Ford Bronco vs Jaecoo J5

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Jaecoo J5 EV makes a strong first impression and a quieter long-term one. The J5 looks the part, feels comfortable and covers all the basics well, making it an easy choice for buyers who want an affordable, practical EV without too many compromises.

It’s a solid effort overall, though even at this lower price point a few more rear-seat features would be welcome - especially given this is the only grade currently available. However, it hits the right notes when it comes to ownership and value which will be its strongest pull.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

The Jaecoo J5 EV is a handsome-looking small SUV. Its suite of LED lighting, 18-inch alloy wheels and upright, robust silhouette give it plenty of presence, particularly for something positioned at the affordable end of the EV market. That said, originality isn’t really its strong suit. The design, especially from the rear, feels heavily inspired by a Range Rover. Imitation may be the highest form of flattery but Jaecoo could have pushed the design in a slightly more distinctive direction.

It looks good on the road, though, and inside, the J5 has a genuinely airy feel. Light-coloured synthetic upholstery and the expansive panoramic glass roof help the cabin feel open and welcoming, particularly from the front seats. The design is modern and tech-focused, with the large 13.2-inch display taking centre stage on the dashboard.

The overall layout is clean and undeniably premium in its presentation, though it doesn’t bring a great deal of personality with it. That’s becoming a familiar theme, especially in this part of the EV market, where minimalism and screens often take priority over character.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

The Jaecoo J5 EV's cabin is spacious with both rows offering ample head- and legroom. A flat floor also helps the middle rear seat feel more usable than usual, which is always appreciated. Up front, the seats are very comfortable, with their added adjustment, heating and ventilation making a noticeable difference on longer drives. The rear seats are well padded with decent back support, so passengers in the second row shouldn’t feel short-changed.

Access to both rows is good with wide door apertures and an easy step in/step out height. My main quibble here is the keyless entry set-up. Unless you enable proximity unlocking through the multimedia system the doors aren’t truly keyless. Even then, the system can be inconsistent. That means occasionally having to reach for the key fob, which is frustrating when your hands are full.

Storage is one of the J5’s stronger suits. Up front, it’s easy to keep things neat thanks to a large glove box and a deep, if slightly narrow, middle console. There’s also a clever open shelf beneath a centre console that houses cupholders and phone storage, including a wireless charging pad. A small hidden pocket behind the media display adds to the storage count, although I’ll admit I regularly forget it exists.

Rear passengers get a couple of map pockets, drink bottle holders and cupholders. Beyond that, amenities are limited. There’s a single directional air vent and a USB-A port, but not much else to keep older kids or adults entertained.

Technology is fairly straightforward, although almost everything is accessed through the touchscreen. The multimedia system is crisp and responsive, with wireless Apple CarPlay and Android Auto working well, however it misses out on built-in satellite navigation and any meaningful apps. That said, there is a karaoke app tucked away in the system, which will undoubtedly delight someone, somewhere.

Charging options up front include a USB-A and USB-C port, along with a 12-volt socket. There’s also a USB-A port near the rear-view mirror, which is handy if you’re planning to install an aftermarket dash cam.

Jaecoo pitches the J5 as pet-friendly, with upholstery designed to be easy to clean and resistant to wear. In practice, I’d say that claim comes with caveats. Jaecoo clearly hasn’t met my son or my German Shepherd, and it took a fair bit of elbow grease to properly clean the cabin. Staying on top of messes will be key if you want the interior to keep looking fresh.

The boot offers up to 480L of capacity, which is strong for the class, and the flat load floor makes it easy to slide items in and out. There are no power ports or sockets, which feels like an odd omission for an EV. You also get a repair kit instead of a spare tyre, despite there being enough space to accommodate one. A 35L frunk adds some extra storage flexibility, and the powered tailgate is a welcome inclusion.

We’re testing the only Jaecoo J5 EV variant available at the moment, ahead of petrol and hybrid versions due to arrive later this year. Right now, it’s being offered with a limited-time drive-away price of $36,990. Once that offer expires, it reverts to a $35,990 MSRP, which sees it tie with the BYD Atto 2 Premium as the most affordable EV in its segment.

Step up from there and you reach the J5’s sister model, the Chery E5 Ultimate, priced from $40,990 MSRP. The MG S5 EV Essence 62 sits close by, starting from $40,490 MSRP.

On paper, the J5 hits a few more notes than its key rivals and that’s worth acknowledging. There’s a solid list of premium-style features, including electrically adjustable front seats with heating and ventilation, a panoramic glass roof, powered tailgate and synthetic leather-style upholstery.

Technology is similarly generous. You get a large 13.2-inch touchscreen multimedia display paired with an 8.88-inch digital instrument cluster, along with wireless Apple CarPlay and Android Auto. A 360-degree camera system is standard, as are two USB-A ports, a single 12-volt socket up front and a wireless charging pad.

That said, there’s only one USB-C port in the entire cabin, and no charging ports or power sockets in the boot, which feels like an odd omission in an electric SUV. Accessing the vehicle-to-load function also requires an adapter via the external charging port, rather than a more user-friendly internal outlet.

Despite its sharp pricing, the J5 is offered in just one high-spec grade and that raises expectations. In that context, the rear seat feels a little underdone. It misses out on several amenities you’d reasonably expect in a flagship-style model. While that’s not unusual for an EV at this end of the market, it still feels like a missed opportunity to stand out.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

The Jaecoo J5 EV is powered by a single electric motor sending 155kW/288Nm to the front wheels. That’s enough to see it sprint from 0-100km/h in a claimed 7.7 seconds. Those figures stack up well relative to the J5's positioning in the segment.

This isn’t a performance-led EV and it doesn’t pretend to be. Instead, the J5 delivers its power in a way that feels competent and predictable rather than 'exciting'.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

The Jaecoo J5 EV uses a Type 2 CCS charging port and can accept up to 10.3kW on AC power via a three-phase connection, along with DC fast charging speeds of up to 130kW. On a suitable fast charger, Jaecoo claims a 30 to 80 per cent charge can be completed in as little as 28 minutes. That’s a solid result for this segment, with only the MG S5 EV offering higher DC charging capacity and quicker top-up times.

The J5 has a 58.9kWh lithium-iron phosphate battery and a 402km (WLTP) driving range. Both its sister model, the Chery E5, and the MG have slightly longer ranges. It's not surprising but it means it's an EV better suited to the city where you can keep it regularly topped up.

Official energy consumption is listed at 14.3kWh/100km. After a mix of longer drives and urban running, my average settled around 15.4kWh/100km, which is a respectable result overall and broadly in line with expectations.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

The Jaecoo J5 EV has plenty of power on hand, with good pick-up when you need it for hills or overtaking. It feels responsive enough for everyday driving, without ever feeling aggressive or overly eager.

Steering is light, and the suspension leans towards the softer side. Around town that works well, offering a comfortable ride. On faster roads or through corners, however, it can feel a little unsettled, and the J5 isn’t particularly convincing on the open road.

Visibility out the front and sides is strong and the driving position gives you a fairly commanding view of the road, which makes day-to-day city driving straightforward.

There are three levels of regenerative braking, but even on the lowest setting it can feel abrupt. Some passengers reported feeling queasy and maintaining a smooth, consistent speed can be tricky as the car has a tendency to lurch.

Parking is generally easy thanks to the J5’s compact footprint and a clear 360-degree camera system. That said, the aggressive regen braking can make low-speed manoeuvres, particularly reversing, more challenging than necessary, as it’s hard to get the car to creep smoothly.

The J5 hasn’t been assessed by ANCAP yet and is unrated but it has a good suite of safety equipment included. There are seven airbags, intelligent seat belt reminders, ISOFIX anchors, three top-tether anchor points, front/rear parking sensors and a 360-degree view camera system.

There’s also blind-spot monitoring, lane departure alert, lane keeping aid, forward and rear collision warning, side exit assist, a driver monitoring system, autonomous emergency braking and adaptive cruise control. The J5 EV misses out on emergency call capability.

Most of the driver assist systems aren’t intrusive, although the driver attention monitoring can ping more than it’s needed and the adaptive cruise control is best without the assisted steering on.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

Ownership is one of the J5’s stronger points. The number eight is associated with good fortune in Chinese culture and Jaecoo has clearly leaned into it here!

It's offered with an eight-year/unlimited km warranty, eight years battery cover and roadside assistance, plus eight years of capped-price servicing where workshop visits average a low $190 per visit (which is very good).

Servicing is required every 12 months or 20,000 kilometres and for now the service network is fairly small, with around 50 centres nationwide. They’re mostly found in major cities, which is something to keep in mind depending on where you live.