Audi Q6 E-Tron vs Genesis GV60

What's the difference?

From a few paces back, the Q6 e-tron is easy to mistake for just another Audi.

After all, Audi, perhaps above all its contemporaries, has established such a consistent look and feel for its entire range.

But this is no regular Audi. The brand tells us the Q6 e-tron is the most significant new vehicle it has launched in a decade.

Underneath its familiar visage, Audi is so excited about the Q6 e-tron because it brings with it a ground-up new-vehicle platform, which brings with it some forward leaps when it comes to technology.

But does being new actually make the Q6 e-tron a good car? We went to its Australian media launch to find out.

If someone came to you and said, “Hey, want to drop $100,000 on this new car? It looks a bit weird, it’s from a brand you’ve probably never heard of, and by the way, it’s fully electric”, I’d understand if you had a hard time coughing up the cash.

And this is essentially the ask with the Genesis GV60. Unlike BMW, Mercedes, or even Lexus, this luxury Korean brand has very little time in-market, and in Australia at least, no rich history to draw upon to lure buyers in.

If the electric era has taught us anything, though, it’s a once-in-a-generation opportunity for new names to get their foot in the door. So, is Genesis putting its best foot forward? Let’s find out.