Zeekr 7X vs Hyundai Ioniq 9

What's the difference?

The first thing that comes to mind in summing up the Zeekr 7X Performance is value. So much standard equipment for the money, stunning acceleration, top-shelf safety and a solid ownership package. It’s also practical, comfortable and the design inside and out is sleek. This electric SUV has thrown down a hefty gauntlet in challenging its existing opposition and there’s no doubt if you’re in this part of the market you should take a close look.

The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The 7X was developed at the Zeekr Design and Technology centre in Gothenburg, Sweden and arguably its most distinctive design element is the full-width band across the nose with standard LED headlights and DRL strip below. 

They’d be matrix units if we were in China and the black band would house Zeekr’s ‘Stargate’ panel capable of displaying words and digital animations. But ANCAP crash-test requirements put the kybosh on that for Australia and it’s been replaced by the black cover. But there’s still room to play with animations on the lights that remain, including musical accompaniment through internal and external speakers. 

Other than that, the car’s overall shape and proportions have a touch of Porsche Macan about them with a bulging mid-section and racy 21-inch rims filling the wheel arches.

There’s a slim, tail-light bar across the rear, a concealed wiper and an integrated spoiler on the top of the tailgate contributing to a smooth, clean look. No surprise, drag co-efficient is a slippery 0.25.

Inside, the fuss-free theme continues with a multi-layered dash design dominated by the 16-inch central media screen, compact digital instrument display and split-level centre console. And we’ll get to interacting with it all shortly.

Admirable restraint has been exercised in the simple surfacing and choice of trim materials with enough decoration to add visual interest.

I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.

And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.

The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.

Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.

Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.

One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.

Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.

So, before even getting in the car it’s worth talking about this Performance grade’s auto-opening doors.

The physical door handles are still present but inoperative (except in an emergency), so it’s a press of a button on the B-pillar, or a swipe card if you prefer, and open sesame. 

There’s ‘pinch protection’ for the windows on all side doors and impact avoidance which means it will stop short of denting your neighbour at the car park.

After a week of press-button experience I could easily live without this functionality but my significant other loved it. So, personal preference reigns supreme.

At close to 4.8 metres long, a touch over 1.9m wide and around 1.7m tall (with a 2900mm wheelbase) the 7X is a ‘large’ medium SUV and the interior reflects its generous external dimensions. 

There’s plenty of breathing space and a bright open feel thanks in part to the standard panoramic glass roof with power-sliding shade.

In the front, in terms of practicality, there’s a large, deep bin between the seats with a lid that opens from the left and right, another section with two swing-out cupholders and a roll-top lid, plus a big area in the lower console plus generous door bins. And there are handy flip-top boxes in the door armrests.

Worth noting on our test example, opening and closing the sliding cover over the cupholder section generated a groaning noise like oversize nails scraping down a blackboard, which didn’t exactly fit the premium vibe.

The glove box is opened with a button on the dash, which feels overly complicated. But then, in terms of power and connectivity there are twin 50W device charging bays and two USB-C sockets in the lower console.

In a big win for parents loading small kids into car seats, the rear doors open to 90 degrees. Then for storage, you’ve got map pockets on the front seat backs, decent door bins, two cup or bottle holders and a lidded box in the pull-down centre armrest, a small oddments tray at the back of the centre console and a pair of drawers under the seat.

And in the back, in terms of space, sitting behind the driver’s seat set for my 183cm position, I’ve got ample headroom, legroom and more than enough foot room. 

There are power window shades, individual ventilation outlets in the B-pillars to manage the climate control for the rear section as well as one USB-A and a USB-C socket in the armrest box.

And then, there’s the Occupant Monitoring System, a camera view of the rear seat which instantly does away with the awkward 180-degree parental head turn from the front seats. A small camera in the B-pillar is activated by a dash-mounted button for a wide-angle, picture-in-picture video image on the main media screen. 

And don’t worry, if you’re in the back and don’t appreciate the attention, a simple sliding cover over the lens can block the shot. 

With the 60/40 split-folding rear seat upright the 7X boasts 539 litres (VDA) of boot space, which is pretty handy, and that number expands to a hefty 1978L with the back seat down. 

There’s a load-through hatch, tie-down anchors, multiple bag hooks, specific lighting, a 12-volt socket and two storage compartments under the floor. The height of the power tailgate is adjustable but there’s no hands-free function.

Braked trailer towing capacity is 2.0 tonnes (750kg unbraked) and it’s worth noting vehicle-to-load functionality (using a specific discharge cable in the main charge port) is onboard.

But there’s no spare tyre of any description, with a repair/inflator kit your only option, which in this market isn’t good enough.

It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.

So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.

The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.

Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.

So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.

How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.

There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.

As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.

Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.

Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.

There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.

There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.

The Zeekr 7X Performance is powered by dual electric motors, asynchronous magnet on the front axle and permanent magnet at the rear. Combined power is 475kW with peak torque at a grunty 710Nm.

That amount of muscle is up there at the top of the category with the likes of the MG IM6 Performance (572kW/802Nm), Tesla Model Y Performance (461kW/741Nm) and even the track-ready Hyundai Ioniq 5 N (448kW/740Nm).

There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.

Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.

The 7X boasts an 800V electrical architecture which means it has 420kW charging capability and even though the max public charging output currently available here is 350kW, at that level you can expect the 100kW NMC battery to charge from 10 to 80 per cent in around 13 minutes. AC charging is a handy 22kW for 10-100 per cent charging in four hours.

Claimed (WLTP) range is 543km and on test we saw average energy use of 18.8kWh/100km, which is in the middle of Zeekr’s claim of 17.7-19.9kWh/100km for the combined (urban/extra-urban) cycle and more than acceptable for an EV of this size and weight.

The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.

Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.

Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.

Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.

So, even at around 2.5 tonnes, with all that power and torque under your right foot, the 7X Performance can rocket from 0-100km/h in a supercar-like 3.8 seconds. It is properly quick.

Suspension is by double wishbones at the front and a five-link set-up at the rear and the hefty body is well-controlled in the main, although you can feel modest lateral movement on quick changes of direction. 

The ‘Continuous Control’ air suspension has three settings - Comfort / Standard / Sport - with a distinct difference between them.

In Comfort, small bumps and ruts still make their presence felt, but overall ride compliance is impressive. Hot tip is to avoid the Sport mode unless you’re determined to press on through your favourite set of corners, or (implausibly) line up for a track day.

The 7X rides on Zeekr’s ‘SEA’ (Sustainable Experience Architecture) platform which features an integrated alloy diecast rear section which seemingly makes a ‘solid’ contribution to overall refinement and noise reduction.

Speaking of which, wind noise is close to imperceptible even at freeway speeds, helped in no small part by the car’s slippery drag coefficient.

The accurate speed-sensitive steering delivers good road feel, which isn’t always the case with larger EVs, and the big 21-inch (265/40) Continental EcoContact 7 tyres are pleasingly quiet while gripping with reassuring determination.

Braking is by ventilated discs all around with chunky four-piston calipers up front. There are two levels of regenerative braking and a ‘single-pedal’ setting, although the latter is best treated as a third regen level because it seems reluctant to bring the car to a full stop quickly enough, even in slow-moving traffic.

Important to mention crash-avoidance safety aids like lane-keeping assist and driver fatigue monitoring don’t intrude unduly. There are subtle occasional vibrations through the steering wheel and only when necessary. 

You’ve also got a 360-degree overhead view and a good quality reversing camera, both of which are super-handy when manoeuvring. Or if you want some real assistance ‘Automatic Park Assist’ will help you slot the car into the space you’re aiming for, as well.

Ergonomically speaking, while there’s a physical control for audio volume something like exterior mirror adjustment for example is via the combination of a screen slider and a steering wheel control which is fussy. That said, progression through screens and functions for media and car settings is logical and quick thanks in part to a grunty Qualcomm Snapdragon chip platform.

Under the heading of miscellaneous observations, an 11.6m turning circle is useful for a car of this size, the mega audio system cranks (with the driver’s headrest speaker a highlight) and the adaptive cruise works well, picking up acceleration rapidly when pulling out to overtake a slower-moving car in front.

It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.

But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.

I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.

Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.

The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.

Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.

But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.

The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.

Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.

The 7X Performance is covered by Zeekr’s five-year/unlimited km warranty, with eight-year/160,000km cover for the drive battery, neither of which are exceptional for the category. But there’s also five-year corrosion and paintwork warranty cover, with roadside assist included for the same period.

Recommended maintenance interval is two years/40,000km with optional health checks in between. Stick to the basic schedule and you’re looking at $1755 over the first five years.

Go for the complimentary first year service plus two other optional health checks and the figure is $2385, or an average of $477 per workshop visit over the same five years. Far from over the top for an EV in this part of the market.

The Zeekr dealer footprint currently takes in multiple sites in Brisbane, Melbourne and Sydney with additional locations in Canberra and Perth as well as The Sunshine Coast and Geelong, for a total of 14.

Some are currently ‘pop-ups’ with the intention to transition them to permanent status, with all dealers able to facilitate servicing (on site or at a separate location).

Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.

Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.