What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
While a global pandemic was busy wreaking havoc on the international travel industry, Australians overwhelmingly turned inward to the realm of 4x4s, camper trailers, and campervans to explore the corners of our massive continent.
It’s a trend which has existed here long before the pandemic, though, with local outfits like Trakka already cashing in on the momentum of modified vans to suit all sorts of long-distance tourers, old and new.
It is a ripe time then, for Volkswagen’s own first-party camper creations, to enter the Australian market, as the latest versions of the Caddy, Multivan, and Transporter.
In such a competitive space, though, are there good reasons to consider the Transporter-based California over its home-grown rivals from the likes of Trakka? Let’s take a look.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
A van like this is the envy of campgrounds, and with a fully warranted set of cosy extras, it’s ready to roll from day one, too.
As a weekender the California Beach is ideal, and one of its most appealing attributes is how easily it can also be packed up and used for day-to-day duties when you’re not out adventuring on the road.
Keep in mind for longer term touring you’ll need a fair bit of extra kit to make this California as capable as some rivals, and there’s always Trakka waiting for you if you want to spend more coin.