BMW Z4 vs Gac Emzoom

What's the difference?

The Z4 didn’t make me feel like Peirce Brosnan’s 007. It’s way too serious – a proper gritty reboot. Maybe it’s meant for Daniel Craig. Either way, its brave design makes it one of the best-looking BMWs of recent memory, and it’s a tech- and comfort-fest that the Bavarian automaker should be proud of. I just wish it was a smidge more fun behind the wheel.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Z4 is a sight to behold. It’s brave, especially for a BMW, it even betrays the brand’s strongest styling pillars, making its own way with its more horizontal grille design, flat body and curved out rear.

It’s more than that, though. In black, this car looks sinister, brooding. The more you look at it, the more you notice tiny details - the scooped-out sides, or the way the entire rear seems to flick up into the integrated spoiler. I couldn’t get enough of staring at it – it manages to look even better with the roof down.

That’s probably when it hit me. To my eyes, at least, this is the most stunning BMW in years. Sure, the X7 is a sight to behold due to its sheer dimensions and borderline offensive grille, but the Z4 is the opposite. It’s subtle, it hides its details away in its silhouette.

It’s designer, Calvin Luk (an Australian no less), was inspired at least in part by the Z8 – another Brosnan bond car – and you can see the Fisker design reflected in the Z4’s low, flat grille and almost bulbous rear.

Inside, sadly, the Z4’s strong design doesn’t quite play out. There’s no wily Fisker touches here, just a standard set of BMW switchgear. While it all works well, it just dumbs down the Z4’s character.

The big, chunky steering wheel in particular is a let-down. It’s the same wheel that sits in the brand’s X5 SUV, and it feels right there, but not here in a convertible where you’re so close to the ground. A smaller wheel would not only suit this car better, it would make it feel just a smidge more alive. I miss the three-spoke M sport wheel from previous-generation BMW cars.

I do like the dash, which is seemly carved from rhomboid shapes - a theme that rolls into the doors, screens, and vents elegantly. I’m normally not a fan of gloss plastics and chrome touches, but in the Z4 they’re all tastefully applied.

The seats, too, are lovely. I’m not sure about the contrast bright-red leather our car came with, but they’re nice and close to the ground and have excellent trim that you seem to sink into just enough to be comfortable and sporty all at once.

It’s a slick place to be, I just wish it felt less like you were at the helm of an SUV and more like you were driving something that looks this damn good.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Z4 is a convertible, so it’s naturally compromised on space. As far as convertibles go though, you’ll be hard pressed to find one you can fit more stuff into.

The Z4 is wide - the same width, in fact, as a 5 Series - and this carries into the cabin. There are only two seats, but those seats are wide, and occupants will find themselves with luxurious amounts of airspace for their arms, as well as excellent leather-trimmed and padded surfaces for landing elbows on.

Legroom is also great, as the seats have a surprising amount of rail-travel on them, so that even taller folk won’t struggle to fit their limbs in.

A genuinely impressive characteristic of the Z4 is much head room there it is. Despite its low-slung looks from the outside, the roof towers over my 182cm tall head when I’m inside, so this isn’t one of those convertibles that feels like braking too hard might simply decapitate those above six-foot tall.

In terms of storage areas you get some long but shallow trenches in the doors, a bay with connection ports and a Qi wireless charging pad under the air-conditioning controls, a glovebox (hey, not all convertibles have them) and a trick centre console that houses two deep cupholders inside.

There’s also a netted shelf behind the seats that could fit small bags, and given the length of the cabin, you could even fit laptops and the like behind the seats provided you haven’t used the full extent of the seat’s rearward movement.

The boot is deep, wide and long for a drop-top, and offers a total of 281-litres which is more than some popular hatchbacks. It even offers tie-down points and netting either side. To top it off, the fabric roof folds away into its own compartment, so the boot space is unaffected if you choose to drop the lid.

For a convertible – the Z4 is a practicality wizard.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Welcome to the age of ridiculously powered four-cylinder turbo engines. Despite a capacity of just 2.0-litres, the engine in the Z4 30i produces a whopping 190kW/400Nm.

That’s probably enough for a car this size. I’m keen to drive the six-cylinder, but surprisingly it seems to offer diminishing returns for extra cylinders offering a 60kW/100Nm power boost for an extra $20,000. Perhaps a six-cylinder is the way to go in a BMW, and given this car’s other seriously sporty attributes, it might be the only way to make it a bit more… fun. More on that in the driving section.

All Z4s are rear-wheel drive, using an eight-speed torque converter automatic. Sorry, no option for a manual this time around.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

It’s claimed that the Z4 will drink just 6.5 litres per 100 kilometres on the official combined cycle test, but I found that sticking my foot in occasionally resulted in a slightly more realistic sounding figure of 8.4L/100km.

That’s still a great fuel consumption number for a car like this, and perhaps one of the strongest benefits of having just four cylinders.

A discerning vehicle, the Z4 will drink nothing less than the best-quality 98RON unleaded to fill its 52-litre tank.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

A car that looks this good better live up to the promise behind the wheel, right?

For the most part, the 30i does, but it’s a victim of its own performance credentials and luxuriousness.

See, a drop-top should be fun-packed, you should feel close to the road, connected. Sadly, a combination Z4’s excellent suspension and not-so-excellent SUV-like interior separates you too much from the surface below.

An advantage, of course, is the refinement on offer. The Z4 is easily one of the quietest, most refined convertibles I’ve ever driven, but it’s a little too insulated.

I can’t help but feel like it’s all business and no pleasure. It feels a little more like I should be cruising to work on the autobahn and a little less like I should be flinging it around corners on a tight B-road.

It feels almost wrong to drive it in a T-shirt. It’s serious and doesn’t want you to mess around, it wants you to wear a suit and tie.

This grand-tourer style feel is one that will keep a lot of buyers in the premium space happy, but I’m of the opinion that BMW will have that segment well and truly covered by the new 8 Series. If the budget allows.

Regardless, the 30i’s four-cyl engine feels like any six-cylinder would have a few years ago. It’s got a surge to it in the straights that’s quite satisfying, and it responds via the exhaust with an angry tone that makes it feel a little more alive, especially with the roof down.

This feeling was all helped along by our car’s M active differential which simply won’t let the fat tyres at the rear slide unless you’ve got high-speeds and loads of tarmac to play with – for better or worse.

The Z4 also has ‘variable sport steering’ which reacts to the car’s speed and position of the wheels to adjust the input ratio. It’s good when you’re at speed, but the weight and response of the steering can make the Z4 feel bigger than it actually is at lower speeds. 

The suspension is firm, and can be a little bouncy over rough surfaces, but seems well suited to the Z4’s chassis.

Other than those notable characteristics you’ll find that the Z4 is wonderfully tuned in terms of its inputs, everything is slick and smooth, suited perfectly for long meandering drives.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

If recent quotes are anything to go by BMW is set to stick by its lacklustre three-year unlimited kilometre warranty, as it says its customers simply aren’t interested in five years (or longer) when it comes to warranty coverage.

It’s a shame, as even Volkswagen has upped its warranty to five years, and Mercedes has considered a 10-year coverage plan in the past.

In terms of servicing, there are two fixed-price plans available – the suspiciously cheap ‘Basic’ plan which comes at a cost of $1373 for five years (or $274.60 per year) and the more realistic-sounding ‘Plus’ which costs $3934 over five years (or $786.80 per year).

Like every other BMW, the Z4’s computer tells you when its service time: how often it needs maintenance will depend on how often – and how hard – you drive it.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.