ti is motivated by a familiar 2.0-litre turbo-petrol four-cylinder engine, with its version producing a promising 180kW of power at 6500rpm and 380Nm of torque from 1500-4400rpm.

Disappointingly, Australian examples are detuned relative to their European counterparts, which are 15kW/20Nm more potent due to their market-specific set-up.

Either way, drive is sent to the front wheels via a dependable ZF eight-speed torque-converter automatic transmission (with paddle-shifters) and a determined Torsen limited-slip differential.

This combination helps the 128ti sprint from a standstill to 100km/h in a brisk 6.3 seconds while on the way to a not-in-Australia top speed of 243km/h.

For reference, competitor outputs are: M135i xDrive (225kW/450Nm), Golf GTI (180kW/370Nm), i30 N Premium (206kW/392Nm), and Focus ST X (206kW/420Nm).

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The 128ti's fuel consumption on the combined cycle test (ADR 81/02) is a promising 6.8L/100km, while its carbon dioxide (CO2) emissions are 156g/km.

However, in real-world testing, I averaged a reasonable 8.4L/100km over an even combination of urban and highway driving. Without my heavy right foot, an even better return could be had.

For reference, the 128ti's 50L fuel tank takes more expensive 98 RON premium petrol at minimum. Its claimed driving range is 735km, but in my experience, I got 595km.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

So, can a FWD BMW be fun to drive? As far as the 128ti is concerned, the answer is a resounding yes.

Yes, you get the feeling you’re being pulled rather than pushed, but the 128ti attacks corners with entertaining vigour.

Of course, the 2.0-litre turbo-petrol four-cylinder engine’s 180kW/380Nm outputs can easily overwhelm the front wheels off the line, and torque steer is a threat, particularly when pushing hard around bends, but they’re welcome characteristics.

After all, corner exits are improved by the 128ti’s Torsen limited-slip differential, which works hard to optimise grip when you need it most.

When going for the jugular, understeer still rears its ugly head, but wrestling the 128ti into shape is half the fun.

That said, body control isn't quite as strong as hoped. Turn in sharply and the 1445kg 128ti generates a surprising amount of roll.

It’s worth noting the lowered sports suspension goes without adaptive dampers, its fixed-rate set-up attempting to find the delicate balance between comfort and dynamic response.

All in all, the 128ti's ride is firm but well judged, with short, sharp imperfections the only real bother. Needless to say, it’s capable of being a daily driver, and so it should be.

As mentioned, the electric power steering has a unique calibration, and it's nice and direct, with a good amount of feel. But if you prefer more heft, simply engage 'Sport' mode.

Speaking of which, the Sport drive mode also releases the full potential of the engine and the eight-speed auto, sharpening up the throttle and raising the shift points.

The 128ti engine is a gem, offering up plenty of punch, especially throughout the mid-range, where torque is at its fattest and power is about to peak. The accompanying soundtrack also has some presence, even if it is artificially 'enhanced.'

But the smooth yet relatively quick shifting automatic transmission can take plenty of credit for the brisk performance on offer.

That said, the 128ti's first and second ratios are surprisingly short, so pay attention if you take matters into your own hands via the steering wheel’s paddle shifters.

The 128ti and the wider 1 Series range received a maximum five-star rating from independent Australian vehicle safety authority ANCAP in 2019.

Advanced driver-assist systems in the 128ti extend to autonomous emergency braking (AEB) with pedestrian and cyclist detection, lane-keep assist, cruise control, speed sign recognition, high-beam assist, driver attention alert, blind-spot monitoring, active rear cross-traffic alert, park assist, rear AEB, a reversing camera, front and rear parking sensors, and 'Reversing Assistant.'

That said, annoyingly, adaptive cruise control with stop and go functionality is part of the 128ti’s optional Enhancement Package fitted to our test vehicle, or as an individual option.

And tyre pressure monitoring is tied to its extra-cost Executive Package. Both should be standard.

Also included are six airbags (dual front, side and curtain), anti-skid brakes (ABS) and the usual electronic stability and traction control systems.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Like all BMW models, the 128ti comes with a three-year/unlimited-kilometre warranty, which is two years off the five years/unlimited km premium benchmark set by Audi, Genesis, Jaguar/Land Rover, Lexus, Mercedes-Benz, and Volvo.

The 128ti also comes with three years of roadside assistance, while its service intervals are average, at every 12 months or 15,000km, whichever comes first.

Capped-price servicing packages are available, with three years/40,000km starting from $1350, while five years/80,000km kicks off at $1700. The latter, in particular, offers great value.