What's the difference?
Alfa Romeo’s new entry-level model has finally arrived in Australia.
Pitched as a spiritual successor to the MiTo and Giulietta hatchbacks, the Junior is a tiny SUV with plenty of hatchback design cues.
It was originally set to be called the Milano, however members of the Italian government complained, claiming it’s illegal to sell products with an Italian place name that aren’t actually made there.
The Junior is actually built in Tychy, Poland alongside the related Jeep Avenger at a Stellantis production plant.
We’ve driven the Junior a few times now overseas, but now it’s time to see how it holds up on local soil.
First up is the Ibrida, or hybrid. The fully electric version is also on sale but will have to wait for a future review.
We know the story of Mazda’s sudden EV push already, but I’ll recap it quickly.
On one side, soaring fuel prices and helpful incentives combined to lure Aussie buyers into EVs in record numbers. But Mazda doesn’t really have any to sell. On the other side, tightening NVES (New Vehicle Efficiency Standard) regulations punish brands that aren’t using EVs to lower their fleet emissions. But Mazda doesn’t really have any to sell.
The answer lay not in Japan, but in China, where Mazda has been able to capitalise on its relationship with Changan to get new EVs on the road quickly. The first was the 6e sedan, and this is the second arrival, the CX-6e.
And yes, that means that under the skin of this undeniably sexy electric SUV it’s very similar to something from Deepal, but the brand insists it’s still very much a Mazda everywhere else.
And so with this, Mazda rides into the electric SUV fray. But how does it stack up?
The Alfa Romeo Junior is a cute car that’s charming and smile-inducing. It deserves to sell well but ultimately this will come down to whether the Australian public is receptive.
There is plenty of competition out there and if you're wanting something design-led, it's hard to look past this without spending much more money.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
It might be the product of the brand's Chinese partnership, and in fact it might not even be a Mazda under the skin, but it definitely feels more like the Japanese brand than you might be expecting.
Does it feel quite enough like a Mazda? That's going to be up to you. But it certainly looks the part, inside and out.
Note: CarsGuide attended this event as a guest of the manufacturer with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.