Volvo C40 vs Mazda CX-70

What's the difference?

Throughout its history Volvo has been known for a lot of things. Being a safety leader, dorky but endearing station wagons, ‘bloody Volvo drivers’, and more recently, a trailblazer in minimalist premium design.

The C40 is the first step in a next chapter for Volvo, with the brand wanting to be known next for its leadership in the electric space. For the first time for Volvo, it’s a fully electric offering

But in a world of Teslas, Polestars, and Mercedes Benz EQs, where does the C40 sit, and is it worth considering in an increasingly congested premium small SUV space?

We went to its Australian launch to find out.

Mazda calls the new CX-70 its "flagship" five-seat SUV, which also makes it yet another flag-bearer for the brands relentless push up market as part of its 'Mazda Premium' strategy.

It might have a different badge, but it's really a five-seat version of the brand's biggest and most expensive offering, the seven-seat CX-90.

And, for reasons that will become clear in a moment, it's something of a bargain, at least in the context of Mazda's plush large SUV range.

How so, you ask? Read on.