What's the difference?
Electric cars. Australia now has quite a few, and to add more confusion to the mix, there are a litany of all-new brands releasing models into this new frontier of the automotive landscape.
Most new electric cars are in Australia’s favourite buying category, the SUV, but there’s also a ute, some odd sedan-y things, and, of course, a handful of hatchbacks.
Hailing from Spain, the Cupra Born sets itself apart from the rest for a few reasons though. Firstly, it promises to be a hot hatch, something we haven’t really seen much of yet, and secondly, it has to bear the burden of launching Volkswagen Group’s all-electric MEB platform to the Australian market, but most importantly for Australians keen to hop into their first electric car, it promises to do this while offering a long range at a reasonable price.
Can it really do it all? We attended the Cupra Born’s Australian launch to find out.
In 2023 Peugeot commands around 50 per cent of sales in Australia’s small (under 2.5-tonne GVM) commercial van segment with its Partner range, which offers a choice of wheelbase lengths and model grades.
The French marque has recently introduced its first fully electric variant to the Australian market called the e-Partner, even though this van has been on sale in Europe since 2021.
We recently put one to work for a week, which included loading it up to the max, to see how it compares to its petrol-powered sibling.
The Cupra Born has so much going for it. An appealing price, long range, and super cool design chief among them.
I think the main thing holding it back will be that it doesn’t quite have the same out-and-out performance people have come to expect from a ‘hot hatch’ in the era of cars like the VW Golf R.
Importantly though, it delivers huge dollops of fun and driver engagement, something that's quite rare in the electric era.
It’s a lot of money for a small commercial vehicle that’s well into its current model cycle in Europe, falls short on benchmark safety and requires convenient charging infrastructure to minimise inconvenience for owners. However, its emissions-free drivetrain is quiet and competent under load, with a range that should comfortably cater for the daily urban use small van operators typically require. Whether those positives outweigh the negatives, only a potential buyer can decide.
To stand out, any new brand should make a statement when it comes to design, and Cupra goes above and beyond to grab people’s attention.
It needs to, because Cupra is faced with the task of standing apart from its Volkswagen Group stablemates, especially the likes of Audi and Skoda.
One look at the Born, and it’s clear the brand has done an admirable job of separating its aggro hatch from the more tame Volkswagen ID.3 with which it shares its underpinnings.
I love its pugnacious face, which is designed to pierce air resistance in a similar fashion to the face of the Kia EV6, complete with its frowny light profile, bronze Cupra typeface, and dimples on the bonnet.
At the side, there’s the choice of almost Tesla-like sweeping aero designs for the standard 19-inch wheel option, or complex 80s rally-inspired wheels for the 20-inch Performance Pack hoops. The square beltline is perhaps the only spot where you can clearly see the Born’s relation to its ID.3 cousin, but I think the contrast flourish on the C-Pillar, which interrupts the roofline and makes it look more coupe-like, is a masterful touch.
This piece also wears a fishscale-like pattern, which is a motif that works its way through the entire car. In fact, the pattern is more than just theme-work for the Born specifically, but a deliberate pattern to interrupt plain plastics, which goes a long way to making sure no matter where you look, there’s a visual appeal to every corner of this car.
The inside continues this thoughtful and genuine ethos. Any area where a normal car would use a fake leather, or even plastic textured to look like leather, has been presented in a completely different way. The driver-focused instrument console, for example, is clad in a padded neoprene material, which is not only honest, but gives the interior a very modern look and feel.
The recycled seat materials offer a similar touch, and are comfortable in their bucket arrangement, too, and the neoprene finish continues here as a contrasting trim.
The colour palette is rich, with vivid blues, deep reds, a light smattering of tame silver rather than chrome, while the Cupra Bronze permeates to the car’s badges and highlights touches throughout.
This tone won’t be for everyone, and if you don’t like it, or the colour schemes, or even the car itself, that’s fine by Cupra. It wants to be controversial, and for a niche set of buyers, and says this contrast is the point of its design choices. If the amount of Borns sold before the car even landed is anything to go by, they’re on to something.
The single electric motor is positioned at the front where it drives the front wheels. The 50kWh lithium-ion battery that provides its energy is located beneath the cargo bay’s load floor to ensure that the total load volume, floor loading heights, etc, are identical to the petrol version.
The same applies to its compact 2975mm wheelbase, 4753mm length, 1921mm width and car park-friendly 1880mm height.
The e-Partner rides on MacPherson strut front suspension and coil-spring trailing-arm rear suspension, with electric power steering and four-wheel disc brakes. Its 11.4-metre turning circle is larger than we expected.
There are unpainted dark grey plastic finishes in all the places where bumps, scrapes and wear usually occur in working vans including hubcaps, bumpers, body side-mouldings, door mirrors and handles. The charging port is located above the left rear wheel.
A sealed metal bulkhead with central window separates the cabin and cargo bay, which minimises tyre noise emanating from the rear-wheel housings and doubles as a cargo barrier.
The cabin architecture, with two bucket seats and wipe-clean vinyl floor, is outwardly the same as the petrol version but the driver’s analogue instrument display has been reconfigured for the electric drivetrain.
This includes continual display of energy consumption levels, comprising 'Eco' (minimum consumption), 'Power' (maximum consumption) and 'Charge' (energy recovery from regenerative braking).
It also displays energy consumption by the cabin heating/air-conditioning and battery charge-level, while the dash’s central touchscreen includes an ‘electric menu’ that monitors live energy flows and consumption statistics plus allows scheduling of delayed charging if required.
Thanks to the Born’s VW Group all-electric MEB underpinnings, which are designed to make the most of interior space, the Born is much bigger on the inside than you might assume.
Clever packaging means a tall roof, glasshouse window structure, and a significant amount of adjustability and comfort for the front seats, with the clever digital instrument panel which is distilled to a handful of elements, and rides atop the column itself, so it moves as the driver adjusts it to maintain visibility.
The large touchscreen is oriented toward the driver, and has nice clear easy to use elements, although it is unfortunate the volume, temperature, and fan speed controls are a touch-based panel, and not easy-to-operate dials.
The rear seat offers impressive room, even behind my own seating position, and there’s sufficient headroom for me also, at 182cm tall. The cool recycled trim and comfortable seats continue to the rear row, although this car’s main practicality downside also resides here.
Opting for either pack will remove the rear seat, instead providing you with an odd cutout between the rear seats, and a drop-down armrest with a ski-port behind. Very European.
The boot measures 385 litres (VDA) which is relatively large for a hatchback, and it offers a nice low floor, impressive considering the motor is mounted below on the rear axle, although there’s no additional frunk storage for the Born.
The e-Partner’s 1632kg tare weight is about a quarter of a tonne (247kg) heavier than its 1385kg petrol-engine equivalent, largely caused by the lithium-ion battery pack.
So, even though the electric model has more power (100kW vs 96kW) and torque (260Nm vs 230Nm), the battery ensures it has an inferior power-to-weight ratio, with the e-Partner carrying 16.3kg/kW compared to the petrol’s 14.4kg/kW.
The e-Partner’s 753kg payload rating is also 182kg less than its petrol sibling, so be mindful of these differences if payload is important.
The e-Partner is also rated to tow up to 750kg, but given Peugeot does not publish a GCM figure (how much it can legally carry and tow at the same time) we don’t know if it can haul its maximum payload while towing its maximum trailer weight.
The cargo bay, with 3.9 cubic metres of load volume, is a window-free zone accessed by a sliding door on each side and asymmetrical rear barn-doors that open to 180 degrees for optimum loading access.
With its 2167mm length, 1527mm width, 1243mm height and 1229mm between the rear-wheel housings, it can carry one standard Aussie pallet or two Euro pallets held in place by a choice of six load-anchorage points.
The cargo bay is lined to mid-height and there’s protective mesh over the bulkhead window. However, the bulkhead protrudes into the sliding door openings given the need to allow sufficient cabin space for the seat backrests.
There’s also no load-floor protection provided as standard, so to avoid scratches and dents we’d recommend fitting a floor-liner like the thick rubber one fitted to our test vehicle.
Cabin storage includes a full-width shelf above the windscreen and bins in the base of each door. The dash offers small bottle/cupholders on each side plus a lidded upper glove box and open storage on the passenger side.
The dash extension, where the gear-selector and electronic handbrake reside, offers more open storage as does the floor-mounted centre console.
Our criticisms include the lack of a dedicated storage place for the charging cable, which is supplied in a zip-up vinyl bag.
Although it was sitting on the passenger floor when we collected the vehicle, it was difficult to find a secure place to store it with a passenger aboard. It ended up unsecured in the cargo bay.
The rear barn-doors also do not have any stays to keep them open when positioned at 180 degrees.
As a result, the slightest breeze swings them shut.
And due to the lack of any dedicated bottle-holders in the front door bins, bottles tend to topple onto their sides and can be difficult to extract when driving.
$59,990 is the headline-grabbing price tag worn by the Cupra Born, and if you’ve kept up to date with the latest developments in terms of government incentives across Australia, you might have figured out it works out even cheaper than the before-on-roads price tag in some jurisdictions like Queensland.
This price makes it more affordable than base versions of its most direct competitors, the Tesla Model 3 (rear-wheel drive - $61,300) and the Polestar 2 ($63,900) while at the same time offering more range, at 511 WLTP-certified kilometres.
In fact it's one of the longer-range EVs on offer in Australia right now, which is impressive for a car that, size-wise, is on a playing field with cars like the Nissan Leaf (from $50,990) and GWM Ora (from $43,990).
Oh and there is just one other electric hatch in this kind of ‘hot hatch’ territory, the charming Mini Cooper SE (from $63,250) although opting for the diminutive Mini will mean putting up with just 233km of range.
To keep things simple, there’s only one Cupra Born variant, at least for now. From there, you can opt for one of two packages.
Standard equipment is high, with 19-inch alloy wheels, bucket seats clad in a cool recycled cloth material, LED exterior lights, dual-zone climate, keyless entry with keyless start and exit, a massive 12-inch multimedia touchscreen, a 5.3-inch digital instrument panel, wired Apple CarPlay and Android Auto connectivity, a wireless phone charger, and a 360-degree parking camera.
It is odd the seats are manually adjustable and the phone mirroring is wired at this price, and some may be slightly dismayed at the multimedia system. While it uses slick modern software with a stylish Cupra theme, it’s missing the air of always-online functionality which makes the Model 3 feel so smart, and adds an element of depth to the Polestar 2’s minimalist setup.
One thing which is very deliberate, however, is the omission of fake leather, and next-to-no real leather in the Cupra Born’s interior, even if you choose one of the optional packs. This is because Cupra wants to be more authentic and sustainable with its interior material choices.
The two option packs keep things straightforward. You can choose either the interior package ($2900) which adds a blue theme for the interior, consisting of a partially recycled microsuede seat material with highlights in Cupra’s signature bronze hue, electric adjust, heating, and message functions for the driver and front passenger, as well as a higher-grade Beats audio system.
Meanwhile the performance package ($2600) adds dynamic chassis control with adjustable dampers, larger 20-inch alloy wheels, an ESC-off function for rear-drive antics, and more aggressive Michelin Pilot Sport 4 tyres.
Interestingly, these performance tyres reduce range to 475km for performance package-equipped cars, while both packages render the Born a four-seater due to alterations to the rear bench.
Our test vehicle is available in only one specification, based on the ‘Pro Long Auto’ which means it’s the more work-focused ‘Pro’ model grade with long wheelbase and automatic, which in this application is a single-speed transmission.
With a 100kW/260Nm single electric motor and 50kWh lithium-ion battery, it has an eye-opening list price of $59,990, plus on-road costs.
That represents a substantial 56 per cent increase over its petrol-powered equivalent ($38,388) and optional metallic paint like ours adds $690.
However, the e-Partner has more power and torque with zero drivetrain emissions. It also comes standard with work-focused 16-inch steel wheels and 215/65R16 Michelin tyres with a full-size spare, a toggle-style gear selector, electric parking brake, reversing camera, two-way adjustable leather-rimmed steering wheel, 12-volt accessory socket and USB port plus a four-speaker multimedia system with 8.0-inch touchscreen, digital radio and multiple connectivity including Apple and Android devices.
The Cupra Born is interesting, in that it’s a rear-wheel drive hatchback. This provides both fun driving dynamics as well as a hike in efficiency, and in Australia, we get only the most powerful motor setup available.
This is a unit that produces a peak of 170kW under boost mode, and 310Nm of torque. This is approaching Golf GTI levels of power output, to give you an idea, although the Born is also some 400kg heavier, blunting its hot hatch potential somewhat.
The single electric motor and 50kWh lithium-ion battery combination produces 100kW of power and 260Nm of instant torque.
It also offers three switchable drive modes including Eco (60kW, 190Nm) for minimal performance and energy use, Normal (80kW, 210Nm) which is a happy medium for everyday use and Power (100kW, 260Nm) for maximum performance when hauling heavy loads.
The gear-selector controls Park, Reverse, Neutral, Drive and Brake functions. There's also a button marked B which engages regenerative braking for optimum battery top-ups when driving.
The Mode 3 Type 2 wall-box/public station charging cable is supplied as standard, but buyers can also purchase a domestic wall socket cable for home-charging.
Quickest charge time from 0-80 per cent is 30 minutes using a 100kW DC charger while a 0-100 per cent charge using a single-phase wall-box (7.4kW) takes about 7.5 hours.
Home-charging from 0-100 per cent using a domestic wall socket (2.3kW) takes about 24 hours.
The Born’s astounding 511km driving range is afforded by its enormous 82kWh battery, which is more like the size of battery you would see in a much larger vehicle such as a Kia EV6 for example.
Thankfully though it’s not all brute force via capacity, this car is also reasonably energy efficient, with an official rating of 17kWh/100km.
Not all EVs can hit the WLTP numbers due to many variables from wheel size, tyre composition, and even temperature management, but even enthusiastically driving the demo cars on our launch saw numbers between 17 - 23kWh/100km. Nothing outrageous by any means.
Expect a more thorough evaluation of the Born’s range and efficiency when we’re able to test one for a longer period of time at a later date.
When it comes to charging, the Born’s DC charger maxes out at 170kW, allowing a 10-80 per cent top up time of roughly 30 minutes.
Meanwhile its AC inverter tops out at 11kW for a slow charging time of roughly six hours from 10 - 100 per cent.
The Born uses a Euro-standard Type 2 CCS charging connector. Unfortunately, there’s no V2L function this time around.
Peugeot claims an official WLTP driving range of 258km. The dash display was showing a projected driving range of 280km when we collected the vehicle.
A few days later when we stopped to top-up the battery at a public charging station, after 135km of unladen city and suburban driving, it was displaying average consumption of 20.4kWh/100km.
When charging was completed, the dash display was claiming 270km of driving range. This had dropped to 194km the following day when we stopped to load the vehicle for our GVM test. Average consumption had also dropped to 19.0kWh/100km.
We then drove 52km with a heavy payload in busy traffic, during which consumption dropped again to 18.8kWh/100km with regular switching between the drive modes.
After unloading and then returning the vehicle to Peugeot, there was still 96km of range remaining and energy consumption had dropped again to 18.4kWh/100km.
So, we covered a total of 271km during our test, of which about one quarter was with a heavy payload.
So, based on its lowest consumption figure, Peugeot’s claimed 258km range in real world driving conditions is pretty accurate by our measure.
We’ve come to understand hot hatchbacks in certain terms, and these are defined by lightweight design, firm suspension, and over-sized engines in the front, usually driving the front wheels.
But the Born flips pretty much the whole formula upside down. It’s heavy, rear-wheel drive, not as powerful as perhaps it could be, and has comparatively forgiving suspension.
In fact, the Born has one of the most supple suspension tunes for an electric car in this price bracket, being much more comfortable and adept at absorbing rough conditions than a Model 3 or a Polestar 2 for example.
When it comes to power, it’s instantly responsive, as any EV should be, but in a straight line you won’t be outrunning even a base Model 3, or even a Golf GTI.
Whether it’s truly a hot hatch then will depend on how you define this concept, because so long as you don’t care about straight-line speed, the Cupra Born is an absolute blast.
Unexpectedly, this unusual formula works. The Born is a car with a completely different character to every other EV at this price. Rather than being tight and locked-down, the Born feels much more free and fun, with its ride and particularly its steering combining with the rear-drive push to make for a playful little car, with an organic feel to its feedback.
Again, unlike a lot of electric cars, the Born’s flexible approach to the road results in a car which demands much more from the driver. The traction control computer doesn’t conspire with the electric motors and brakes to sanitise the experience, this car will let you make mistakes within reason.
It’s possible to eke out a cheeky slide if you push it, for example, and the way the weight of the battery shifts the car around is more entertaining than unsettling, like it is in some small electric SUVs.
Even the regenerative braking is comparatively hands-off. It doesn’t have the single-pedal driving experience that some EV adopters are after, instead it will gradually taper speed off, relying on the driver to actually use the blended braking on the brake pedal itself, even when the car is set to the most aggressive ‘B’ mode. Again, this means the driver has to actually drive the car, jabbing the brakes in on sharp corners.
It has a comfortable driving position thanks to a reasonably spacious cabin, two-way adjustable steering wheel, left footrest and fold-down inboard armrest.
However, the base cushion feels a tad short for proper upper-thigh support and does not have rake adjustment.
The flat top of the rectangular steering wheel provides a clear view of the instrument display while the flat bottom allows ample driver clearance.
The electric motor with its muted hum delivers a liquid-like flow of acceleration that’s different to a petrol engine.
The lack of engine noise also makes other sounds more prominent, including tyre roar on coarse bitumen surfaces and thumps from the rear suspension over larger bumps.
The extra battery weight is not a noticeable hindrance in stop-start traffic, given the instant torque of the electric motor.
Its location under the load floor also contributes to a low centre of gravity which makes the e-Partner feel well-planted on the road. Even so, it takes a leisurely 11.2 seconds to accelerate from 0-100km/h.
To test its payload rating we forklifted 650kg into the cargo bay which with driver was just under its 753kg limit. The rear suspension compressed 70mm, but there was no bottoming-out over bumps due to large rubber cones positioned inside the coil springs that assist in supporting heavy loads.
We covered more than 50km with this weight in city and suburban driving and its performance was good in all modes including the energy-saving Eco. Energy consumption did not spike as expected.
Our only gripes from a driver’s perspective are the absence of blind-spot monitoring and rear cross-traffic alert, which should be mandatory in all solid-walled vans given the huge blind-spot over the driver’s left shoulder. Relying only on the relatively small passenger door mirror is potentially hazardous.
The other is the cruise control stalk located on the steering column, which is hidden from view by the steering wheel arm. Therefore, it must be operated purely by feel, which can be fiddly and distracting when driving.
Thankfully, there’s no optional extra pricey safety pack in the Cupra Born range, with standard active equipment including adaptive cruise control, auto emergency braking with pedestrian and cyclist detection, blind spot monitoring with rear cross traffic alert, driver attention alert, and a 360-degree parking camera.
There are also front and rear parking sensors, exit warning systems (uses the blind spot system to alert someone not to open their door into traffic), and a suite of seven airbags, including a centre airbag.
The safety suite is capped off with ISOFIX child seat mounting points on the rear seats.
The Born already carries a maximum five-star ANCAP safety rating to a 2023 standard, scoring reasonably highly across all categories.
Only four from a possible five ANCAP stars for the e-Partner (achieved 2018) and the lack of blind-spot monitoring, rear cross-traffic alert and adaptive cruise control, etc, highlight a safety menu in need of updating.
Even so, it does have front, side and curtain airbags for driver and passenger plus AEB, lane-keeping, audible low-speed pedestrian alert and tyre under-inflation warning.
Cupra offers the Born with a five-year and unlimited kilometre warranty, as well as the choice of either a three- or five-year service pack. Interestingly, the three year pack, at $999, is the same price as it is for combustion vehicles in Cupra’s range, while the five-year pack is some $400 cheaper at $1590. Either way, this pack pricing isn’t outrageous when you break it down by annual cost, but many rivals in the electric space are offering free or very cheap servicing over the same period.
Warranty is five years/200,000km plus eight years/160,000km for the battery. There are also three-year paintwork and 12-year corrosion warranties.
Scheduled servicing is every 12 months/25,000km, whichever occurs first.
The pre-paid service plan price of $1000 covers the first five scheduled services, or just $200 per service.