What's the difference?
It’s finally happened: Rolls-Royce has become so divorced from the everyday world of common folk that it's no longer even sharing the previously agreed meanings of words. Rolls has its own meanings, possibly its own language, which must be spoken with a plum on the tongue.
They’ve been heading here for a while. For example, at Rolls, “affordable” means the car we're driving today, the Rolls-Royce Ghost Series II, which is yours for just $680,000 (an indicative price, bumping to $800K for the Black Badge). And “iconic British marque” means, obviously, “BMW bought us in 2003, so there might be some German bits”.
It turns out that “driver-focused” means something different at Rolls-Royce, too. Thanks to a smattering of chassis innovations, Rolls says this updated 2025 Ghost is “the most driver-focused V12 Rolls-Royce ever”. Which is “a side of Ghost’s character that our clients increasingly and enthusiastically embrace”.
Don’t fall for it. The Ghost’s extra focus is not actually very focusy, and its additional dynamism is really only more dynamic in the way that a bed that could corner at all would be more dynamic than a normal bed. None of that matters.
The reason it doesn’t matter is because the Ghost Series II is wonderful. Indeed, it is very nearly perfect. Which is a word that even Rolls won’t quibble over.
The Mercedes-Benz EQS is a car faced with multiple momentous responsibilities.
Not only is it the latest purely electric offering from Mercedes-Benz, but it also has to represent the future of the historic S-Class limousine, and in the AMG-spiced 53 trim we’re reviewing, it has to represent the future of the brand’s driving experience, too.
So can this oddly-shaped EV really take it all on and succeed? Read on to find out.
In a disruptive era when the coachbuilder has pivoted to SUVs like the Cullinan, a sort of London black cab that’s been dipped in opulence, and succeeds despite itself, and the brand’s grand, million-dollar EV, the Spectre, the Ghost is a safe and familiar space.
A beautiful, long, broad, immaculate land boat. It’s a space Rolls inhabits with relish.
The Ghost Series II feels nothing like a track-day option when you’re behind the wheel. But it might do if you were stepping out of a Phantom. Or a Cullinan. Or a Wraith. Especially if you’re stepping out of the back doors.
It’s the perfect driver’s car. As long as all your other cars are also Rolls-Royces.
It’s unquestionably fast, certainly luxurious, but I’ll be honest, I don’t think the EQS is going to be for everyone. The styling will be challenging for some and the glittery interior tech offering might be a bit much, even for the more rusted-on Benz traditionalists.
Then again, shouldn't an electrified flagship be all about challenging the status quo, trying new ideas, and bringing new fans to the brand? If anything, I think that might be what the EQS does best.