Audi RS6 vs BMW 3 Series

What's the difference?

To me at least, the RS6 is pretty much the ultimate fast and practical car. One which is just as comfortable plodding around town as it is tearing it up on the track. Keep in mind, too, this may be one of your last chances to have a car which looks like this, equipped with a V8 engine. So, have I convinced you? Would you consider one of these over a performance SUV? Tell us what you think in the comments below.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.

I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.

My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.

At a distance the RS6 is just an unassuming station wagon, but the closer you get, the more apparent it becomes how mean it is. It’s wide, it’s chiselled, it’s not just good looking, it’s iconically Audi.

The stance is so wide, its ride height so low, and its wheels are so massive that any keen eye will be able to spot where the difference is between this and any old family hauler.

Wagons may not be trendy, but there’s something undeniably cool about having the hauling capacity of an SUV at the ride height of a sedan.

Of course, if you want to look even more svelte and don’t need the boot space, the RS7 is always lurking around at a slight price premium.

Inside, the RS6 has all the modern amenities of the Audi range. Expect the usual sharp screens, lovely sports seats, and a tasteful application of textures throughout.

There’s a blend of carbon-look finishes, chrome, leather and gloss black. Perhaps a little too much gloss black to keep clean, but the aesthetic is suitably upmarket. 

You can go to town on customisation, and the car we primarily tested had stitching and colour in the carbon patterns to match its 'Ascari Blue' exterior, but you can pick whatever shade or combination of colours your budget allows.

Audi’s software is pretty good these days, with an attractive theme and fast hardware to back it, and the brand’s ‘Virtual Cockpit’ is still one of the most aesthetically pleasing and customisable digital instrument systems on the market, despite being one of the first.

Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.

The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.

The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.

You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.

With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!

Okay, I promised a car with the practicality of an equivalent SUV, but it’s not quite there. The trade-off is still worth it, I promise, but there are a few areas where the RS6 isn’t as practical as you think it’s going to be, particularly for front occupants.

Yes, it’s a big wide car, with large but supportive seats and plenty of headroom, but the issue for those travelling in the front two seats is the surprisingly limited amount of storage.

Yes, there are two bottle holders in the centre console with a folding tray lid to hide them away, but they aren’t huge. Bigger bottles would have to go in the door bins, but even then they’re a bit height-constrained.

There’s a decent glove box on the passenger side, but even the centre console box is very shallow, with more than half of it taken up by a wireless phone charger.

The touch panel for the climate unit looks impressive but still can’t match having physical dials. It has clicky haptic feedback to your individual presses, and all the functions are permanently accessible instead of hidden in sub-menus, so if you’re going to make climate a touch-based interface, it doesn’t get much better than this.

Where the RS6 shines is in the back seat. Despite those big bucket front seats, I had heaps of room behind my own seating position (at 182cm tall), with lots of headroom and sufficient width in the cabin to spread out.

You sink into the rear seats, which are heavily contoured so riding in the back is a pretty good experience even on the track.

Rear passengers get four adjustable air vents in both the B pillars and in the centre, as well as their own touch panel for the rear climate zone.

USB power outlets are also available, and there are netted pockets on the front of both back seats, with a further two bottle holders in the drop-down armrest.

The centre seat is probably only good for kids, because there’s a very tall raise in the centre required for the driveshaft, eating all the legroom.

The boot is fairly large at 548 litres which is in mid-size SUV territory, although I will admit some performance SUV rivals offer closer to 600L.

Space expands to 1658L with the second row folded flat.

For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.

You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers. 

My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.

The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.

The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.

The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.

There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.

The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.

Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.

The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.

While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.

Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.

My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.

The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.

I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.

Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.

There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.

There are seven variants for the BMW 3 Series sedan and our model is the base model for the petrol variants.

There is a plug-in hybrid version, the 330e, if you’re after a more fuel-efficient option but it will up the price by about $20K.

As it stands the 320i M Sport is $78,900, before on-road costs. Our model has been finished in 'M Brooklyn Grey', which adds $1539 to the price.

That puts it at a similar price point as its rivals. You get a well-specified package with the M Sport but it doesn’t have the same sense of cushioned comfort as the Merc does, but more on that later.

Still, the sporty and streamlined interior is headlined by BMW’s dual 12.3-inch screens that sit propped on the dash like a futuristic cockpit.

The mix of synthetic leather and cloth seats are electric and have adjustable side bolsters for when you want to go hard in a turn.

The interior also boasts a sunroof and wireless Apple CarPlay and wired Android Auto. There are some other highlights like the 18-inch alloy wheels, leather steering wheel and the crystal-clear head-up display, to name a few. 

The RS6 is still packing eight cylinders in 2023, producing a massive 463kW/850Nm, somehow an increase (+22kW/50Nm) over the previous iteration.

Audi’s signature ‘Quattro’ all-wheel drive system is present alongside a limited-slip differential and four-wheel steering.

Air suspension and performance brakes and exhaust also feature, alongside an aggressive Continental SportContact 7 tyre package.

The 0-100km/h sprint time is now just 3.4 seconds, allowing you to show up even some electric cars, and the RS6 features 48-volt mild hybrid technology with a cylinder-on-demand system which can shut half the block down for more efficient coasting.

The transmission is an eight-speed torque converter unit which is smooth and effortless.

The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm. 

This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.

Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.

Officially, the RS6 and its eight cylinders drink a combined 11.8L/100km, although even with its fancy hybrid system and cylinder deactivation, my time with the car saw 15.0L/100km. The RS6 has a 72-litre fuel tank and takes only the finest 98RON unleaded fuel.

In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.

The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.

I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.

The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!

As you might have guessed from its impressive engine and performance equipment, the RS6 is a certified weapon on road and track.

On the road you can expect a quiet, refined cabin, superbly balanced steering for low and high speeds and a gentle ride quality courtesy of the pricey air set-up.

It’s as noisy or as quiet as you want it to be, with the cylinder deactivation toning things down at low speeds, and the engine roaring to life under heavy acceleration, or when the 'Dynamic' drive mode is selected.

It can at times be alarming how much the RS6 leaps to life, as it feels so cushy in a city, its width and cabin giving the feel of a luxury car rather than a performance one.

Make no mistake, though, the RS6 is properly quick, and when you give it a kick, it’s the roaring, aggressive machine the spec sheet suggests.

The best place for this? The track, of course. The big V8 and the capability of the all-wheel drive system are truly best explored at velocities impossible to legally achieve on the road.

Once you get past the bark and snarl of this wagon’s eight-cylinders at full force, and the lightning-fast shifts of its eight-speed automatic, you’ll have a moment to appreciate the way it simply holds to the tarmac when you tilt it into the corners, providing a balance when loaded up which only air suspension can provide.

The steering is awesome, communicating the texture of the road nicely to the driver, and requiring just the right amount of force to keep the car pointing where it needs to go.

The grip level is astounding with the huge tyres and the four-wheel steer system lets this hefty wagon take corners at a tighter angle than your brain initially allows.

Thankfully, the four-wheel steer system isn’t weird, either. While it can have a strange effect on some cars, in the RS6 it only bends your mind slightly when you tip it into a hairpin. Otherwise it feels pretty normal.

When everything is warmed up, it can let its guard down slightly and allows the driver to eke out a slide at the rear here and there for extra fun-factor

Jeez. What a machine. I guess this is what a quarter of a million dollars buys. A car that can do it all. Take the kids to the school in comfort and tear it up on the track like few other passenger cars on the same day.

There’s a caveat, though. A small one which looks like it will turn into a big one for cars like this in the near future.

I had the opportunity to drive the RS e-tron GT around the same circuit and it was better. Much better.

It was faster, more accurate, more composed. It was so effortless, I didn’t realise exactly how much quicker than the RS6 it was until I drove them back-to-back.

It’s a good sign for the future, but also a reminder a V8 like this isn’t the performance pinnacle it once was.

There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.

However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.

The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.

This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.

You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.

But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.

The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.

The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great. 

The safety list includes a suite of features and the following come as standard: adaptive cruise control, auto emergency braking (operational from 5.0-210km/h), blind-spot monitoring, speed sign recognition, forward collision warning, SOS emergency call button, daytime running lights and rear cross-traffic alert.

I like the intelligent seatbelt reminder and that the bonnet is considered 'active', meaning it will lift up and away from the engine if the sensors detect that a pedestrian has been hit.

However, I have to call out the lane departure and keeping aids. It’s a hit or miss system and I tested it extensively this week once I noticed it.

You can customise the sensitivity levels and even on the highest sensitivity, it works too sporadically for my liking. BMW should improve this system for future instalments.

The 3 Series has been awarded a maximum five-star ANCAP safety rating but it was done a while ago in 2019. It only has seven airbags and is missing the newer front centre airbag. 

There are ISOFIX child seat mounts on the outboard seats and three top tether anchor points but the back seat is a bit too narrow to comfortably fit three child seats side by side.

You'll be able to fit a 0-4 rearward facing child seat but may struggle if you're a tall family.

Five years and unlimited kilometres is the warranty length, and Audi’s ownership program includes invites to events like the one we were able to experience for the launch of this car. A track-test of the RS6 and the RS e-tron GT.

If you own one, I recommend them, you’ll learn a thing or two about the car and possibly yourself while you’re at it.

Servicing is required once every 12 months or 15,000km, and a service pack covering the first five years or 75,000km can be purchased alongside the car at a cost of $4360.

It works out at $872 per year, which isn't economy car cheap, but with such a complex drivetrain, what did you expect?

The 320i comes with a five-year/unlimited km warranty, which is standard for this class.

You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.

Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.