Ferrari 296 vs BMW 740i

What's the difference?

I know, picture Ferrari and you'll likely be conjuring images of potent V12 or V8 engines, a scenery-shaking exhaust bark on start-up and a fuel bill that would make a Sheikh wince.

But this one, the 296 GTS, doesn't have, or do, any of those things. In fact, it doesn’t so much explode into life as it does kind of whirr gently, as though you’ve just switched on a photocopier.

And yet, people I trust on these matters reckon this just might be the best Ferrari to have ever worn the badge. So, I guess we better get to figuring out what the hell is going on with this plug-in Prancing Horse.

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?