Toyota BZ4X vs Subaru Solterra

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

Car companies don’t normally overhaul a vehicle so rapidly and comprehensively. But the updated Subaru Solterra EV is an exception. It had to be done and this isn’t just an update, it’s an act of survival for Subaru… and Toyota.

You knew the Solterra’s identical twin is the Toyota bZ4X, right? Together Subaru and Toyota developed an electric SUV. Subaru’s is the Solterra, Toyota’s is the bZ4X - same car, different styling, mostly.

The problem was the vehicle couldn’t compete with rivals like the Zeekr 7X and Tesla Model Y on price, driving range, power or charging speed.

Subaru and Toyota knew this had to be fixed ASAP. And so we now have the new Solterra. But is this revised version good enough? Read on to find out.