When a model range gets as complicated as the Ranger's, so does the pricing strategy. And you can see Ford has had to work hard to squeeze the Tremor into a logical price-point, making it just $50 more than a Wildtrak Bi-Turbo at $69,690.
But crucially, and despite using that vehicle’s four-wheel drive system and suspension, the Tremor weighs in a full $4300 less than the Wildtrak X model (launched about 18 months ago and now, apparently, sold out), indicating that it may be some kind of bargain. Certainly, the high-end suspension alone would suggest that much.
Of course, it’s not that simple and the fact the Tremor is based on the Sport model while the Wildtrak X was, um, Wildtrak-based, tells you a bit more.
The Tremor, therefore, lacks a few creature comforts the Wildtrak X picked up, including things like the ambient lighting, dashboard cupholders, the tray’s roller shutter and the info-screen shrinks from 12 inches to 10. Probably the biggest omission is the Wildtrak’s heated front seats.
Speaking of seats, only the Tremor’s driver’s seat is electrically adjustable (eight-way) and the passenger’s chair remains manually adjusted.
In better news, the Tremor brings dual-zone climate-control, a height and reach-adjustable steering column, three USB ports in the cabin and LED headlights.
Options include a manual roller-shutter cargo cover ($3000), Ford’s flexible roof rack system ($2800), a 'Touring Pack' consisting of a cargo management system, 360-degree camera view system, puddle lamps and zone lighting and the 'Pro-Trailer' back-up system ($1650). All colours except white carry a $700 premium.
It's also interesting to look at a couple of the Tremor's most logical competitors to see where the Ford lands value-wise.
The Toyota HiLux Rogue and the Nissan Navara Pro-4X Warrior are dual cabs with a similar hardcore off-road flavour. And when you look at what they offer, you can see this is a very competitive place in the market.
The Toyota costs $70,760 (or $71,530 if you opt for the - very - mild hybrid version dubbed Rogue 48V) but the Rogue package lacks any electric seat adjustability at all. On the flip side, it does get heated front pews which will be more valuable to some buyers. The Toyota also gets a smaller, 8.0-inch screen versus the Ford's 10-inch unit.
The Navara Warrior lists at $71,265 which is a fraction more up front, but it does feature that locally engineered suspension and protection package. Crucially, that includes a winch-compatible bullbar which, let's face it, is one of the first add-ons many owners shop for.
The Nissan also gets an 8.0-inch info-screen and while it's seats are, like the Toyota's, heated, like the Ford, only the driver's chair is electrically adjusted.
On paper, the Nissan (seven-speed) and Toyota (six-speed) trail the Ford by having fewer transmission ratios, but in reality, it's just not an issue.