Ford Maverick vs Suzuki Jimny

What's the difference?

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.

The Suzuki Jimny Lite is the most basic of the Suzuki Jimny line-up but that’s not a bad thing.

It’s ordinary on-road, it’s on the wrong side of small – especially in terms of cargo-carrying ability – and it’s still an exercise in driver-adaptability because it’s basic, bouncy and requires a lot of effort to keep it driving in a straight line.

But the Jimny is a lot of fun off road and even on sealed surfaces. It is go-kart-like in terms of everyday suitability and comfort, but its day-to-day drivability has received a healthy boost by way of those new driver-assist technologies and the updated AEB.

If you’re willing to give into the fun and cop a few compromises along the way, then you won’t be disappointed, because the Jimny is a tonne of fun.