What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Citroen is a brand in a state of flux as it, once again, finds itself fighting to find a distinct identity from its Peugeot sister brand under its new Stellantis parent company.
It’s also had a shocker of a year in Australia, racking up just over 100 sales in 2021, but the brand is promising new beginnings, and a new crossover-y identity as it heads into 2022.
Leading the charge is the new-generation C4, which has morphed from a funky hatchback to a funkier SUV-like shape that it hopes will set it apart from related cars like the Peugeot 2008.
Other Citroens are set to follow in its footsteps in the immediate future, so is the Gallic marque onto something? We took the new C4 for a week to find out.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
It’s weird, wonderful and fun, in more ways that one. I think every segment could use an oddball alternative like the C4. Citroen has successfully transformed it from a hatch to a small SUV with a difference. It’s not going to be for everyone – few Citroens are – but those who are willing to take a chance will be rewarded with a surprisingly competitive little package that stands apart from the crowd.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
It’s really hard to stand out in Australia’s busy marketplace, especially in this small SUV space, where there doesn’t really seem to be as much of a design rulebook as there is in other segments.
Rooflines are wildly different, as are beltines and light profiles. While some may decry the fall of the hatchback to these more high-riding options, at least some of them are bringing fresh design ideas to the car world.
Our C4 is a great example. An SUV perhaps in profile only, it sports a slinky descending roofline, tall, contoured bonnet, a frowny-face LED profile, and characterful plastic claddings, which are a continuation of Citroen’s ‘Airbump’ elements, which gave cars like the previous-generation C4 Cactus such a unique look.
The rear is this car’s most confronting angle, with a post-modern approach to the light profile, and in reference to C4s past, a spoiler integrated into the rear tailgate.
It looks cool, contemporary, and I think is successful in its aim to blend the sporty elements from the hatch world with the sought-after high-riding elements of an SUV.
It certainly caught a few eyeballs in my time with it, and if nothing else, a bit of attention is something the Citroen brand desperately needs.
In the past you could rely on this brand to give you a funky interior, but one that sadly also came with its fair share of sub-par plastics and strange ergonomic. So I’m pleased to report that the new C4 dips into the better looking and feeling Stellantis parts catalogue for a still interesting yet more coherent experience this time around.
The modern look and feel of this car continues with interesting seat designs, a high-riding dash with a higher degree of digitization than before, and improved ergonomic features (even over some notable Peugeots). We’ll talk more about those in the practicality section, but the C4 feels as weird and different from behind the wheel as you’d hope , with an odd dash profile, a fun and minimalist steering yoke, and attention-to-detail elements, like a detail strip that runs through the door trims and across the seats.
These elements are welcome and help separate this Citroen from its Peugeot siblings. It will need this going forward, as it also now shares much of its switchgear and screens with its sister brand.
This is largely a good thing, with the 10-inch screen looking and feeling good and slotting into this car’s design nicely.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
The C4 brings some interesting practicality elements. There are a few areas where it’s even better than the improved layouts of recent Peugeot models.
The cabin feels spacious, with the C4’s relatively long wheelbase providing ample room in both rows. Adjustability is good for the driver, although it is worth noting that the seats have an odd blend of manual adjust for sliding fore and aft, contrasted with electrical adjust for seat height and tilt.
Comfort is superb from the memory-foam stuffed and thick synthetic-leather-clad seats. I don’t know why more cars don’t adopt this approach to seat design. You sink into these seats and are left feeling like you’re floating above the ground rather than sitting on something. The feeling here is unmatched in the small SUV space.
The massage function is a wholly unnecessary addition, and with the thick seat cladding, it didn’t really add much to the experience.
The seat bases aren’t too high either, unlike some cars in the SUV class, but the dash design itself is very tall, so people shorter than my 182cm height might find extra adjustment is required to see over the bonnet.
There are large bottle holders in each door with a very small bin; dual cupholders in the centre console, and a small armrest console box.
There’s also an odd little two-tiered shelf under the climate unit, with a removable base for extra storage underneath. It seems to me that the top shelf is a missed opportunity to place a wireless charger, although connectivity is handy with the choice of USB-C or USB 2.0 to connect to the wired phone mirroring.
A big win is the presence of a full dial set for not just volume but the climate unit too. This is something the Citroen scores over some of the new Peugeots, which have moved the climate functions to the screen.
Somewhat less wonderful are the digital dash cluster and holographic head-up display. These seem to be a bit redundant in the information they display to the driver, and the digital dash has no customisation, leaving me wondering what the point of it is.
The C4 also has some interesting innovations on the front passenger side. It has an unusually large glovebox and a neat little sliding tray, which looks like something from a Bond car.
It also has a slide-out tablet holder. This odd little thing lets you securely mount a tablet to the dash to provide a multimedia solution for the front passenger, which may be good for entertaining larger kids on longer journeys. Or adults who don't want to talk to the driver. It’s a neat inclusion, but I’m not sure how many people will use it in the real world.
The back seat offers a remarkable amount of room. I’m 182cm tall and had heaps of knee room behind my own driving position. The nice seat trims continue, as does the patternwork and detailing, which is the kind of attention to detail you don’t always get from rivals.
Headroom is a little limited, but you also score dual adjustable air vents and a single USB port.
The boot comes in at a hatch-sized 380-litres (VDA). It’s a neat, square shape with no little cutaways at the sides and is just big enough to fit our full CarsGuide demo luggage set, but leaves no room to spare. The C4 features a space-saver spare wheel under the floor.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
In recent memory, Citroen’s offerings (the smaller C3 hatch in particular) have decidedly missed the mark on value. It’s not enough to be a niche player in Australia anymore – we have too many brands for that - so Citroen has had to have a re-think of its pricing strategy.
The resulting C4 that launches in Australia comes in a single, highly specified trim level, at a price that is remarkably competitive for its segment.
Wearing an MSRP of $37,990, the C4 Shine is positioned to compete with rivals like the Subaru XV (2.0i-S $37,290), Toyota C-HR (Koba hybrid - $37,665), and equally funky Mazda MX-30 (G20e Touring - $36,490).
For the asking price you also get the full list of available equipment, including 18-inch alloys, full LED exterior lighting, a 10-inch multimedia touchscreen with wired Apple CarPlay and Android Auto connectivity, built-in navigation, a 5.5-inch digital dash cluster, a head-up display, dual-zone climate, full synthetic leather interior trim, and a top-down parking camera. This leaves only a sunroof ($1490) and metallic paint options (everything but white - $690) as available extras.
The Citroen also packs some unusual items that represent surprising value – the front seats have a massage function and are stuffed with a very nice memory foam material, while the suspension system packs a set of hydraulic dampers to iron out the ride.
While the C4 faces tough competition in the small SUV segment, I think it represents pretty solid value at the price, so long as you’re chasing a virtue like comfort over hybridisation. More on that later.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
The C4’s single trim level has a single engine, and it’s a good one; a peppy 1.2-litre three-cylinder turbo.
It appears elsewhere in the Stellantis catalogue and has been refreshed for the 2022 model year with a new turbo and other small refinements. In the C4 it produces 114kW/240Nm and drives the front wheels via an Aisin-sourced eight-speed torque converter automatic transmission.
No dual-clutches or CVTs to be found here. This sounds good to me, but is it good to drive? You’ll have to read on to find out.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
Despite the little turbocharged engine and the abundance of ratios in that transmission, the Citroen C4 disappointed me a little bit when it came to real-world consumption.
The official/combined consumption sounds reasonable at just 6.1L/100km, but after a week of driving in what I would consider realistic combined conditions my car returned 8.4L/100km.
While it’s not terrible in the wider context of small SUVs (a segment that is still packed with naturally aspirated 2.0-litre engines), it could be better.
The C4 also needs at least mid-shelf 95RON unleaded fuel and has a 50-litre fuel tank.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
Driving the C4 is an interesting experience because it approaches the road a little differently from most of its rivals.
It really leans into Citroen’s newfound comfort-focused niche with the seating and suspension. This results in an overall experience that is a bit unique in the market, and quite pleasant, too.
The ride really is quite good. It’s not a fully hydraulic system but has dual-stage dampers that essentially smooth out corrugations and much of the nasty stuff that comes into contact with the tyres.
It’s odd because you can hear the big alloys crashing about on the road, but ultimately you feel little of it in the cabin. What’s more impressive is Citroen has managed to imbue the C4 with this floating-on-the-road feeling, while maintaining enough of a ‘real’ driving position to make it feel like you’re sitting in the car and not on it.
The overall result is impressive. The comfort extends to the seats, as mentioned, which really do still feel floaty and supportive even after hours on the road. It also extends to the steering, which has a very light tune. This is a bit unsettling at first, as it feels like it has a large dead-zone in the centre, but it is also speed dependent, so once you’re cruising it regains a significant amount of feel. You can also manually bring back a bit of firmness by setting this car to its Sport drive mode, which is unusually good.
This means you can have an ease of operation in tight quarters while maintaining enough feel to make it fun to drive when you need to ask more of it. Clever.
Speaking of fun, the revised 1.2-litre three-pot is a hoot. It has a distant but entertaining gruff tone under pressure, and surges forward with just enough urgency to not leave you really wanting for power.
It’s not what I would call quick, but it has a raucous attitude paired with a well-behaved torque converter auto to make it truly entertaining. When you push it, there’s a moment of turbo lag followed by a lump of torque, which the transmission lets you ride out before decisively snapping into the next gear. I like it.
Again, it's not quick, but it punches just enough above its weight to leave you with a smile when you stick your boot in. To have that in a car otherwise so focused on comfort is an unexpected pleasure.
The dash cluster could use some work, as could visibility out of the cabin. The small aperture out the rear and tall dash line could leave some drivers feeling a bit claustrophobic. While the engine is fun to engage with, the turbo lag could potentially be a source for annoyance at times, too.
Brief negatives aside, I think the C4's drive experience really brings something unique, fun, and comfortable to the small SUV space.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
There's not such a good story to tell here. While the C4 comes with today’s expected suite of active-safety items, it just fell short of a five-star ANCAP rating, scoring just four stars upon its launch.
Active items on the C4 Shine include auto emergency braking, lane-keep assist with lane-departure warning, blind-spot monitoring, adaptive cruise control, and driver-attention alert.
Some active items are notably missing, like rear cross traffic alert, rear auto braking, and more cutting-edge items like junction alert for the AEB system.
What cost this car its five-star rating? ANCAP says the lack of a centre airbag contributed, but the C4 also fell short on protection for vulnerable road users in the event of a collision, and its AEB system also had marginal night-time performance.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.
Ownership has always been a tough topic for unusual Euros like the C4, and that seems to continue here. While Citroen offers a competitive five-year and unlimited-kilometre warranty for all its new products, it’s the service costs that will hurt the most.
While most Japanese and Korean brands are competing to really keep these numbers down, the C4’s average yearly cost, according to the provided schedule, comes in at an average of $497 for the first five years. That’s nearly double the cost of Toyota’s C-HR!
The C4 Shine will need to see a service centre once a year or every 15,000km, whichever occurs first.