BMW 740i vs Ferrari 296

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Anyone who says electrification somehow muddies the Ferrari formula is wrong. This plug-in Prancing Horse is among the most potent and direct vehicles I’ve ever driven, and the electric motor only adds to the experience.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

It is hard not to swoon when you gaze upon the 296 GTS, and I say that with no bias - I don’t think all Ferraris have looked this good.

But this is Ferrari at its dreamy, sweeping best, from the tarmac-kissing front — which generates so much downforce and cooling it negates the need for active aero — to its swollen haunches and the glass-topped engine window.

So what’s the difference between this and the GTB? Largely it is the ability to drop the folding roof, meaning you can feel the wind in your hair and that exhaust in your soul. To be honest, though, I reckon it looks better top up...

It’s a cockpit-style driver’s set-up inside, and there’s lots I love and some things I don’t. But let’s start with the steering wheel, which might be one of the best in existence.

It feels magic under the touch, as do the giant flappy paddles which remain fixed in place as you turn the wheel.

It’s also surprisingly comfortable in the figure-hugging sports seats, though climbing in and out of them is not necessarily something you want to do in front of a crowd.

Downsides? There is plenty of tech in the 296 cabin, but it’s all controlled from the steering wheel, making it fiddly and annoying to use.

Also, there are F1-levels of complexity on the control-everything steering wheel, and if I’m being honest, there are some buttons or switches, the function of which I still don’t fully understand.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

What do you want to know around practicality? We’re talking two seats, about 200 litres of cargo space total and a couple of smallish storage spaces in the cabin. And… that’s about it.

Next question, please.

Okay, hold your breath for a moment. The 296 GTS lists at $668,146, which is a sizeable jump over the hard-top GTB, which is more like $551,800. But what price a little open-air freedom?

What you get for that investment is a two-part (solid) folding roof, of course, but also what might be Ferrari’s most high-tech offering to date, with a plug-in hybrid system delivering potent performance rather than a usable EV driving range, a mega-clever braking system and an almost telepathic six-way 'Chassis Dynamic Sensor' designed to link the car’s key functions to make the experience, and the driver, somehow better.

Elsewhere, there are sports seats, Matrix LED headlights, 20-inch alloys, keyless entry and a very cool engine start touch-button on the even cooler steering wheel.

Oh, and there's wireless charging and Apple CarPlay, both thankfully standard in Australia, the latter controlled through the steering wheel and digital driver display.

It's all beautifully finished and a joy to behold and sit in.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

Now we're talking. The powertrain here is both tremendous and terrifying, pairing a 3.0-litre twin-turbo-petrol V6 with a rear mounted electric motor, and a 7.5kWh battery, to deliver a total 610kW and 740Nm. That power is fed through an eight-speed dual-clutch auto transmission.

Those are, frankly, scary numbers, and enough, Ferrari says, to dispatch 100km/h in just 2.9 seconds, and to push on to a top speed of 330km/h.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

As well as the ability to start up and slink away silently, the Ferrari 296 GTS’s little battery will deliver a 25km EV-only driving range, and contribute to the overall claimed fuel use of just 6.5L/100km.

Charging is AC only, and the the brand reckons it takes around 90mins to top up using an 11kW charger. The self-charging is on-point, though, with the Ferrari able to quickly recoup energy from braking and the like to top up the battery without needing to plug in.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The engine is undoubtedly a highlight, and we’ll get to that in a moment, but I first want to talk about the steering in this car.

It might sound like a weird point to get hung up on, but it is sensational, and maybe the best I’ve ever experienced. Generally speaking, super-responsive steering can risk feeling overly sharp and uncomfortable when cruising, but somehow the 296 manages to feel super natural, super responsive, and super engaging, without every feeling sharp or darty. It’s just predictable, responsive, and spectacular. 

Honestly, it is a highlight of a drive experience filled with highlights, with another being the dual-nature of this drop-top supercar. Long before I got anywhere near a twisting road I needed to navigate the usual nightmare that is Sydney, tackling traffic, suburbia, freeways, tunnels and expansion joints galore, and the 296 never felt uncomfortable.

Instead, the 296 slipped into a comfortable kind of lope, never jarring or rough, and eminently easy to get along with. And yet, when you arrive on the right road that veil of sensibility drops, and the Ferrari quickly reminds you of its potential.

For a start, the acceleration is properly, startlingly aggressive. Engage the 'Qualification' drive mode (which unlocks the full might of the Ferrari's electrified powertrain) and flatten your right foot, and you'll find the world suddenly hurtling past your windows, and your knuckles will no doubt whiten as you feel the rear tyres fighting for traction against the onslaught should you try it on anything but the straightest of roads. 

It's addictive, but it's just one element of a near-perfect combination on offer here, with the 296 GTS the stiffest Ferrari drop-top to date, which becomes immediately clear as you start to attack corners with ever-growing confidence.

Grip, stability and stiffness in spades, the GTS delivers. And all accompanied by an exhaust howl so angry and evil it’s hard to believe it’s being generated by a V6.

It’s a thing of very near perfection.

Not much chance of the 296 GTS being crash-tested in Australia — you’d be able to hear the Italians weeping across the ocean.

You do get front and side airbags  parking sensors, a reversing camera, auto high beam and tyre pressure monitoring.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Standard is a three year warranty, but you can extend that for up to five years. Then, if your car has less than 90,000km on the clock, you can opt into the 'New Power15', which gives you up to 15 years total warranty coverage and is fully transferable.

The first seven years scheduled maintenance is free-of-charge.