BMW 330i vs Hyundai Elexio

What's the difference?

I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.

I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.

My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.

The Elexio doesn't really push any boundaries in terms of its exterior design, its powertrain, or its battery. It doesn't drive itself. It doesn't look like a spaceship. And apart from some interior quirks, it's all pretty familiar in the way it goes about its business.

And I think maybe that's the point. Maybe that's what people are really looking for. Because Hyundai says this will be its best-selling EV in the country. And on our short test, we can't find too many reasons to disagree.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.

The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.

The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.

You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.

With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!

I don't want to sound boring, but the thing I really like about the Elexio exterior package is there's nothing too challenging about it. Some of the Hyundai Ioniq cars can be a bit more polarising (and, in the case of the Ioniq 6, a lot more polarising) but there's none of that going on here.

It feels very clean, fairly timeless and like it's going to age pretty well. In short, it looks like a familiar family SUV with only really the full-width light bar, the cubed headlights and a bit of an architectural flourish at the rear three-quarter – which actually reminds me a bit of the Kia EV5 – giving it a more modern edge.

The wheels are 20 inches, there are only a handful of fairly predictable colours and it all just feels really familiar. But, as I mentioned, things do get a bit more out-there in the cabin.

Let's start with the good. I really like the fit and finish. It all feels very high quality and the materials used are lovely, including the velvet-like fabric in the door panels. I also like the square-edged steering wheel.

But the not so good? Now, the central screen looks great, but it controls everything – and I do mean everything. Apart from the steering-wheel controls, I couldn't locate a single physical button in the cabin.

For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.

You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers. 

My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.

The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.

The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.

The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.

There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.

The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.

Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.

The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.

While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.

Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.

My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.

The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.

I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.

Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.

There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.

At just over 4.6m long, just under 1.9m wide, and just under 1.7m tall, the Elexio fits snuggly between the smaller Kona Electric and Bigger Ioniq 5 among Hyundai's electric family. In family vehicle terms, it's marginally shorter than the brand's petrol and hybrid-powered Tucson.

But owing to the magic of EVs and their flat floors, the Elexio feels massively spacious in the backseat. I'm 175cm, and had no trouble getting comfortable behind my own driving position, with plenty of leg and headroom. 

Tech is pretty strong, too. There are twin wireless charging pads up front, a total five USB-C ports, and a household style plug (which car companies call Vehicle to Load) located in the boot.

There's storage in the doors and centre console, including a storage drawer, and cupholders up front and in the pulldown divider that deploys over the middle seat in the back.

But the weirdest thing is the driver screen, which is the only straight-ahead access the driver has to things like speed or navigation directions. It's a very cool 3D-effect display, but it utterly disappears if you're wearing polarised sunglasses. 

That's actually pretty common with all head-up displays, but they usually are projected above a traditional driver's binnacle. In the Elexio, it's the disappearing screen or nothing.

To be fair, the central screen also displays speed and crucial information, but I hate having to turn my head to look at it. It's my least-favourite thing about Teslas, and if you're wearing polarised sunglasses, the Elexio ends up feeling a lot like that.

I do love that there is an actual control to select Drive, Reverse or Park, and I adore the addition of a physical stop/start button, too.

There's also an auto-opening boot which reveals a 506-litre space with the rear seats in place, and 1540 litres with the 60/40 split rear seats folded flat. Keep in mind there's no spare tyre taking up space, though. You'll be leaning on the repair kit should you get a flat.

The Elexio arrives with just the one grade for now, the Elite, and the pricing is a bit weird. It lists at $61,990, but is actually being offered for significantly less than that at launch, with a special $59,990 drive-away deal in place until around the end of March.

There is a cheaper Elexio grade coming sometime in quarter two this year, and it will be $58,990. But I reckon you can expect a sharp drive-away deal there, too, at least at launch.

How does that stack up? I think we have to go on permanent pricing, rather than any special offers, and that puts the Elexio above its main rivals in the BYD Sealion 7 ($54,990 for the Premium), the Tesla Model Y ($58,900 for the Premium Rear-Wheel Drive) and the Xpeng G6 ($54,800 for the Standard Range). Though the cheaper Elexio variant will help to narrow that gap.

There are significantly cheaper electric SUVs that fall into the mid-size category, too. Like the Geely EX5 and Leapmotor C10, both of which are less than $50k on the road.

Anyway, for now the Elite arrives with 20-inch alloys, cube-style LED projector lights, an auto-opening boot and Hyundai’s Digital Key, which allows you and up to 14 other people to use their phone as the key.

Inside, there’s leather seating that’s powered for driver and passenger and heated and ventilated up front. There’s also dual-zone climate, twin wireless charging pads and a household-style power point to power your devices.

Where it gets really interesting, though, is with its cabin tech, which is seriously bleeding edge. The entire dash, from in front of the passenger to pretty much the edge of the steering wheel, is dominated by a 27-inch screen that actually gives the passenger more real estate than the driver.

It's impressive stuff, with high-res games for the passenger to play (including the super-sharp Space Invaders), but there's also wireless Apple CarPlay and Android Auto, twin wireless charging pads, and a relatively small head-up display (only located within the binnacle) for the driver.

The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm. 

This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.

Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.

There’s just the one powertrain on offer here — with a front-mounted electric motor, so front-wheel drive, that produces 160kW and 310Nm. That makes the Elexio feel spritely enough, but it’s no rocket ship.

In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.

The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.

I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.

The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!

Delivering the driving power is an 88.1kWh LFP battery, which Hyundai says equates to a WLTP driving range of 546kms.

The Elexio’s E-GMP platform is a 400-volt architecture, which does limit DC fast charging to around 120kW – the Ioniq 5, for example, will charge in excess of 230kW. 

Hyundai says you’ll go from 10 to 80 per cent in around 38 minutes plugged into our fastest chargers. AC home charging is capped at 10kW.

There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.

However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.

The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.

This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.

You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.

But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.

The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.

The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great. 

Ok, let's skip to the good part quickly. I really like the way the Elexio drives. Honestly, Hyundai (and, to be fair, Kia, Porsche, Polestar, Tesla, some German brands and Leapmotor with the new B10, amongst others I'm surely forgetting) are restoring my faith in how an EV can feel from behind the wheel.

It turns out they don't have to feel soft and saggy and come with a light sense of seasickness as standard. They can be engaging, connect you to the car and to the road below, and attack corners with some athleticism, too. 

And so it is with the Elexio, which – to be fair – has a spec sheet that reads a bit like a bedtime story, such is the lack of excitement in the numbers. A two-tonne-plus, front-wheel-drive family SUV that produces less power than a Toyota Camry doesn't exactly quicken the pulse.

And it's true that the flat-footed acceleration on offer won't knock your cap off (though it feels perfectly perky enough to get you up and moving). But the numbers don't tell the whole story here.

A sports car this ain't, but its driving nature perfectly suits the ethos of the car. The ride can feel a little harsh at times, but irons out most road imperfections to the point that you notice them, but they're not uncomfortable.

The steering is direct without being overly aggressive –though I prefer the sportiest setting with the heavier feel – and the body roll is minimal, too.

In fact, you can push the Elexio harder than you might think along twister roads, with plenty of confidence-inspiring stability and without too much complaint from the tyres. Because there's not a huge amount of power underfoot, and this is going to sound absolutely crazy, but it gave me (much-heavier) Mazda MX-5 vibes, in the sense that you can really feel like you're driving it without feeling like you're going to get yourself in too much trouble.

There’s a long list of safety stuff aboard the Elexio, including nine airbags and just about every active safety system you can imagine.

They seem better tuned than some of Hyundai's competitors too, without being too overzealous. That said, overspeed warnings remain an auto industry scourge.

Particularly clever is a system Hyundai calls 'Forward Collision-avoidance Assist 2', which shows just how far modern AEB (or autonomous emergency braking) systems have come. 

Once, and not so long ago, a vehicle could automatically apply the brakes if it sensed a collision ahead. Hyundai's system, though, not only works in both directions, but also detects pedestrians and cyclists as well as cars, and works when you're pulling out of a junction and it detects fast-moving oncoming traffic. It also detects traffic coming in either direction when you're travelling straight through an intersection, and when you're changing lanes.

The Hyundai Elexio wears a full five-star ANCAP safety rating, though one stamped 'tested in 2024'. The data was actually taken from the crash-test result of the related Kia EV5.

The 320i comes with a five-year/unlimited km warranty, which is standard for this class.

You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.

Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.

The Elexio is covered by Hyundai’s new seven-year, unlimited-kilometre warranty, provided you service with Hyundai. If you don’t, then it's five years of coverage.

Service intervals are a pretty luxurious 24 months or 30,000kms, and Hyundai’s service plans will see you paying $779 at the two-year mark, and another $1118 at the four-year mark, which puts your annual cost at around $475.

I'd say that's about average, with the happily extended service intervals counterbalanced by slightly higher servicing costs than you might find with some competitors.