What's the difference?
Okay, this is getting crazy. It feels like barely a week of 2024 is going by without another value-focused, pure-electric SUV hitting the Australian new-car market.
And this is the latest, the Chery Omoda E5, a compact, five-seater with the performance and range to challenge some other relatively recent arrivals.
It joins the internal combustion Omoda 5, variations of which have proliferated in the roughly 18 months it’s been on sale here.
This is CarsGuide’s first look and we’ve assessed everything from value and practicality to safety and driving performance. So, stay with us to see if this EV could be your entree into the world of battery-electric SUVs.
Changing the name of a popular model is a big risk for any car company. Don’t believe me? Ask Nissan Australia how much it enjoyed the switch from Pulsar to Tiida…
Volkswagen is the latest brand to change the name of a critical model, dropping Tiguan Allspace in favour of the new Tayron (pronounced tie-ron). But while the name is new, the fundamental concept behind the SUV is not. It’s essentially a stretched version of the Tiguan - albeit with a few design changes - with the option of two more seats in the back to make it a seven seater (or at least in theory).
That puts the Tayron in competition with a wide array of SUV rivals, including (but not limited to) the Toyota Kluger, Hyundai Santa Fe, Mazda CX-80 and Mitsubishi Outlander. So regardless of what Volkswagen calls it, it will need to be an impressive car to woo buyers in such a competitive segment of the market.
The Chery Omoda E5 gets solid ticks for value, practicality, performance, efficiency and a great ownership promise.
But its suspension compliance isn’t in line with class standards and some of its safety assist features aren’t as refined as they should be. Both of which matter in a car likely to be used by families day-to-day. Its price and specification are strong drawcards and that will get it over the line for many. But we think this Omoda E5 would still benefit from some judicious fine-tuning.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Tiguan Allspace was not really an iconic Volkswagen badge, not in the same way as the Golf, Polo or even just the Tiguan itself, so the brand has taken a smaller risk than many in changing names. But, to be blunt, it doesn’t really matter what the badge on the back is, as long as, at its core, it lives up to the Volkswagen attributes buyers expect - and the Tayron definitely does that.
This new seven-seat SUV is a very welcome addition not only to Volkswagen’s line-up, but to the entire family SUV segment. It’s competitively priced, enjoyable to drive and very practical. The Tayron has a lot to offer those in the market for family-friendly transport.
That doesn’t mean it’s best-in-class, and there are areas where it can be improved, but there’s no reason why the Tayron shouldn’t enjoy the same level of success the Tiguan Allspace enjoyed.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
While retaining the fundamental shape of its internal combustion siblings the Omoda E5 does away with the petrol-powered car’s huge, rear-sloping grille, replacing it with a wrap-around forward-pointing nose proudly branded with the model name and hiding a pop-out battery charging port door.
The rear is more or less unchanged save for some detail tweaks to the bumper design, with a more noticeable change being the addition of aero-inspired 18-inch rims which I for one like a lot.
Parts of the interior are markedly different to combustion Omoda models with the front of the cabin dominated by an enlarged twin-screen array, both 12.3-inch, one covering multimedia and another in front of the driver for instrumentation.
The gearshift has also been moved to a steering column stalk which frees up additional space in the centre console.
Soft touch materials on the dash and upper part of the doors is a high quality touch often missing in this part of the market and overall this Omoda E5 has a contemporary exterior design (without necessarily breaking new ground) while the interior exudes a suitably techy vibe.
Despite the name change, the resemblance between the Tiguan and Tayron is strong, largely because they still share a lot of commonalities.
From the front windscreen forward, they are the same, but the Tayron gets a different lower bumper treatment across the variants to give it a unique front, as well as squared-off wheel arches for further visual separation from Tiguan.
It’s a similar story at the rear too, with a unique lower bumper to make the pair look different when parked side-by-side.
But where you see the most obvious differences between the pair is from the side, with the Tayron 280mm longer than the Tiguan.
Crucially, the wheelbase has been stretched from 2681mm for the Tiguan to 2791mm for the Tayron, adding an additional 110mm of interior space. This means the side profile of the Tayron looks longer too.
Ultimately, while the changes are obvious when the two are side-by-side, there’s still a clear visual connection between the pair, despite the different names.
There’s plenty of space up front for the driver and co-pilot, the sleek, twin-screen dashtop array increasing the feeling of space and openness.
And when it comes to storage, there’s plenty with decent bins in the doors that have enough room for a medium-size bottle, a good-size glove box, two cupholders in the top of the centre console, a lidded (and cooled) storage box between the seats as well as a lower shelf under the upper ‘flying buttress’ part of the console unit.
For power and connectivity there are USB-A and -C inputs, located on the passenger side of the lower console, a USB-A plug in the mirror unit for a dashcam, a 12-volt socket and a wireless charging pad.
Move to the rear and at 183cm tall I have more than enough head and legroom behind the driver’s seat set to my position. That said, my legs sit up at a fairly steep angle, missing out on much support from the seat cushion.
Three full-size adults will be a short journey-only tight squeeze in the back, although a trio of up to mid-teenage kids will be fine.
For storage, again, there are bins in the doors with room for bottles, there’s a pair of cupholders in the fold-down centre armrest and map pockets in the front seat backs.
USB-A and -C jacks are onboard for power and adjustable ventilation for back-seaters is always a welcome addition.
Boot capacity with all seats up is 300 litres to the cargo cover which is appreciably less than its key competitors all of which hover around the 450-litre mark.
That number rises to 1079 litres with the 60/40 split-folding second row backrest lowered and there’s a 19-litre frunk in the nose. And Chery deserves a big pat on the back for including a full-sized spare wheel because the Omoda E5 is the only EV on the market that does.
And if you need to hook up that box trailer for a trip to the tip the E5 is rated to tow a 750kg unbraked trailer.
Volkswagen’s reputation for being ‘semi-premium’ came in part because it offered an elevated in-car experience compared to many of its mainstream rivals. And that is very much the case with the new Tayron, which is loaded with the latest technology but still looks and feels like a Volkswagen.
The interior is dominated by the central screen, which at 15 inches on the 150TSI Elegance and 195TSI R-Line pushes to the very limits of how big and how high an multimedia screen like this can be practically and safely included in a car. While it’s not the biggest in-car screen, it sits right at the top of the centre of the dashboard and almost gets in the way of vision across the bonnet.
The (slightly) smaller 12.9-inch display in the rest of the range is obviously better, but both screens are generous in size and offer good touchscreen usability, with fast reactions and relatively straightforward menus.
However, what neither offers is much in the way of physical switchgear, so most controls need to be changed via the touchscreen, which is not the easiest or safest way to interact with a vehicle you’re trying to drive.
But overall the cabin design is nice and what we’ve come to expect from Volkswagen. The materials look and feel high quality and there’s a nice mix to create a more premium-feeling environment.
One notable element is the extra storage in the console between the front seats, which includes a clever spot for two smartphones to wirelessly charge, with a lid on top for added usable space.
As for the practicality, that really depends on your point-of-view and reasons for needing a seven-seat SUV. That’s because the Tayron, like the Tiguan Allspace before it, is not really a true seven-seater but rather more accurately described as a ‘5+2’ SUV.
What that means is, the third-row seats are for occasional use rather than regular use. So, if you need something to carry five or more passengers (most likely a family with multiple children) on a regular basis, then the Tayron is likely too small for your needs.
If, however, you need a five-seater the majority of the time but would like the option to carry two more if the need arises, then the Tayron is very much worth considering.
Even then, it’s worth noting that the third row is both tight on space (even with the second row slid forward) and there is only limited storage and no air-con vents, charging outlets or even child seat restraints.
Space in the first two rows is good, though, with the second row able to slide backwards and forwards depending on how much space your passengers need.
As for the 150TSI Life, with its unique five-seat layout, well it takes advantage of one of the biggest selling points of the Tayron - it’s big boot.
The five-seater gets 885 litres of boot space, thanks in part to some underfloor storage where the seats would normally be. So it will appeal to those who like a mid-size SUV, like the Tiguan, but need extra cargo room on the regular.
As for the seven-seat versions, Volkswagen claims the Tayron has 850 litres with third-row stowed and 345 litres with third row in use. The former is excellent, while the latter is adequate.
The addition of the extra seats means the Tayron is equipped with a space-saver spare wheel, rather than a full-size one.
The Omoda E5 is offered in two grades, the entry-level BX at $42,990 and the top-spec EX at $45,990, both prices before on-road costs.
That undercuts the BYD Atto 3 ($44,499 - $47,499), overlaps the MG ZS EV line-up ($39,990 - $49,990) and sits well under the (non-N Line) Hyundai Kona Electric range ($54,000 - $68,000).
And aside from the safety and performance tech we’ll get to shortly, the BX offers up a handy standard equipment list.
Highlights include fabric trim (with synthetic leather accents), dual-zone climate control air, twin 12.3-inch screens covering multimedia and instrumentation, built-in sat nav, six-speaker Sony audio (with digital radio), wireless (and wired) Android Auto and Apple CarPlay, a ‘Hello Omoda’ voice command function, wireless device charging, alloy wheels, all LED exterior lights, rain-sensing wipers plus keyless entry and start as well as power folding and heated exterior mirrors.
The EX adds more fruit including full synthetic leather trim, power front seats, ambient lighting, a heated synthetic leather trimmed steering wheel, eight-speaker Sony audio, a power sunroof, power tailgate, a 360-degree camera view, sequential rear indicators and puddle lamps.
Those included features stack up well for the category and the Omoda E5’s specific competitors.
Volkswagen Australia has spent the last two decades carefully positioning itself as a ‘semi-premium’ car brand, selling buyers on its European design and dynamics while still undercutting the genuine luxury brands.
However, with the influx of new brands and the post-pandemic inflation across the industry, Volkswagen knows it cannot price itself out of reach of the typical family buyer that would look for a Tayron.
That’s why the entry-level 110TSI Life starts below $50,000 and both the five-seater 150TSI Life and seven-seat 150TSI Elegance come in under $60k. It’s only the flagship 195TSI R-Line that blows past $70,000 and pushes back into that true ‘semi-premium’ part of the market.
The decision to have the Tayron around that $50-60,000 mark is no accident, the brand revealed that's the price range many of its buyers prefer to shop in, so they’ve met them where they are.
The 110TSI Life starts at $48,290 (all prices exclude on-road costs) and the more powerful 150TSI Life from $53,990. Both come with 18-inch alloy wheels, keyless entry and ignition, a power tailgate, digital instrument cluster, a 12.9-inch touchscreen multimedia system, in-built navigation, wireless Apple CarPlay and Android Auto, as well as a wireless charger.
Interestingly, the 110TSI comes standard with seven seats, while the 150TSI only has five, but we’ll dive into the details on that later.
Next up in the range is the 150TSI Elegance, which is priced from $59,490. It has seven seats as well as 19-inch alloy wheels, LED headlights with an illuminated grille strip, LED tail-lights, chrome roof rails, rear privacy glass, heated steering wheel, leather-appointed upholstery, power adjustable front seats with massage function and heated rear seats.
Finally, the range is crowned by the 195TSI R-Line, starting at $73,490, and equipped with Matrix LED headlights, R-Line exterior and interior styling, progressive steering, a 15-inch touchscreen multimedia system, a head-up display and a Harman Kardon premium sound system.
The Omoda E5 is powered by a single permanent magnet synchronous electric motor in the nose driving the front wheels through a single-speed reduction gear transmission.
Outputs of 150kW/340Nm are solid without being spectacular for a car of this size and close to 1.8-tonne weight.
There are three powertrain choices for the arrival of the Tayron, but the company has also confirmed two plug-in hybrid variants are coming in 2026.
For now it’s an all-petrol-powered line-up. The 110TSI Life is powered by a 110kW/250Nm 1.4-litre turbocharged four-cylinder petrol engine. This is paired to a seven-speed dual-clutch automatic transmission and sends all its performance via the front wheels only.
The 150TSI gets a bigger 2.0-litre turbocharged four-cylinder engine making, you guessed it, 150kW and 320Nm. It also has a seven-speed dual-clutch automatic but adds all-wheel drive.
Finally, there’s the 195TSI R-Line, which VW claims offers ‘GTI levels of performance’, so it gets a 2.0-litre turbocharged four-cylinder unit pumping out 195kW and 400Nm. Once again, this is mated to a seven-speed dual-clutch automatic transmission and gets an all-wheel drive system.
While the performance offered by all three powertrains is good, the lack of the hybrid option from launch does cost Volkswagen a point or two.
The Omoda E5 is powered by a 61kWh lithium iron phosphate battery and it can accept an 80kW DC charge which translates to a 30-80 per cent charge time of around 28 minutes.
And the Type 2 port in the centre of the nose makes charging a breeze, allowing you to park in front of a charger without having to think about which side of the car the plug has to go into.
Connect to AC at the E5’s maximum 9.9kW capacity and you’ll be looking at a 10-100 per cent charge time in excess of 30 hours.
Official energy consumption on the WLTP combined (urban/extra-urban) cycle is 15.5kWh/100km and claimed range is a handy 430km.
Over a mix of urban, suburban and freeway running on test we saw a real-world average of 16.8kWh/100km which is roughly what you’d expect for a reasonably rapid electric SUV of this size.
Going with a line-up of turbocharged petrol engines means the Tayron isn’t the most efficient SUV in its segment, but the addition of the eHybrid PHEVs next year will change that.
In the meantime, what you need to know is that the 110TSI uses 7.6L/100km, the 150TSI has a 7.7L/100km claim and the 195TSI is unsurprisingly the thirstiest at 8.6L/100km.
Those are all relatively high when you compare them to key rivals, such as the Hyundai Santa Fe Hybrid, which uses just 5.6L/100km, the same as the Toyota Kluger Hybrid - and both of those are conventional hybrid systems.
The saving grace for VW is the non-hybrid Santa Fe uses 9.3L, so it makes the Tayron look better. But until the Tayron plug-in hybrids arrive, VW is at a disadvantage.
As for driving range, the 110TSI has a 55-litre fuel tank, so a theoretical range of 720km between fueling stops. The 150TSI and 195TSI get a slightly larger 58-litre tank, which means the former has a 750km range and the latter approximately 675km.
Chery says the Omoda E5 will accelerate from 0-100km/h in 7.6 seconds which is pretty rapid and there’s plenty of thrust from a standing start and for dodgem car-style city manoeuvring. There’s also ample oomph for safe highway cruising and overtaking.
There are three powertrain modes - Eco / Normal / Sport - with the latter adding some extra urgency but there’s not a dramatic difference between the three.
The column-mounted gear selector is in the style of a Mercedes lever rather than a rotary controller and it initially takes conscious effort to avoid flicking it like an oversize indicator stalk.
Once settled in, though, it becomes second-nature and its location frees up extra space for storage in the console between the front seats.
Chery says it spent eight months on local testing and development of the suspension tune, powertrain integration and safety assistance systems and we believe the car could be better in aspects of all three.
The Omoda 5 rides on a platform designed to accommodate combustion and electric propulsion from day one and the front-wheel-drive E5 is suspended by struts at the front and multi-links at the rear.
It takes a lot to manage close to 1.8 tonnes of mass in a relatively small car. Walking the tightrope between body control and ride comfort is tricky with a beefy battery onboard and the E5’s around town ride is best described as jittery, upset by even moderately rough surfaces, although things improve as road speed rises.
The 18-inch rims are shod with 215/55 Kumho PS71 EV rubber and despite its relatively stubby sidewall we’ve driven this tyre on other cars without issue, so it’s likely not the culprit.
Steering weight can be adjusted but road feel is modest and quick cornering isn’t the E5’s forte. But it’s not that kind of car. Urban duties rather than slicing through a favourite set of corners will be its more likely primary purpose, and for that, the steering’s fine.
Then, no matter which drive mode you’ve selected, or the level of regen braking, it’s hard to be 100 per cent smooth with accelerator and brake inputs. They can be sharp on application and lift-off.
And when it comes to assist systems, lane-keeping intervention when using cruise control is abrupt and annoying. The centring function can be switched off but, ideally, you shouldn’t have to.
And likewise, the driver attention warning is intrusive. To the point where it fired an alert at times where I was looking directly at the road ahead. Again, it can be turned off (which is what I’d do 100 per cent of the time) but the calibration could be better.
Physical braking is by vented discs at the front and solid rotors at the rear and three levels of regen braking are available. Snag is you have to work through multiple screen options to get to the point where you can adjust it. Wheel-mounted paddles would be far more effective but the bean counters must have won the arm wrestle with engineering.
Once you apply the most aggressive regen level, even it is relatively low-key, so no i-Pedal-style single-pedal driving here.
In terms of miscellaneous observations, strategic inclusion of acoustic glass on the EX grade seems worthwhile as the mild highway wind noise we noticed on the BX wasn’t apparent in the top-spec model.
And the lack of a conventional dial for audio volume control is a miss. Far safer to quickly adjust a dial than sliders or buttons (even on the steering wheel).
Interesting to note Euro NCAP is lining up to make inclusion of physical controls for things like audio volume, turn signals, hazard lights, wipers and the horn mandatory for a maximum five-star safety assessment from 2026 onwards.
Family-friendly SUV or not, a big part of Volkswagen’s ‘semi-premium’ reputation came from its more dynamic and engaging driving experience. While other brands have certainly caught up, and in some cases surpassed VW, it remains a core attribute.
That is very much the case with the Tayron, which has a very well-sorted powertrain and chassis, and that means good performance when you put your foot down and excellent response when you turn the wheel.
Obviously nobody really buys a seven-seat SUV for its dynamic qualities but it’s a nice bonus, especially when you are paying this kind of money.
One downside of the dynamics is the responsive handling comes at the cost of firmer suspension, so it can feel busy on bumpy roads.
However, there was a bigger issue on the cars we drove at the official launch event, with several suffering from noticeable rattles from the doors, especially when the road gets choppy.
This is very much not a traditional Volkswagen feature, which typically have very solid build quality, so it will be worth listening for if you take a Tayron for a test drive.
Petrol powered versions of the Omoda 5 received a maximum five-star ANCAP score from testing in 2023, but the E5 isn’t included in that assessment.
Chery expects an ANCAP rating for the E5 by the end of the year and is anticipating a five-star result.
Active (crash avoidance) tech highlights include auto emergency braking (AEB), lane keeping assist, adaptive cruise control, blind-spot monitoring, rear cross-traffic alert, rear AEB, driver monitoring, tyre pressure monitoring, front and rear proximity sensors and a range of other alerts, warnings and assists.
Those other features consist of forward collision warning, lane keeping assist, lane departure warning and prevention, ‘Traffic Jam Assist’, ‘Lane Change Assist’, ‘Door Opening Warning’, ‘Speed Control Assist’, ‘Intelligent Headlamp Control’ and ‘Smart High beam’.
Having said all that, there are the features, and then there’s how well they operate, and interestingly Chery has confirmed it has worked to evolve its ‘ADAS’ safety functions on the internal combustion Omoda 5 since its launch around 18 months ago.
And as hinted at in the driving section it could be a similar scenario with this car, especially when it comes to lane keeping and driver monitoring.
If a crash is unavoidable there are seven airbags onboard including a front centre bag to minimise head clash injuries in a side-on crash as well as multi-collision brake which lowers the chances of secondary collisions following an initial impact.
For baby capsules and child seats there are three top tethers and two ISOFIX anchors across the second row.
Overall, the Omoda E5’s safety report card gets more than a pass mark but there’s room for improvement.
As you’d expect from an all-new model, the Tayron comes loaded with safety equipment, including both passive and active systems.
On the passive side, there are nine airbags, including a centre airbag between the passengers and side curtain ‘bags that cover the third row occupants.
On the active safety front, there is all the usual stuff you expect these days, including freeway-speed auto emergency braking (AEB) with vulnerable road-user protections and intersection features, lane keeping assist, blind-spot monitoring, both front and rear cross-traffic alert (including pedestrian and cyclist detection), driver attention alert, traffic sign recognition, adaptive cruise control and exit warning.
Volkswagen has also rolled out a new system called Travel Assist, which combines the adaptive cruise control and lane assist to create a semi-autonomous driving function under the right circumstances.
Notably, if you don’t like all these systems, Volkswagen says that some of them can be switched off and stay off (rather than defaulting to on every time you start the car). These include the acoustic speed warning and adaptive cruise control for speed limit response and road layout response. However, all the other systems will switch back on every time you start the car.
Which is actually not a bad thing in the case of the Tayron, at least based on our initial drive. Unlike many rivals which feature overly-sensitive systems with annoying ‘beeps and bongs’ that can actually become distracting at times, the Volkswagen system is both well calibrated and offers subtle warnings. It makes for a more enjoyable driving experience, while retaining all the benefits of these safety systems.
The Tayron has already earned a five-star rating from Euro NCAP, so the company is expecting the same from ANCAP.
Chery covers the Omoda E5 with a seven-year/unlimited km warranty, which is ahead of the mainstream market norm, with a separate eight-year/unlimited km warranty for the drive battery; again, ahead of the pack.
You’ll also pick up seven years roadside assist (if you service the car at a Chery dealership) and the brand’s seven-year capped-price servicing program is super-competitive.
The scheduled service interval is 12 months/20,000km, which is shorter in terms of time than many EVs which stretch the interval to two years. But each workshop visit averages around $227 and that’s sharp.
The Tayron is covered by VW’s usual five-year, unlimited kilometre warranty. While that’s not bad, per se, it also not particularly outstanding given the growing number of seven and 10-year coverages.
As for servicing, the Tayron requires a check-up every 12 months or 15,000km, whichever comes first. VW Australia offers either three or five-year Care Plans, which save you money compared to the pay-as-you-go offer.
For the 110TSI a three-year plan costs $1595 (saving $178) and the five-year plan $2910 (saving $528). The 150TSI and 195TSI cost the same, with three years $1891 (saving $211) and five years for $3550 (saving $554).