BMW X7 vs Zeekr X

What's the difference?

When lined up against its direct rivals, the expensive X7 xDrive40d represents reasonable value for money.

It has a unique and bold look and a sumptuous, visually striking and well-appointed interior that has acres of space for family, friends, or for ferrying frequent flyers to the airport. 

That wallop of performance from the big beefy diesel is the cherry on the top. This is how you do a mid-life update. 

It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

There’s quite a bit that’s interesting about the X7’s design. Especially looking at it front on.

BMW certainly took a bold step when it introduced its toothy grille design for the X7 and the 4 Series range. 

But the Bavarian brand has made some even braver design moves recently by introducing a blocky front-end with split headlights on its new-gen 7 Series flagship sedan. That look has now found its way onto the face of the updated X7.

As with the 7 Series, it won’t be to everyone’s taste. But you can’t deny it has a lot of presence. 

The tail-lights have been tweaked and look good, but the sheer size of the X7 - it’s 5.2 metres long and 1.8 metres tall - means there’s no disguising the fact that it is a big, boxy SUV.

Inside the update ushers in significant design changes. The old dash and cowl is gone in favour of the ‘Curved Display’ that connects the instrument cluster and multimedia. 

New slimline air vents, LED backlit ‘X7’ graphics on the passenger side of the dash, and a new gear shift toggle that replaces the old shifter elevate the cabin and give it a much more modern vibe than the old X7 - one that’s in keeping with the excellent iX electric SUV.

The visual changes aren’t massive. This AWD version welcomes a couple of new exterior colours, including the 'Matt Khaki Green' of our test car. It also gets the two-tone black roof and there are new 20-inch alloy designs.

Elsewhere, it's the futuristic-style of design we’re used to which differentiates the X from its Volvo EX30 twin under the skin.

Inside, this is a seriously well-equipped and polished-feeling small SUV, and — unlike some of the newcomer brands to Australia — it all feels very high quality and well put together. And that includes the material choices.

I don’t even hate the fact that most of the functions are controlled via this screen, thanks to the little shortcuts glued to the home screen. I do, however, hate the fact that there’s no easy way to change the wing mirrors or shortcuts for toning down some of the safety stuff.

That aside, though, it’s a nice and high-quality feeling space.

Regardless of the price point, a three-row SUV needs to be super practical and capable of family duties. 

And if you want a BMW X5 but need a lot more space, this is the next logical step.

Let’s start in the front row. As mentioned, the new X7 gains the screen and tech set-up from other new BMW models like the iX and updated 3 Series. The Curved Display combines a 12.3-inch digital instrument cluster with digital speedo and a 14.9-inch multimedia screen.

You can customise the cluster layout and move things around on the multimedia screen, too. The latter is a touchscreen but you can also find what you need via the 'iDrive' controller in the console.

I have had some experience with this system in the iX and while it’s not without its flaws, it is a top notch system. There’s a lot to wrap your head around, but the use of app icons helps. And you can swipe through to your chosen screen.

It took far too long to work out how to find the trip computer, something that should be much easier to access, as well as a couple of other functions. And the climate controls are housed in the digital screen. I would always prefer a separate space with buttons for air-con.  

But the graphics and displays - including the excellent head-up display - are excellent. 

Other tech you get with the X7 includes the BMW’s 'Digital Key', which is an app that allows iPhone users to lock and unlock their car remotely, and BMW ID driver profile.

If you buy this car, just allow yourself some time to familiarise yourself with all that tech.

Elsewhere up front there’s a lovely new three-spoke steering wheel, and cute touches like the metal air vent toggles, black and metal touches and the choice of inserts.

The front seats are luxurious and comfortable and offer loads of side and thigh support. They have memory functions, too. There’s no shortage of headroom up front, either.

Storage-wise, the door will fit the largest of bottles, as well as other items thanks to generous door bins, while the central lidded box is also sizeable. 

What about that second row?

The X7 xDrive40d usually comes standard with seven seats, but our test car was fitted with the $1500 captain’s chair option which drops seating capacity down to six people.

If you need the extra seating this is not the option for you, but it is great for families with bigger kids, and it would make for an excellent airport transfer car. 

The seats are unbelievably comfortable and can be adjusted to suit your preference. They also have ISOFIX points and armrests. 

Rear seat occupants have access to their own climate controls, air vents, USB ports, cupholders and ample door storage.

There is a massive amount of occupant space as well - stretch those legs out and enjoy it!

One of the X7’s selling points is that it is a genuine three-row SUV. That third row is not just for occasional use for very small children, like so many seven-seat SUVs. That row can be used every day. 

Even with my six foot stature, I could easily climb in and out of the third row. That’s made even easier thanks to the mechanical seat functions.

Just hit the lever at the top of the second row seat and the motor moves the seat forward and up to ensure there’s a big enough aperture to get in and out of the rear seats. 

You can also raise and lower the third row electronically via buttons on the boot wall - and they stow flush into the boot floor. Neat!

Once in the third row, there’s air vents, USB ports, bottle holders and storage and quite comfortable seats with more than enough leg and head room.

There’s even a third row section of the sunroof, operated from the second row. Lots of clever touches that people who use the third row will appreciate.

The boot has a few cool features, too, including a split tailgate.

You can even sit on the lower section - it can handle a load of up to 250kg - a perfect place to sit and watch the polo.

You can lower the suspension to aid loading larger items, and the X7 comes with a space-saver spare wheel.

Capacity is 300 litres with all seats in place, and I easily fit a pair of smaller suitcases in with that configuration. It increases to 2120L with the two rear rows folded. 

You know you're in a small vehicle when you can't fit two large (not those crazy American-style jumbo cups, just normal coffee-shop takeaway) coffees in the cupholders, but so it is with the Zeekr X.

The small SUV's 4432mm length, 1836mm in width and 1566mm height doesn't leave much room to spread out up front. There's ample room for driver and passenger, of course, but we are talking about a small vehicle here.

Clever storage helps to mitigate that, though, especially the super-deep storage space in the centre console and the very clever fridge that separates the driver and passenger seats.

Weirdly, though, the space doesn’t feel overly tight in the back seat. We had a massive baby seat in there, and that fit without issue. And full size humans can genuinely get pretty comfortable. I'm 175cm, and I had enough knee and headroom.

In the boot, there’s 404 litres of volume with the rear seats upright and 1247 litres with them folded flat. And it’s worth pointing out this isn’t intended to be a family car, but there’s certainly enough space for the shopping... and a pram.

This is a small SUV with a LOT of stuff. There are two trims in the Zeekr X range – the entry-level rear-drive model is $48,900, drive-away, while the all-wheel drive version we've tested is $57,900 on the road.

The obvious comparison is to the Volvo EX30, which shares its platform with the Zeekr X through both brands' Chinese parent company Geely.

As of right now, the cheapest single-motor Volvo is $56,051, drive-away in NSW, or $49,990 plus on-roads, making the Zeekr version much, much cheaper.

Anyway, outside there are 19- or 20-inch alloys, though our test car is fitted with the optional 20-inch black alloys, paired with a black-with-red-highlights interior treatment, which adds $2000 to the price.

Ours is also fitted with the electric front doors which open or close at the push of a button, and back doors that unlatch, but don’t fully open, the same way, which adds another $2000.

Both trims also get heated and cooled front seats, and heating in the rear window seats, but this AWD version also adds a massage function for front seat riders. 

There’s also wireless charging, a 13-speaker Yamaha sound system and — very cool, literally — is the little drinks fridge between the front seats in the AWD variant.

Tech is handled by a 14.6-inch touchscreen with Apple CarPlay and Android Auto and there’s a head-up display for the driver.

The X7 xDrive40d is powered by a 3.0-litre, in-line six-cylinder turbo-diesel engine, that gets a boost in power - it pumps out 259kW of power and 720Nm of torque - 64kW/100Nm more than the 30d.

It now also comes with 48-volt mild hybrid tech, which uses an electric motor integrated in the eight-speed automatic transmission.

It drives all four wheels via BMW’s 'xDrive' all-wheel drive system and it is fitted with air suspension for a cushy ride. Towing capacity is rated at 3.5 tonnes braked or 750kg unbraked.

If you are keen on off-roading in the X7, it has a 221mm ground clearance, and a fording depth of 500mm, but maybe best to keep it on the tarmac.

The big news here is a more powerful rear motor – meaning you get more grunt whether you opt for the rear-wheel drive or this all-wheel drive.

In rear-drive form, that boosts your outputs from 200kW to 250kW, dropping the sprint to 100km/h to 5.6 seconds. In AWD guise, your new outputs are 365kW (up from 315kW) and 573Nm, and your sprint to 100km/h falls to 3.7 seconds.

According to BMW, the official combined cycle fuel figure for the X7 40d is 8.0 litres per 100 kilometres.

Our fuel figure after nearly a week of mixed city, freeway and country driving was 9.0L/100km, which isn’t too far off the mark.

It has an 80 litre fuel tank and an approximate driving range of 1000km.

This is where it starts to get weird. The rear-drive Zeekr X is fitted with a 61kWh LFP battery, which can accept up to 230kW DC fast charging, taking you from 10 to 80 per cent charged in just 18 minutes. Total claimed range is 405km.

The flagship AWD, though, charges at a slower rate. It gets a 66kWh NMN battery and can only be charged at 150kW, meaning the same charge takes 30 minutes. Zeekr is promising a 415km driving range between charges.

With a big plush SUV like this, you’d expect a comfortable ride. And for the most part, the X7 delivers that, while offering more than a bit of grunt, as well.

The X7’s height ensures a high driving position, and there’s plenty of glass for decent visibility. 

Propelling a 2.5-tonne SUV could be a struggle for a lesser engine, but the meaty diesel offers ample torque and the mild hybrid set-up helps to reduce initial turbo lag significantly - that means it is responsive from a standing start.

I wouldn't have thought a vehicle of this size and shape was capable of a 5.9-second 0-100km/h time, but here we are.

As a result of all that torque and power, overtaking is a breeze - providing there is enough room on the other side of the road for both cars to fit.

That size and heft have an impact on cornering and dynamics. You simply can’t carve through tight corners in this car, but with that said, it’s more entertaining than you’d think. 

Steering feel is weighted on the heavier side and it’s as sharp as it needs to be in a car like this. It would be weird if the steering was too pointy. 

Ride quality is top notch - as it should be - and while the massive optional 23-inch wheels and low profile tyres mean you’ll notice potholes and the like, it largely soaks up imperfections with ease.

That level of refinement extends to the hushed ride, too. The cabin is a quiet and serene place to spend time - but not quite to the same degree as a 7 Series. 

Parking in tight spots is a challenge, and manoeuvring in narrow streets could take a while, too. But you could tell that just by looking at the X7.

Short answer? Pretty good, with some caveats.

I'm partial to a firmer ride. I find some Chinese car companies can feel like they get their suspension bits from Captain Snooze, such is the soft, pillowy ride served up. And to be honest, it makes me a little seasick at times.

The Zeekr is not like that. It has firmness dialled into the ride equation and can feel harsh at times, but also improves the drive experience, delivering connection and engagement at the cost of some sharpness on the wrong road. 

It's also faster than the model it replaces, but it's also one of those cars in which the real-life feeling doesn't quite match the on-paper promise.

This thing serves up supercar speed, but it doesn't feel like it from behind the wheel. Instead, the acceleration - especially from a rolling start - feels potent, but not biblical.

From a standing start it pauses for a moment, almost like an internal-combustion vehicle might, before delivering a quick (but not stratospheric) flow of power. None of that is a bad thing, by the way. Who wants their small SUV to accelerate like a supercar?

It's otherwise an entirely pleasant drive. The cabin is serene and quiet and it's a small car that doesn't feel like one. There's nothing light or tinny about the drive experience, instead there's a heft and quality.

The Zeekr X wears a maximum five-star ANCAP safety rating, earned in 2024, which means the long list of required active safety stuff is present and accounted for, all wrapped up in what Zeekr calls its 'Intelligent Driving Assist System'.

There are five cameras, five radars and 12 sensors, which is a crazy number for a car this small.

And this is also not a car in which I was desperately trying to figure out how to deactivate any of the active safety systems – save the overzealous over-speed warning – which is a win these days, too. 

There are also seven airbags, including a centre front airbag.

The Zeekr X is fitted with ISOFIX anchors on the rear outboard seats and top tether anchorages for all rear seating positions.

After copping a bit of flack from motoring media and buyers, BMW finally increased its warranty terms last year from three years to an industry standard five-year, unlimited kilometre warranty on its vehicles, including the X7.

Rather than a set servicing schedule, BMW offers condition-based servicing which is when the vehicle’s computer alerts the owner that it requires a service. 

BMW doesn’t offer capped-price servicing, but does have a pre-paid 'Service Inclusive Package' with terms ranging from three years/40,000km to five years/80,000km and beyond. 

A five-year basic package for the X7 costs $2800, which is not too bad considering the positioning of this model.

Zeekr's coverage is an underwhelming five-year, unlimited-kilometres, while the drive battery is covered for eight-years or 160,000km. There’s five years' of roadside assistance thrown in, too.

Service intervals are 20,000km or 12 months, with five years' of ownership setting you back a hefty $3072; an average of $614 per workshop visit.

There are currently 16 Zeekr dealers in Australia - two of which are 'pop-up' sites rather than full retail centres.

Multiple locations in Melbourne, Sydney and Brisbane with the ACT, Adelaide and Perth also covered. Others include Geelong and the Sunshine Coast but so far you're out of luck in Tassie or the NT.