Toyota BZ4X vs BMW IX3

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

There are a lot of big numbers surrounding the BMW iX3, the German brand’s new-from-the-ground-up EV that acts as the flagbearer for its future-facing Neue Klasse (or New Class) architecture, designed to distil all the ingredients that make a BMW a BMW, and then electrify for them for the post-ICE (internal combustion engine) era.

But the one that really stood out? 805. That’s how many kilometres of driving range the iX3 will deliver, though admittedly in its most efficient and least exciting driving modes. That is bonkers, right?

It’s worth pointing out the first BMW i3, which only launched a decade-or-so ago, delivered more like 150km on what would have been the WLTP cycle, if it had existed then. Talk about leaps and bounds.

A good start for the newest BMW EV, then. But what else does the iX3 have to offer?