BMW 330e vs BYD Atto 1

What's the difference?

The 330e M Sport is an excellent car, but it could be a much better hybrid.

In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.

There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.

If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.

Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.

The BYD Atto 1 has already earned its place in history as the cheapest new EV ever sold in Australia. And the good news is that, on the strength of bigger-battery Premium version, it rarely puts a foot wrong as a city car, exceeding performance, efficiency, refinement and comfort expectations. The Atto 1 really delivers around town.

But the baby BYD’s price is too close to larger EVs with better range, while extended exposure reveals issues with seat comfort, touchscreen access/distraction, ADAS interference and nervous steering feel at speed. Australian road tuning is required to rectify these.

Still, as a cheap urban EV runabout, the Atto 1 Premium still (just) stands alone. A glimpse into the future, someday, all city cars will likely follow in the bold BYD’s footsteps.

Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.

So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.

And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.

The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.

The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.

Fun fact. Designer Wolfgang Egger was responsible for the gorgeous Alfa Romeo 156 of 1997 among others, as well as some Audis and Lamborghinis later on. You can definitely see the latter’s influence in the Atto 1’s angular face.

Based on the Dolphin architecture and badged the Dolphin Surf elsewhere (as well as Seagull but that name wouldn’t fly here), the BYD’s boxy proportions are pure supermini and is about the size of the previous-generation Honda Jazz.

However, the designers have added some crossover cues to the styling, including plastic cladding around the wheel arches, to give it a pseudo SUV look.

Inside, though, the Atto 1 is unashamedly hatchback in layout and appearance, with a contemporary, minimalist dash, big central touchscreen with precious few buttons and loads of storage.

In other words, a typical modern small car from China.

People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.

The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.

There are four cupholders, too. Two in the fold down armrest in the back and another two up front.

There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.

Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.

Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.

SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.

The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.

The BYD’s boxiness sure pays dividends accessing the Atto 1's interior, aided by tall doors, a high roof and lofty seating.

Initial impressions are very positive.

Lots of space, a decent driving position (in the Premium at least; the Essential has rake-only steering adjustment), grippy little wheel and a solid look and feel impart a sense of quality. This does not seem built down to a price.

The elevated centre console/fixed armrest provides ample storage below and easy reach of USB ports, sturdy cupholders above and a raised smartphone rest that doubles as a charger (again, only on Premium), allowing for quick downward glances without having to touch the device. Helpful.

Further points are won due to the very clean and minimalist dash presentation, with an electronic instrument display ahead of the driver (not a given nowadays thanks to Tesla’s minimalism-gone-mad influence), offering all the information you need in a concise and notably colourful manner.

That 10.1-inch central touchscreen, meanwhile, is probably one of the better examples from China, possessing superficially logical operation, clear markings and a row of fast-access icons for climate, audio, vehicle function, home screen and other controls.

However, the more time you spend in the Atto 1, the more the cabin doesn’t stand up that well under scrutiny.

The shapely tombstone-style front seats, which look a million dollars, are comfortable on short journeys but disappoint during longer drives, revealing a lack of sufficient back and thigh support.

There are no regenerative braking paddle shifters for single-pedal driving, just an on/off tile requiring a distracting and time-consuming touchscreen-menu deep-dive.

In fact, most functions demand at least one or two eyes-off-the-road-ahead prods of the screen, which is annoying and potentially hazardous.

Using the climate control is a good (bad) example.

Infernally fiddly screen slide controllers that are hard to pin-point with a hovering finger while the car is moving, let alone modulate, leads to temperature-selection fury. And those vinyl seats are clammy regardless of humidity levels and their perforations don’t help. Setting the desired climate environment is an utter faff.

And why must BYD’s synthetic leather smell so pungent? The off-gas odour can be nauseating for some on warmer days.

Worse still, even a glance towards the touchscreen sets off the distraction nannies. Frustrating. So is the intrusive lane-keep assist tech, unless you keep the car perfectly centred, with its constant nudging of the wheel while it nags away. More like Aggro 1.

Inevitably, turning these and other ADAS warnings off requires several menu deep-dives, leading to more driver-distraction paranoia. It’s a circle of stupidity for tech that’s meant to protect. And every new drive defaults to ‘on’. It's an infuriating mess.

Meanwhile, the Atto 1’s (two-person-only, remember) rear seat area also starts off promisingly, with easy entry/egress, adequate space (even for long legs and big feet) and a backrest and cushion combo offering sufficient comfort and support.

Amenities include useful door storage, overhead grab handles and map pockets, while the back of the centre console provides a cubby area just wide enough hold a bottle or larger keep-cup. That’s necessary because there is no folding armrest or subsequent cupholders back there, nor reading lights or USB ports.

And while the upward sweep of the window line means the rear can seem dark, the shape of the front seats allows some vision around and even through them for rear occupants.

Further back, the boot area is larger than the BYD’s diminutive size suggests, at 308 litres with backrests erect and 1037L with them folded forward.

The deep floor hides an even deeper cavity that’s large enough for charger cables, laptops and other paraphernalia that should be out of sight. That almost negates the need for the AWOL luggage cover.

But there's also a tyre repair kit instead of a spare wheel in there, and regular readers will know how incorrect that is. Every vehicle sold in Australia should come with one. Even city cars.

Loading/unloading is easy and there are hooks to secure things to, but clearing the high lip may be an effort for some.

And, though an EV, the is no extra storage to be found under the bonnet. The Atto 1 has no front boot, or froot.

And… what a perfect time to release Australia's cheapest new EV!

Sat alongside the base Essential from $23,990 (all prices are before on-road costs unless otherwise stated) is the Premium as tested here, starting from $27,990 and representing a $4000 difference.

But oh, what a difference.

The cheaper Essential comes with a 30kWh battery, providing a WLTP range of just 220km. Usefully, the Premium’s battery is 44 per cent larger at 43.2kWh, boosting range to a more-comfortable 310km, while power jumps by 77 per cent.

Every Atto 1 includes synthetic leather-trimmed seats, a 10.1-inch central touchscreen, rear camera with sensors, adaptive cruise control as part of some Advanced Driver Assist Systems (ADAS) tech (more on safety later on), wireless Apple CarPlay and Android Auto and even Vehicle to Load (V2L) functionality, so you can use your hairdryer on the fly. Handy!

However, the Premium ups the ante with a surround-view monitor, powered and heated front seats, reach as well as rake adjustment for the steering wheel, a wireless charger, LEDs rather than halogen headlights and 16-inch alloy wheels instead of 15-inch steelies with hubcaps.

But… both are four-seaters only. And neither offers an exterior temperature gauge, remote keyless entry from the passenger side (you’ll always need to press a fob), a luggage cover or a spare wheel – just the totally-unsatisfactory tyre repair kit.

Plus, there’s no heat pump so, in winter, turning the temperature up will drag range down noticeably, while a lack of liquid cooling for the battery will do the same during a hot Aussie summer, since the AC has to work overtime doing that job instead.

And we’re not convinced the Atto 1 represents such great value.

Yes, that small-battery Essential undercuts every hybrid bar Suzuki’s (mild-hybrid) Swift, including the MG3 Hybrid+ and Toyota Yaris HEV, and even the ageing Mazda 2 petrol costs more, but its limited range means it’s better as an inner-urban, small-distance-only commuter proposition. Best as a second or even third car.

Meanwhile, the bigger-battery Premium is priced perilously close to significantly larger EVs with greater range, including BYD’s own Dolphin from $29,990, the MG4 Urban from $31,990 drive-away, GAC Aion UT from $32,990 drive-away and the coming Geely EX2.

And, alongside cheaper-still petrol-powered alternatives such as the Kia Picanto, MG3 and MG5 sedan, there are also smaller SUVs that slip beneath the bijou BYD, like the Chery Tiggo 4, Haval Jolion, Hyundai Venue, Mahindra XUV 3X0 and MG ZS.

What we’re saying is, unless the Atto 1’s sub-four-metre length and narrowness are paramount, it’s behind the eight-ball for value against an array of more-substantial alternatives costing not much more.

Still, we get this is that rare thing today, a truly-new city car and we’re here for that.

The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.

Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.

The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.

An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.

I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.

The Atto 1's electric motor is offered in two output choices. Either way, it can be found under the bonnet and driving the front wheels via a single-speed transmission.

The Essential scores a low-power version making 65kW and 175Nm of torque, which is enough for a 0-100km/h sprint time of a still-decent 11.1 seconds, while the Premium’s high-power unit ups those to 115kW and 220Nm respectively, shaving two seconds off in the process. Top speed is said to be 135km/h.

Note that, while the latter grade’s 43.2kWh battery adds 96kg overall compared to the smaller 30kWh model, it still enjoys a way-superior power-to-weight ratio of 82.7kW/tonne versus just 50.2kW/tonne.

The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.

The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.

It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.

During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.

I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.

I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.

I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.

I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.

When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.

That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.

I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.

I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.

Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.

The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.

I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.

Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.

The official consumption average for the Essential is 15.5kWh/100km and its 30kWh 'Blade' LFP (Lithium Iron Phosphate) battery offers a WLTP range of 220km.

The 43.2kW Premium bumps the energy use figure up to 16kWh/100km but offers 310km WLTP.

We came close to latter claim, with 263km of mixed driving and still showing about 10 per cent of range left, while the car’s consumption readout averaged 13.7kWh/100km overall. That rose to 16.5kWh/100km during a stint of harder, highway-heavy driving.

Charging times vary. With an 11kW AC capability on both grades, the Essential needs up to 16 hours and the Premium 22 hours plugged into a regular socket, and five and seven hours respectively using an optional 7.0kW Wallbox.

Meanwhile, switching to DC fast charging, the Essential’s 65kW capability means a 10-80 per cent top-up can be achieved in under 40 minutes, against the 85kW Premium’s 30 to 50-minute requirement.

The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.

Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.

The transition from electric motor to petrol engine is also remarkably smooth.

Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.

Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.

Sadly, we cannot comment on how the 65kW/175Nm Essential drives, but with 77 per cent more power and 25 per cent more torque, the 115kW/220Nm Premium’s performance is one of its calling cards.

Lively off the mark, even in Eco, it thrives in inner urban environments, with instant throttle response for effortlessly zippy and smooth acceleration, as you’d expect of an EV.

And it just keeps on keeping on at speed, giving the Premium a terrific breadth of performance flexibility. We’re now very curious to see how the Essential goes.

Armed with light and alert steering, the Atto 1 can weave in and out of traffic gaps with confidence and precision, and is backed up by a super-tight turning circle to boot, so parking manoeuvres around town is a doddle.

BYD’s decision to set up the chassis for a soft, long-travel suspension is appreciated, since the Premium takes most bumps and humps in its stride, making this one of the comfier city cars around.

Road and tyre noises are omnipresent, but aren’t not too bad overall by supermini standards, while the Hankook 185/55R16 tyres deliver sufficient grip, even over some rain-soaked roads we endured.

Most of these Atto 1 attributes also translate well at freeway speeds, with the Premium offering ample muscle for overtaking, slick steering responses and a planted chassis feel.

But, once you hit some faster corners, the BYD’s reactive steering, lofty seating and cushy suspension conspire to create considerable body movement, especially through tighter bends, scrubbing the front wheels as it turns wide (understeer).

Yet, press on a bit harder, the Atto 1 can instantly change its attitude to oversteer, feeling darty as weight shifts from the rear, making the steering suddenly too sharp and the car too nervous, Even experienced drivers might hesitate to carry on. And this happened on dry roads.

Of course, the BYD is a city car so not designed for sports-car handling, but it does lack the confidence and control of a hard-driven Mazda 2 or Suzuki Swift. Strangely, it seems more SUV-like than supermini, dynamically.

Most owners won't care, but they will have to live with the infuriating ADAS tune, with inexplicably sudden braking when the adaptive cruise control is on, and lane-support systems that all-too-often tug and bleat endlessly like an agitated goat, becoming too distracting, and requiring far-too-fiddly touchscreen menu diving to silence, especially as they default back on with every restart.

The driver-attention warning is also in a semi-permanent state of nerves, squawking all-too-regularly unless the driver is sat perfectly still, and will easily escalate the danger level to “take-a-break” should you dare move about in your seat. Which would be regularly, due to the latter’s lack of enduring support. A literal and metaphorical pain.

Clearly, then, the Atto 1 can really do with some Australian road tuning and on a number of fronts at that. Until this happens, these are the dark clouds blighting the blue skies that this car’s otherwise sunny disposition delivers with every urban drive on a daily basis.

Or, in other words, stick to the urban jungle.

The Atto 1 debuted in China back in 2023, but this is a facelifted, international-market version evolved mainly for European consumers, so crash-tested by Euro NCAP only last year, and scoring a maximum five-star ANCAP rating.

Note, though, that while the baby BYD includes Autonomous Emergency Braking (AEB) with forward collision warning, lane-departure assist and adaptive cruise control as standard, there is no blind-spot monitor or rear cross-traffic alert. Odd for a city slicker.

Six airbags are fitted, including curtain protection for all outboard occupants, while there are two rear-seat sited ISOFIX anchorage points and child-seat tether points behind each backrest.

The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.

BMW offers a five-year/80,000km service package for the 3 Series for $2150.

Service intervals are condition-based, and the car will let you know when it's time for a check-up.

Here’s where the BYD slips up a bit.

Yes, it comes with a better-than-industry-standard six-year warranty, but many rivals offer between seven and 10-year coverages, while the Atto 1’s mileage warranty is capped at 150,000km when most others include unlimited mileage. And roadside assistance is only for one year, as well.

Service intervals are every 12 months or 20,000km. Capped-price servicing is available, but no precise figures were available at the time of publishing.

Estimates are from under $200 for the first and third annual services, and from $500 and $650 for the second and fourth yearly visits, respectively. Please check with BYD for updated figures.

Currently there are about 105 BYD service outlets throughout Australia, with 30 more expected by the middle of 2026. This should address one of this brand's biggest concerns – sufficient after-sales care.