Audi RS6 vs BMW M3

What's the difference?

To me at least, the RS6 is pretty much the ultimate fast and practical car. One which is just as comfortable plodding around town as it is tearing it up on the track. Keep in mind, too, this may be one of your last chances to have a car which looks like this, equipped with a V8 engine. So, have I convinced you? Would you consider one of these over a performance SUV? Tell us what you think in the comments below.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Long live the mighty wagon. The BMW M3 Touring is treat to look at, and an even bigger treat to drive.

If you want one, act fast. We waited a long time for a wagon-shaped M3, and with electrification increasing in the automotive industry, this will likely be your last chance.

At a distance the RS6 is just an unassuming station wagon, but the closer you get, the more apparent it becomes how mean it is. It’s wide, it’s chiselled, it’s not just good looking, it’s iconically Audi.

The stance is so wide, its ride height so low, and its wheels are so massive that any keen eye will be able to spot where the difference is between this and any old family hauler.

Wagons may not be trendy, but there’s something undeniably cool about having the hauling capacity of an SUV at the ride height of a sedan.

Of course, if you want to look even more svelte and don’t need the boot space, the RS7 is always lurking around at a slight price premium.

Inside, the RS6 has all the modern amenities of the Audi range. Expect the usual sharp screens, lovely sports seats, and a tasteful application of textures throughout.

There’s a blend of carbon-look finishes, chrome, leather and gloss black. Perhaps a little too much gloss black to keep clean, but the aesthetic is suitably upmarket. 

You can go to town on customisation, and the car we primarily tested had stitching and colour in the carbon patterns to match its 'Ascari Blue' exterior, but you can pick whatever shade or combination of colours your budget allows.

Audi’s software is pretty good these days, with an attractive theme and fast hardware to back it, and the brand’s ‘Virtual Cockpit’ is still one of the most aesthetically pleasing and customisable digital instrument systems on the market, despite being one of the first.

It looks spectacular, this M3 Touring, and even more so given a) wagons are so rare, and b) proper low-riding performance wagons with massive alloys are even rarer.

That said, I expect it will be polarising – and possibly too shouty for some – but I've got to say, I like it.

I’ve seen it described elsewhere as a bit of a sleeper, but for mine, you’d need painted-on eyes to not see there’s plenty going on with the Touring, especially one finished in the same Frozen Black paint as our test car.

It is at once sleek and swept back, and bulging and aggressive, especially at the flared wheel arches and fat exhausts poking from its diffuser-filled rump.

Inside, it’s mostly business as BMW usual, though with more carbon-fibre elements — our vehicle was equipped with the M Carbon Experience pack — but snug-fitting seats aside, it’s a premium, if performance-focused, place to spend time.

Okay, I promised a car with the practicality of an equivalent SUV, but it’s not quite there. The trade-off is still worth it, I promise, but there are a few areas where the RS6 isn’t as practical as you think it’s going to be, particularly for front occupants.

Yes, it’s a big wide car, with large but supportive seats and plenty of headroom, but the issue for those travelling in the front two seats is the surprisingly limited amount of storage.

Yes, there are two bottle holders in the centre console with a folding tray lid to hide them away, but they aren’t huge. Bigger bottles would have to go in the door bins, but even then they’re a bit height-constrained.

There’s a decent glove box on the passenger side, but even the centre console box is very shallow, with more than half of it taken up by a wireless phone charger.

The touch panel for the climate unit looks impressive but still can’t match having physical dials. It has clicky haptic feedback to your individual presses, and all the functions are permanently accessible instead of hidden in sub-menus, so if you’re going to make climate a touch-based interface, it doesn’t get much better than this.

Where the RS6 shines is in the back seat. Despite those big bucket front seats, I had heaps of room behind my own seating position (at 182cm tall), with lots of headroom and sufficient width in the cabin to spread out.

You sink into the rear seats, which are heavily contoured so riding in the back is a pretty good experience even on the track.

Rear passengers get four adjustable air vents in both the B pillars and in the centre, as well as their own touch panel for the rear climate zone.

USB power outlets are also available, and there are netted pockets on the front of both back seats, with a further two bottle holders in the drop-down armrest.

The centre seat is probably only good for kids, because there’s a very tall raise in the centre required for the driveshaft, eating all the legroom.

The boot is fairly large at 548 litres which is in mid-size SUV territory, although I will admit some performance SUV rivals offer closer to 600L.

Space expands to 1658L with the second row folded flat.

A performance-focused wagon is still a wagon, right? And that means there is oodles of space in the boot, though the seating choices in our test cars made the front seats less comfortable than they could, and should, be.

But first, the boot. The M3 Touring is a 4.8m-long wagon, which pays dividends when it comes to cargo. BMW says you'll find a minimum 500L of storage space, which grows to 1510L with the rear seat folded.

In the back, you’ll find seating for three, with the requisite ISOFIX attachment points, and with enough head and leg room to get comfortable.

But those carbon front seats are an option I wouldn’t be springing for. They arrive carved out of the rock-hard material, though with big holes throughout to reduce their overall weight, and they’re not only challenging to climb in and out of, but they’re awkward and hard to sit behind.

Stick with the regular seats and both rows will be happier.

The BMW M3 Touring lists at $180,100, which isn’t chump change, and positions the wagon body shape a fair way above a regular M3 sedan.

That’s before on-road costs, of course. According to BMW’s website, putting an M3 Touring on the road in NSW will be more like $194,039 — before you start ticking option boxes.

The 'M Carbon Experience' adds $17,500, and reduces overall weight by close to 10kg through carbon bucket seats, and adds more visible carbon and even more possible headroom to fit a helmet

The 'M Carbon ceramic brakes' add another $16,500, and while there are plenty of free paint colours, you can pay up to $7000 for the 'Frozen White' paintwork.

Our test car was finished in 'Frozen Black', a bargain at $5K.

Elsewhere, there is plenty of equipment on a stacked standard features list. 

That includes staggered 19- and 20-inch alloys, BMW’s digital 'Laserlight' headlights, and an automatic boot.

Inside, there’s a 'BMW Live Cockpit' with a 12.3-inch instrument display, a 14.9-inch central screen, a head-up display, wireless device charging, Apple CarPlay and Android Auto and a premium Harman Kardon surround sound stereo.

You also get three-zone climate, leather seats, an 'Active M Differential' and 'Adaptive M Suspension', and seat heating up front.

Oh, and there is lots — lots — of performance, but we’ll come back to that shortly.

The RS6 is still packing eight cylinders in 2023, producing a massive 463kW/850Nm, somehow an increase (+22kW/50Nm) over the previous iteration.

Audi’s signature ‘Quattro’ all-wheel drive system is present alongside a limited-slip differential and four-wheel steering.

Air suspension and performance brakes and exhaust also feature, alongside an aggressive Continental SportContact 7 tyre package.

The 0-100km/h sprint time is now just 3.4 seconds, allowing you to show up even some electric cars, and the RS6 features 48-volt mild hybrid technology with a cylinder-on-demand system which can shut half the block down for more efficient coasting.

The transmission is an eight-speed torque converter unit which is smooth and effortless.

The M3 Touring’s engine might well be one of the best in the business – a hard-charging 3.0-litre twin-turbo-petrol inline six-cylinder engine that produces a sizeable 375kW and 650Nm.

That power is sent to all four wheels via BMW’s 'M xDrive' with Active M Differential, producing a sprint to 100km/h of just 3.6 seconds.

Officially, the RS6 and its eight cylinders drink a combined 11.8L/100km, although even with its fancy hybrid system and cylinder deactivation, my time with the car saw 15.0L/100km. The RS6 has a 72-litre fuel tank and takes only the finest 98RON unleaded fuel.

Officially, you should see a claimed 10.4L/100km on the combined cycle, but as is often the case in cars with engines that tempt you to be aggressive with the accelerator, the reality can be a little different.

We saw more like 16.4L/100km, but in the big bruiser’s defence, we spent a lot of time in city and suburbs, and a lot more time standing on the accelerator.

The M3 Touring is fitted with a 59-litre tank, and will only accept 98RON premium fuel.

Range is close to 570km using the official consumption figure and around 360km using our real-world number.

As you might have guessed from its impressive engine and performance equipment, the RS6 is a certified weapon on road and track.

On the road you can expect a quiet, refined cabin, superbly balanced steering for low and high speeds and a gentle ride quality courtesy of the pricey air set-up.

It’s as noisy or as quiet as you want it to be, with the cylinder deactivation toning things down at low speeds, and the engine roaring to life under heavy acceleration, or when the 'Dynamic' drive mode is selected.

It can at times be alarming how much the RS6 leaps to life, as it feels so cushy in a city, its width and cabin giving the feel of a luxury car rather than a performance one.

Make no mistake, though, the RS6 is properly quick, and when you give it a kick, it’s the roaring, aggressive machine the spec sheet suggests.

The best place for this? The track, of course. The big V8 and the capability of the all-wheel drive system are truly best explored at velocities impossible to legally achieve on the road.

Once you get past the bark and snarl of this wagon’s eight-cylinders at full force, and the lightning-fast shifts of its eight-speed automatic, you’ll have a moment to appreciate the way it simply holds to the tarmac when you tilt it into the corners, providing a balance when loaded up which only air suspension can provide.

The steering is awesome, communicating the texture of the road nicely to the driver, and requiring just the right amount of force to keep the car pointing where it needs to go.

The grip level is astounding with the huge tyres and the four-wheel steer system lets this hefty wagon take corners at a tighter angle than your brain initially allows.

Thankfully, the four-wheel steer system isn’t weird, either. While it can have a strange effect on some cars, in the RS6 it only bends your mind slightly when you tip it into a hairpin. Otherwise it feels pretty normal.

When everything is warmed up, it can let its guard down slightly and allows the driver to eke out a slide at the rear here and there for extra fun-factor

Jeez. What a machine. I guess this is what a quarter of a million dollars buys. A car that can do it all. Take the kids to the school in comfort and tear it up on the track like few other passenger cars on the same day.

There’s a caveat, though. A small one which looks like it will turn into a big one for cars like this in the near future.

I had the opportunity to drive the RS e-tron GT around the same circuit and it was better. Much better.

It was faster, more accurate, more composed. It was so effortless, I didn’t realise exactly how much quicker than the RS6 it was until I drove them back-to-back.

It’s a good sign for the future, but also a reminder a V8 like this isn’t the performance pinnacle it once was.

In a word? Delightful.

Don’t get me wrong, it’s not the easiest car in the world to daily drive. The carbon-fibre seats fitted to ours, for example, made getting in and out a slightly embarrassing challenge, and there’s a surging eagerness to the delivery of power that makes you look a little like you're showing off.

But the adaptive suspension serves up a far more comfortable ride than you might be expecting (more comfortable, in fact, than lesser, cheaper M models), making tootling around town easier and less chiropractic than I was expecting.

But it’s away from the city, with its traffic and red lights, that owning the M3 Touring becomes a delight, from its potent and punchy powertrain to the thrum of its exhaust, and the EV-like immediacy of its power delivery.

This is a driver’s wagon, there’s no doubt about it, with proper seatback-pushing acceleration, direct and confident steering and enough body stiffening and bracing that you really would have no idea you’re driving a wagon when cornering.

Engage its sportiest settings, and disengage its electronic nanny systems, and you can even set to work judging your drifting skills, courtesy of the (as yet untested, honestly) 'M Drift Analyser'.

A family car like few others, then. That you can also take it to Bunnings and throw some sleepers in the back is just a very welcome bonus.

Neither the M3 or M3 Touring have been independently crash tested to date, but it’s worth pointing out the 3 Series and 4 Series received maximum five-star scores from Euro NCAP.

Standard safety kit includes AEB with pedestrian detection, active lane keeping assist, blind spot monitoring, adaptive cruise control and rear cross-traffic alert.

You’ll also find six airbags on board.

Five years and unlimited kilometres is the warranty length, and Audi’s ownership program includes invites to events like the one we were able to experience for the launch of this car. A track-test of the RS6 and the RS e-tron GT.

If you own one, I recommend them, you’ll learn a thing or two about the car and possibly yourself while you’re at it.

Servicing is required once every 12 months or 15,000km, and a service pack covering the first five years or 75,000km can be purchased alongside the car at a cost of $4360.

It works out at $872 per year, which isn't economy car cheap, but with such a complex drivetrain, what did you expect?

The BMW M3 Touring is covered by a five-year, unlimited kilometre warranty, and servicing is "condition based", in that the vehicle will tell you what maintenance is required, and when.

You can prepay your service costs at the time of purchase for all BMW vehicles, covering the first five years of ownership.