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Rolls-Royce says its out-going Ghost is the most successful model in the company’s 116-year history.
Not bad, when you consider the first ‘Goodwood’ Ghost has ‘only’ been around since 2009. And although the factory isn’t quoting specific numbers, that all-time best-seller claim means it’s surpassed the more than 30,000 Silver Shadows produced from 1965 all the way through to 1980.
Unlike the brand’s Phantom flagship, the Ghost is designed for owners who want to drive, as well as be driven. The aim is a less conspicuous, more engaging experience, and according to Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, development of this new generation Ghost involved a lot of listening.
He says a team of “Luxury Intelligence Specialists” connected with Ghost owners around the globe to gain a clearer understanding of their likes and dislikes. And the result is this car.
While its predecessor’s engineering DNA included more than a few strands of BMW 7 Series (BMW owns Rolls-Royce), this all-new car stands alone on an all-RR alloy platform also underpinning the Cullinan SUV and Phantom flagship.
The factory claims the only parts carried over from the prior model are the ’Spirit of Ecstasy’ ornament on the nose, and the umbrellas slipped into the doors (the holders for them are heated, by the way).
We were offered the opportunity to slip behind the wheel for a day, and the experience was a revelation.
If you have even a passing interest in the Tesla Model S, you'll have seen the endless internet videos where someone has lined up a Ferrari, Lamborghini, or another fast exotic car you could name, to race against it.
There's a long build-up, usually involving men who can't operate a baseball cap, a drag strip and idiotic words in the headline like "destroys" or "rips", or whatever. There's usually a bunch of honking bros with bad haircuts watching on, already planning their next viral video where they set a perfectly good mobile phone on fire.
It's facile and idiotic and doesn't give you any real clue as to the depth of whatever supercar it has "humiliated" or, just as importantly, the depth of the Model S and its spectacular engineering.
So, I won't be spending the next thousand words building up to the conclusion that the Model S P100D with Ludicrous Mode is up there with the world's fastest production cars from 0-100km/h, because I'll tell you now that it is, and it does it in a claimed 2.7 seconds.
Now that's out of the way, there's quite a bit more to the Model S than a "broken" Nissan GT-R owner weeping into their bento box.
You might see it as an obscene indulgence or a piece of engineering excellence, but there’s no denying the new Rolls-Royce Ghost is exceptional. Incredibly refined and capable, it’s arguably the most impressive ‘entry-level’ car in the world.
I spoke to a friend who bought a Model S before one had even hit the ground here in Australia. He chuckled when I told him how much this car cost but then said something I'd already suspected. "My mates who own a P100D would never drop that kind of money on a normal car. Buying a Tesla is like buying shares in the company, you're buying into the future."
And that's kind of the point. A $300,000 Audi RS7 (fully-loaded, obviously) is a bit slower in a straight line, looks just as good, is extremely well-built and emits noises that make people like me go as weak at the knees (just as the Model S' acceleration does). And would probably win a 10 lap race with the Tesla around Mount Panorama.
The Tesla is the future of cars. It may still be decades before the internal combustion engine is gone, but Tesla buyers are getting the jump, and today the Model S is the best car in which to make that leap.
Rolls-Royce adopted what it calls a ‘post-opulent’ philosophy in development of the new Ghost’s design. Specifically, restraint, “rejecting superficial expressions of wealth.”
That’s because, as a rule, Ghost customers aren’t Phantom customers. They don’t want to make that big a statement, and prefer to drive the car as much as they might be chauffeured in it.
This Ghost is longer (+89mm) and wider (+30mm) than the outgoing model, yet it’s a superbly balanced shape, with minimalism the guiding design principle.
That said, the iconic ‘Pantheon Grille’ is bigger, and now downlit by 20 LEDs under the top of the radiator, with its individual slats polished even more carefully to subtly reflect the light.
The car’s broad surfaces are tightly wrapped and deceptively simple. For example, the rear guards, C-pillars and roof are fabricated as one panel, which makes sense of the absence of shutlines around the rear of the car (except for the boot outline, of course).
Rolls-Royce refers to the Ghost’s cabin as an ‘interior suite’ consisting of no less than 338 individual panels. But despite that number, the feeling inside is simple and serene.
In fact, Rolls says its acoustic engineers are experts in serenity. Sounds like Darryl Kerrigan needs a Ghost for the family road trip to Bonnie Doon.
A few details stand out. The open pore wood trim is a welcome, tactile change from highly finished veneers that often do their best to look like plastic.
The proper metal chromed trim elements around the cabin confidently say quality and solidity, and the steering wheel, as well as the buttons around the multimedia controllers are subtle throwbacks.
The wheel has a circular central pad, with ancillary buttons around its lower perimeter, which echoes the style of the 1920s and ‘30s. You half expect an ignition advance/retard lever to sprout from its centre.
And the buttons around the media controllers use a combination of shape, colour and typeface to conjure up thoughts of the same era. They could be made of Bakelite.
For those that way inclined, the signature ‘Starlight Headliner’, using untold LEDS to create a glittering night sky in the roof, now incorporates a shooting star effect. You can even option up the constellation of your choice.
The Model S is definitely the looker of the three Tesla models on sale (the Model 3 might be some way from release, but you can reserve one and it's... weird-looking). With a slinky, Jaguar XF/Audi A7 roofline and low-slung stance, it looks the business. Like the X, the detailing of the car's surfacing and panel gaps aren't where other $200,000+ cars are, but it has improved a lot over the last couple of years.
The cabin has improved even more than the exterior.
The styling is quite sparse, really. Teslas look like computer renders in real life, especially in white, with little in the way of jewellery or detailed design elements. And that's probably the idea. It's a cleaner design than when first launched, with a simpler, flatter snout that brings out the headlights better.
The cabin has improved even more than the exterior. It's still the same minimalist design, but it fits together much more tightly than it used to. The 17.0-inch portrait screen is still there in its central but skewed-to-the-driver position and is now up to version 8. It's an impressive interface, covering off the vast majority of functions in the car, and is mostly easy to use. The responsiveness is key to its usability. If it was underpowered, you'd quickly start demanding real buttons.
The new Rolls-Royce Ghost is over 5.5m long, more than 2.1m wide, and close to 1.6m tall. And within that substantial footprint sits a 3295mm wheelbase, so no surprise utility and practicality are exceptional.
First, there’s getting in. The ‘coach’ or ‘clamshell’ doors will be familiar to current Ghost owners, but their “effortless” operation is new, a gentle pull on the door handle bringing welcome electronic assistance.
Once inside the rear of the car, as on the previous model, the press of a C-pillar-mounted button will close the door.
But up front, easing onto the generous driver’s seat is a breeze thanks to the Ghost’s sheer scale and a large door aperture.
There’s plenty of space for people and things in a thoroughly considered layout. A large glove box, big centre storage box (containing every connectivity option known to humankind) a lined slot for your phone and twin cupholders under a sliding timber cover. The door pockets are generous, with a sculpted section for bottles.
Then the rear. Obviously designed for two, the back seat will seat three. The sumptuous full-leather seats are multi-way electronically-adjustable, and NBA players (almost certainly prospective owners) will be happy with the leg, head and shoulder room provided.
Need even more room in the back? Step this way to the ‘Extended’ long-wheelbase version of the Ghost, measuring 5716mm long (+170mm), with a 3465mm wheelbase (+170mm), and stepping up in price to $740,000 (+$112,000). That’s $659 per additional millimetre, but who’s counting?
But back to the rear of the standard wheelbase car. Fold the large centre armrest down and twin cupholders pop out the front. Then, a wood-trimmed lid on the top flips forward to reveal a rotary multimedia controller.
Behind that, a beautifully trimmed storage box offers generous space and 12V power, and behind door number three (a pull-down leather panel in the back of the armrest aperture) is a small fridge. What else?
The rear of the front centre console houses individual climate-control outlets as well as USB and HDMI sockets.
Touch a discreet chrome button and small desks (RR calls them picnic tables) fold down from the front seat backs, faced in the same open pore wood as the dash, console, steering wheel, and door trims, and finished off with flawless chrome.
The entire interior benefits from a ‘Micro-Environment Purification System’ (MEPS), and rather than bore you with the details, let’s just say it’s exceptionally efficient.
Boot volume is a solid 500 litres, with an electrically-assisted lid and plush carpet lining. Of course, the air suspension system can lower the car to make loading heavy or awkward objects that little bit easier.
The Model S is a rare car in this class in that it has an almost completely flat floor, meaning rear seat passengers don't have to negotiate a transmission tunnel. The two motors run physically independently of each other so there's no crankshaft to get in the way.
The floor is thicker than a normal car, it's like a big skateboard underneath. That means your knees are up higher, which might cause numb bum on a long trip. The rear seats are comfortable enough, but middle seat occupants might feel like the outboard passengers are falling into them.
With all that torque, when you do load it up, the extra kilos barely make a dent on the performance.
The view out isn't too bad given the rising window line, and if you've got the big two piece sunroof (without cover, irritatingly... ), it's quite airy out back. And hot (with the sunroof), but you do get rear air-con vents.
The boot is an eminently sensible 744 litres with the seats up and 1795 with the seats down, although the floor doesn't fold flat. While it's a big boot, it's relatively shallow so your suitcases go in on their sides. Up in the front boot (or froot) there's another 150 litres, so you can pack a lot in to the Model S. And with all that torque, when you do load it up, the extra kilos barely make a dent on the performance.
Good value is open to broad interpretation in this rarefied part of the new car market. On the surface, value could relate to standard equipment; the features that make life with a car safer, more comfortable, and efficient.
It might also have you lining up the competitors, to determine how much sheet metal, rubber and glass you’re getting for your money. Maybe a Mercedes-Maybach S-Class, or Bentley Flying Spur?
But peel away those layers and you’re getting closer to the heart of the Rolls-Royce value equation.
A Rolls-Royce is a statement of wealth, confirmation of status, and indicator of success. And that will be enough for some. But it also delivers value to those who appreciate the last few percentage points of creativity and effort that deliver exceptional results.
Sounds like a bit of a gush. But once you dip into the background of this car’s development and experience it first-hand, it’s hard not to.
We could produce a separate story on the Ghost’s standard features, but here’s the highlights reel. Included are: LED and laser headlights, 21-inch twin-spoke (part-polished) alloy wheels, electrically-adjustable, ventilated and massaging seats (front and rear), an 18-speaker audio system, electrically-assisted ‘Effortless Doors’, a head-up display, full leather trim (it’s everywhere), multiple digital screens, active cruise control, adaptive air suspension, and there’s lots more.
But let’s pick a few of those out for closer inspection. The audio system is designed and produced in house, featuring a 1300W amp and 18-channels (one for each RR built speaker).
In fact, there’s a team dedicated to audio performance, and it’s made the entire car an acoustic instrument, calibrating resonance through its structure to optimise clarity. Not the work of five minutes, requiring complex collaboration with the design and engineering teams, not to mention the bean counters.
And yes, there’s leather everywhere, but it’s of the highest quality, analysed to (literally) a granular level to ensure it makes the cut for use in this car. Even the stitching is set to a particular (longer than typical) length to minimise visual noise.
How about RR personnel travelling the globe to measure rain drops to make sure the roof rain channels perform as well as they can (true story). Or the 850 LED ‘stars’ in the dash fascia, backed by a 2.0mm thick ‘light guide’ with 90,000 laser-etched dots to disperse light evenly, yet add a twinkle.
You get the idea. And as much as they say, ‘If you have to ask the price, you can’t afford it’, the cost-of-entry for a 2021 Ghost, before any options or on-road costs, is $628,000.
Depending on your perspective, a stupendous sum that will buy 42.7 entry-level Kia Picantos, a car every bit as capable of transporting you from A to B as the Ghost. Or alternately, brilliant value, in that it buys the ultimate attention to detail applied to this car’s design, development and execution. You be the judge, but for what it’s worth, I’m in the latter camp.
Tesla is basically a technology company - well, a battery company - that makes cars, so the features and options reflect that. It's a gadget-laden five-door hatch powered exclusively by electricity and seemingly full of things that will drain the batteries quickly.
If you view the car's price purely through its standard features list and the cost of options, you're missing the point. If it had a 3.0-litre turbo six, there's no way you'd pay this kind of money for the Model S. But it doesn't have that, it has a bleeding edge battery pack and propulsion system.
The Model S can be had for as little as $118,652 for the 60 offering 400km range, rear-wheel drive, and 5.8s 0-100km/h (but move quickly, Tesla has just axed this model), or as much as this P100D which starts at $250,582.
Standard are a seven-speaker stereo, leather-like trim, 19-inch alloys, reversing camera, 17.0-inch touchscreen, keyless entry and start, forward collision warning, digital dashboard, electric front seats, sat nav, auto LED headlights, auto wipers, internet connectivity via included SIM card, power mirrors and windows and air suspension.
Our P100D came with 21-inch grey 'Turbine' wheels ($6800), panoramic roof ($2300) multi-coat pearl paint (white, $2300) and carbon-fibre interior trim bits for $1500, as well as a carbon lip spoiler for another $1500.
We also had the 11-speaker audio upgrade (with neodymium magnets, don't you know) for $3800 and the 'Subzero Weather Package' (seat heaters, heated steering wheel, wiper blade defrosters and washer nozzle heaters) and on-board high-power charger (speeds up charging with the 'Tesla Wall Connector', $2300).
There was also 'Enhanced Autopilot' ($7600) and 'Full Self-Driving Capability' ($4600). The former is meant for highway running, and comes with four cameras (up from one) and 12 ultrasonic sensors around the car, as well as upgraded processing power to run it all.
The full self-driving is meant for around town. The idea is you punch in a destination, or speak to the computer or passive-aggressively stay silent, which triggers the car to check your calendar and take you to the address in the appointment. Part of the extra cost of that is yet more cameras (up to eight), more sensors, and more number-crunching power.
A 'Premium Upgrades' package adds the overkill of a 'Bioweapon Defense (sic) Mode' that knocks out 99.97 per cent of exhaust particulates and other contaminants.
We would love to tell you how all that worked, but being Tesla 'Hardware 2', it's not ready yet. While these features are being fleet-tested by 1000 cars in the US, your car will run it all in "shadow mode" for data and behaviour validation. One day you'll go to your car and a software update will be ready to download and install the functionality.
Unusually, you can retrofit both of these features for about $1500 more (each) than if you order them up-front. That's very cool and Tesla is probably the only car company in the world that will let you do it.
The 17.0-inch screen's software is regularly updated, like a mobile phone's. Also like a mobile is the sometimes less successful update, in this case the slightly bewildering and difficult-to-use music interface that is very keen for you to make a selection with voice commands, but not ones that go through your phone.
A 'Premium Upgrades' package adds the overkill of a 'Bioweapon Defense (sic) Mode' that knocks out 99.97 per cent of exhaust particulates and other contaminants, using two activated carbon air filters for other nasties like NO2 and hydrocarbon exhaust fumes.
LED turning lights and fog lights, real leather on the armrests, steering wheel and lower dashboard (if you also have leather seating), nappa leather and Alcantara on the dashboard, soft LED interior lighting, power tailgate and backlit door handles for $5300. Thankfully, the silly self-opening front doors in the Model X's pack aren't in this little lot.
Grand total? $297,792. On the road in, say, NSW... $313,013. Youch.
The new Ghost is powered by an all-alloy, direct-injection, 6.75-litre, twin-turbo V12 (also used in the Cullinan SUV) producing 420kW (563hp) at 5000rpm, and 850Nm at 1600rpm.
The ‘six-and-three-quarter-litre’ V12 has a distant link to BMW’s ‘N74’ engine, but Rolls-Royce is at pains to point out this unit stands on its own two feet, and that every piece of it bears a RR part number.
It runs a Ghost-specific engine map, and permanently drives all four wheels through a GPS-guided eight-speed automatic transmission.
That’s right, the GPS link will pre-select the most appropriate gear for upcoming bends and terrain with the aim of producing “a sense of one endless gear.” More on that later.
The P100D ships with two electric motors fed by a huge battery pack which triples as the bulk of the chassis and a super-strong crash structure. It's also shared with the Model X SUV.
Combined power output is 568kW with more of it out the back rather than up front. Torque is quoted at 1000Nm, but it's likely more than that. Claimed 0-100km/h time is a mildly unbelievable 2.7 seconds, with a further two-tenths to be shaved off when you press and hold Ludicrous Mode and accept a warning that you'll wear the car out faster if you use it.
With 'Ludicrous Mode' comes not just software but a higher capacity fuse that allows more power to be drawn from the batteries for longer to provide the searing acceleration.
Rolls is currently quoting European Regulation (NEDC) fuel consumption numbers for the new Ghost, which for the combined (urban/extra-urban) cycle is 15.0L/100km, the big V12 emitting 343g/km of CO2 in the process.
On the launch drive, covering around 100km of urban pottering, B-road cornering, and freeway cruising, we saw a dash-indicated figure of 18.4L/100km.
Premium 95 RON unleaded fuel is recommended, but if circumstances (presumably in the back-of-beyond) demand it, standard 91 unleaded is usable.
Whichever you choose, you’ll need no less than 82 litres of it to fill the tank, at our average fuel use, enough for a theoretical range of 445km.
Zippo. Obviously with the new rules for Tesla Superchargers, it's not as cheap to own and run a Tesla as it was before (from January 2017, all new orders don't get free juice after the first 400kWh), but if you charge it at home (and can get away with it), it'll probably be cheaper than using Tesla's chargers. If you look, there's a company offering $1 per day charging for electric cars.
If I'd charged the car to 100 percent rather than the 80 percent recommended by Tesla for most charges (past that mark, the charge rate drops and the software has to slow to a trickle, doling out the electrons to the different cells), I would have managed just over 400km on the charge.
So, if this Rolls is designed to be driven, what’s it like behind the wheel? Well for a start, it’s plush. As in, the front seats are big and comfortable, but surprisingly supportive and endlessly adjustable.
The digital instrument cluster tips its hat to classic RR dials, and despite thick pillars (especially the bulky B-pillars) vision all around is good.
And if you’re thinking 2553kg is a lot of Ghost to get moving, you’re right. But there’s nothing like applying 420kW/850Nm of twin-turbo V12 muscle to the task.
Peak torque is available from just 1600rpm (600rpm above idle) and Rolls-Royce claims 0-100km/h in 4.8sec. Plant the right foot and this car will calmly have you at throw-away-the-key speeds in the blink of an eye, the eight-speed auto shifting imperceptibly all the way. And even at full throttle, engine noise is relatively subtle.
But aside from that prodigious thrust, the next eye-opener is unbelievable ride quality. Rolls calls it ‘Magic Carpet Ride’, and it’s no exaggeration.
The bumpy road surface disappearing under the front wheels just doesn’t compute with the unruffled, perfectly smooth progress you’re experiencing. It is unbelievable.
I’ve only had that sensation once before, behind the wheel of a Bentley Mulsanne, but this was possibly even more surreal.
Rolls-Royce’s ‘Planar’ suspension system refers to, “a geometric plane which is completely flat and level”, and it works.
The set-up is double wishbones at the front (incorporating a unique to RR upper wishbone damper) and a five-link arrangement at the rear. But it’s the air suspension and active damping that create the magic Rolls calls “flight on land.”
A ‘Flagbearer’ stereo camera system in the windscreen reads the road ahead to proactively adjust the suspension up to 100km/h. It’s name recalls the early days of ‘motoring’ where a person waving a red flag walked in front of cars to warn unwary pedestrians. This slightly more sophisticated approach is just as arresting.
This time around the Ghost is all-wheel drive (rather than RWD) and it puts its power down brilliantly well. We dared to push it fairly aggressively on a twisting B-road section and all four fat Pirelli P Zero tyres (255/40 x 21) kept things on track without so much as a squeal.
A 50/50 weight distribution and the stiffness of the car’s aluminium space-frame architecture help keep it balanced, planted and under control. But on the flip side, steering feel is almost completely MIA. Numb and overly light, it’s the missing link in the Ghost’s otherwise impressive dynamic performance.
Drop into a freeway cruise and you become aware of the impossibly low noise level. But it’s not as quiet as it could be. Rolls says it’s able to achieve near silence, but adds that becomes disorienting, so it introduced an ambient “whisper”... “a single, subtle note.”
To achieve this level of calm the bulkhead and floor have been double-skinned, interior components are tuned to a specific resonance frequency, and there’s 100kg worth of acoustic damping materials within nearly half the architecture of the car, in the doors, roof, double-glazed windows, even inside the tyres.
The four-wheel steering system helps with agility on the highway (where the front and rear axles steer in unison), but comes into its own at parking speeds (where they counter-steer), because even with numerous cameras and sensors, parking this 5.5m long, 2.5-tonne machine is quite an undertaking. Turning circle is still 13.0m, though, so beware. If all else fails, the car will park itself, anyway.
Beefy ventilated disc brakes front and rear wash off speed progressively and without a hint of drama.
Other highlights? The multimedia system is the only thing openly borrowed from BMW, but that’s not a problem because the interface is great. And that 1300W, 18-speaker 18-channel audio system absolutely cranks!
The first time I drove a Model S, I enjoyed the acceleration and the silence of the electric motor (this was back in the Dark Ages when even the P90 only had one motor). And that has remained, with the air suspension providing a firm but comfortable ride despite the P100D's 21-inch rims and very low profile tyres. Electric motoring in any electric car is addictive.
Much progress has been made (yes, I'm getting to the acceleration, stay with me) in the way it drives. The earlier cars felt too computer gamey, with little feel through the wheel or the seat of your pants. The steering is better, especially in Sport mode, but not a lot gets through the air suspension, so it takes a while to build confidence in the chassis.
One passenger became quite emotional, almost crying. And not just because they were stuck in a car with me.
On the freeway (look, you can read ahead if you must) it's amazingly quiet, with just a bit of a rustling around the mirrors. Well, of course it's quiet, it's electric. For chassis and NVH (noise, vibration and harshness) squashers, not having the marvellous engine noise means much harder work to dull the other noises you just don't hear when there's an internal combustion engine.
And there's the acceleration. As the driver, you obviously know it's quick. Mash the throttle and the response is instant, the horizon closing in on you like you're attached by a very stretched and immensely strong bungee strap that's just been released. The way cars disappear in your rear vision mirror is hilarious.
It's more fun as a passenger, though. The Model X elicited whooping and laughing, but the P100D's extra 0.6s-worth of acceleration over the P90D, delivered with a truckload more G-force, equals silence. One woman said she was glad I'd caught her before dinner rather than after, before bursting forth with a range of expletives. One passenger became quite emotional, almost crying. And not just because they were stuck in a car with me.
Rolls-Royce doesn’t submit its cars for independent safety assessment, so no ANCAP rating for the new Ghost, unless, of course, the local testing authority chooses to purchase one. Enough said...
The previous Ghost was limited by its ageing 7 Series platform when it came to the latest active safety tech, But this version, sitting on a bespoke RR chassis, brings the entry-point Roller up to speed.
Included are AEB, incorporating ‘Vision Assist’ (day and night wildlife and pedestrian detection), active cruise control (with semi-autonomous driving mode), cross-traffic warning, lane-departure and lane-change warning, as well as an ‘Alertness Assistant.’
There’s also a four-camera system with panoramic and helicopter view, as well as a self-park function, and a hi-res head-up display
If all that’s not enough to avoid an impact, passive safety includes eight airbags (front, front side, full-length curtain, and front knee).
There are also top tethers and ISOFIX anchors on the two outer rear seat positions for safely securing child restraints for kids fortunate enough to be travelling in this kind of style.
The Model S comes with six airbags, ABS, stability and traction controls, three ISOFIX points, rollover sensors, emergency power disconnect. Additionally, when the software arrives, you'll have full AEB (ours was limited), self-driving and an ultra-clever active cruise that'll change lanes and overtake if the car you're following falls below your set speed.
The Model S scored five ANCAP stars, the maximum available, in April 2015 via the sharing arrangement with EuroNCAP.
Rolls-Royce covers its Australian range with a four year/unlimited km warranty, but that's just the tip of the ownership iceberg.
The mysterious ‘Whispers’ owners portal, a “world beyond”, is claimed to offer the opportunity, “to gain access to the inaccessible, to discover rare finds, to connect with like-minds.”
Plug your car’s VIN into the app and you’ll be on the receiving end of curated content, event invitations, news and offers, as well as access to your own ‘Rolls-Royce garage’, plus a 24/7 concierge. All complimentary.
What’s more, service is recommended every 12 months/15,000km, and it’s free-of-charge for the duration of the warranty.
Tesla offers a four-year/80,000km warranty with a parallel eight year/unlimited kilometre warranty for the battery and drive units. Roadside assist applies for the four year warranty period.
Tesla offers two maintenance plans, three and four years in length. The three year plan costs $2100 and the four year $3175. Paying for the services individually over the same period will cost $2300 and $3425 respectively. That includes a wheel alignment (if needed), but it isn't particularly cheap when compared with 'normal' luxury cars.
Your first 400kW/h of recharging is free using Tesla's supercharger network, so that would be four full charges from empty (which you wouldn't do, obviously), or about 1600km worth. After that, it's 35c per kWh or $35 for a full charge.