Peugeot 508 VS BMW 3 Series
- Design oozes style
- High-tech, well equipped
- Refined fun behind the wheel
- Touchscreen air-con controls
- Rear seats clumsy to get into
- Steering wheel can block instruments
BMW 3 Series
- A PHEV keen drivers can embrace at last
- Useable real-world pure-EV commuting ability
- Quality BMW cabin design and presentation
- Lofty pricing, and that's before expensive options
- Reduced boot capacity compared to regular 3 Series
- 2.0-litre turbo four lacks BMW six-cylinder refinement at higher revs
Peugeot has gone from strength to strength in Europe off the back of a branding and design renaissance.
The brand now fields a competitive range of SUVs as well as a new generation of tech and design-focused cars.
In Australia, you'd be forgiven for not knowing any of this, with French cars still well and truly in the niche basket. And with Aussie consumers increasingly shunning cars like the 508 in favour of SUVs, the liftback and wagon combo has the odds stacked against it.
So, if you're not already a French car die hard (they very much still exist) – should you be stepping out of your comfort zone and into Peugeot's latest and greatest offering? Read on to find out.
|Engine Type||1.6L turbo|
|Fuel Type||Premium Unleaded Petrol|
BMW 3 Series
Is the 330e the best of both worlds?
A plug-in hybrid electric vehicle (PHEV), it’s a part-time electric car for the city and a full-time sports sedan for everywhere else.
Both were based on the previous F30 3 Series shape. However, this year’s all-new G20 iteration improves the breed with a bigger boot, up to 50 per cent better range and brawnier performance.
The thing is, it shares showrooms with the 330i and M340i xDrive, which represent a powerful return-to-form for the 3 Series.
So, the question isn’t so much ‘Is the 330e a good enough PHEV?’ more so than ‘Is the PHEV worthy of the BMW badge?’ Let’s find out.
|Engine Type||2.0L turbo|
|Fuel Type||Hybrid with Premium Unleaded|
The 508 draws you in with its stunning design, but under the surface there's a well-equipped and practical car.
While it might not be destined for mass popularity in Australia, it's still a compelling semi-premium option that should have you asking yourself: "Do I really need an SUV?"
BMW 3 Series9/10
You know about Goldilocks and the Three Bears, right?
Well, its themes of too little or too much apply for buyers of an eco-focused luxury sports sedan. If a hybrid like the Lexus IS 300h isn’t electrified enough, and a pure EV such as the Tesla Model 3 is going too far, then a PHEV like the 330e plugs the gap just about perfectly.
Yes, prices are high (and especially so with a few choice options), boot capacity is on the low side for a 4.7-metre long sedan and that lusty four-pot turbo is sonically no match for a turbine-smooth BMW inline six as per the M340i, but the 330e does most of the expected things well and some of the ones you might not exceptionally.
Pay the price and you can have your cake and eat it too.
Let's lead with this Pug's strongest suit. No matter whether you choose the liftback or the wagon, you're getting a seriously stunning car. There are a lot of elements comprising the front and rear fascias, yet somehow it's not overly busy.
The downward swoop of the bonnet and the angular rear, with a subtle flicked up wing on the liftback, give this car a curvy but muscular aesthetic, and there are more than enough 'wow' items, like the DRLs which streak down from the front light clusters and rear fittings, which reference this car's classy 407 ancestor.
Meanwhile, the more you look at the wagon, particularly from the rear, the more elements begin to stand out. Either car has a sleek silhouette when spotted from the side.
There's no doubt it has a rich visual presence – one which is befitting of Peugeot's new push to be seen as a more premium offering in Australia. It's also easy to draw comparisons to recent design leaders like Volvo's S60 and V60 twins, and Mazda's new 3 and 6.
Inside is just as bold, with Peugeot's iCockpit interior theme providing a fresh take on a tired formula.
The theme consists of a steering wheel that 'floats' low and flat in the dash, with the instrument cluster perched atop. There's also a raised console and super-wide 10-inch touchscreen adorning the centre of an otherwise minimalist looking interior.
Annoyingly, the dual-zone climate control is operated via the touchscreen, which is clumsy and annoying to look at when you should be keeping your eyes on the road. Give us an old-fashioned set of dials next time, it's just so much easier.
The design is comprised of mostly tasteful leather finish, gloss black panelwork and soft-touch plastics. The pictures somehow don't do it justice, although personally I think it could do with a little less chrome.
Maybe we should really be thanking SUVs for a resurgence in great-looking passenger cars for every niche.
BMW 3 Series
Remember when BMW 3 Series were compact three-box sedans that looked like nothing else? Today’s version seems so close in size to a 5 Series that only an anorak can instantly tell them apart. In fact, at a glance, differentiating the current G20 from the old F30 generation isn’t so easy, either.
It’s no surprise, then, to learn that both the 3- and 5 Series share the company’s scalable, light but super-strong ‘Cluster Architecture’. Imbued with a large-car feel, the 330e is elegant in silhouette and handsomely detailed, its imposing stance highlighted by the M Sport lowered suspension (by 10mm) and bi-colour five-prong double-spoke 19-inch alloys and (optional) Laser-light LEDs.
Flying under the radar for an eco-warrior, there is nothing other than two ‘filler’ flaps to give the PHEV game away externally. It’s all business as usual.
The same cool insouciance permeates our 3 Series’ leather-laden and metallic-accented cabin, that is now properly spacious for four adults. It still retains the signature-BMW driver-centric dashboard angle, but the style certainly isn’t retro, with twin large digital displays and a myriad of personalisation and vehicle configuration choices underlining the 330e’s modernity.
Aided by plenty of eco incentives to go PHEV, in Europe, BMW expects the 330e to be the best selling version; that said, given the inherent conservatism of premium medium sedan buyers globally, there is virtually nothing about this model’s overall execution that is too futuristic, intimidating or oddball.
No matter which bodystyle you pick, the 508 is a practical unit, although there are a few areas where the design takes priority.
We'll start with the luggage area, where both cars are at their best. The Sportback offers 487-litres of storage, which is up there with the biggest hatchbacks and most mid-size SUVs, whereas the wagon offers almost 50 extra litres (530L), which is more space than most people will realistically need.
Up in the second-row space is decent, with an inch or two of airspace for my knees behind my own (182cm tall) driving position. There's room above my head once I'm seated - despite the slopey roofline - but getting in and out is a scramble, with the C-pillar jutting down where the door joins the body.
You'll fit three adults across, with a bit of a squeeze, and there are ISOFIX child-seat mounting points on the outer two seats.
The rear seats also get access to a set of air vents, two USB power outlets and netting on the back of the front seats. There are cupholders in the doors, but they're so tight they'll only really hold an espresso cup.
Up front, the door issue is the same – it won't hold a 500ml bottle due to the complex door cards – but there are two large cupholders in the centre.
Storage for the front occupants is far better than it is in this car's 308 hatch sibling, with the posh raised centre console also offering a long trench for phones and wallets, as well as a deep centre-console box and a storage area underneath, which also hosts the front USB outlets. There's a decently sized glovebox on the passenger side.
Room for front occupants is also good, as the seats are set low in the body, but knee room is limited due to the wide console and overly thick door cards.
The iCockpit design is perfectly suited to someone my size, but if you're particularly short you won't be able to see over the dash elements, and if you're particularly tall it will get uncomfortable quickly, with the wheel blocking elements or simply sitting too low. Seriously, just ask our resident giraffe-person, Richard Berry.
BMW 3 Series
For a swoopy sports sedan, the 330e’s interior is pleasingly practical and – after a little familiarisation – user-friendly. As the biggest-ever 3 Series, four average-sized adults can fit in easily, while a smaller fifth person can crowd in on the rear-centre cushion. For short periods, anyway.
One surprise is the lightness of the doors due to them being partly aluminium, which means while they close with a reassuring thud, they’re might feel flimsy at first.
No such misconceptions await once inside the cocoon-quiet cabin, thanks to solid and lush materials everywhere the eye lands and hands touch. Even the plastics seem expensive.
As the 3 Series is famous for, the 330e’s dash is driver-centric, with ample adjustability of the fat-rimmed wheel and unimpeded reach for most of the important switchgear. Sat low and cosily ensconced between door and bisecting centre console, the mood is definitely grand-touring sports sedan.
For this generation, BMW has honed the once-controversial 'iDrive' controller into an artful yet logical example of on-the-move multimedia interface and data retrieval, with a concerted effort to simplify what is a mountain of available information.
Of course, familiarisation is essential, but even a short tuition will open up a world of configuration and customisation of every single facet of the car – chassis, powertrain, climate control, audio, communication and media being the main platforms. Sounds intimidating but isn’t.
To help relax (or energise), there’s even a ‘Caring Car’ feature in the sub menus with appropriately chilled ambient lighting, audio and climate control.
Indeed, the Germans have made strides in improving the perceived quality and functionality in other areas of the latest 3 Series, such as the gear lever operation, thoughtful storage and effortlessly effective ventilation.
However, the digital instrumentation has ignored decades of classy analogue style for a messy computerised multi-view layout that is just too Space Invaders.
Sure, it’s multi-configurable and includes a less-cluttered basic screen, but where’s the sophistication and beauty here? Notice to carmakers: would you wear a watch this ugly?
Moving to the back seat, the optional sunroof might eat into rear headroom, and really long-legged travellers need to ensure the front-seat occupants are as far forward as comfortably possible, but otherwise it’s the same story of well-sculptured cushions and backrests, set within a business-class style environment.
Twin USB-C ports, a 12V outlet and temperature controls are a bonus, hungry door pockets can take a large drink bottle and the essential cupholders are set within the centre armrest.
The only giveaway that this 3 Series is hauling extra electrification is inside the boot. Somewhat shallower than the regular 480-litre item, a higher floor than usual cuts that by 105L to 375L.
But at least the battery doesn’t intrude to the point where you can’t use the cabin load-through with the tri-sected backrests folded down (via a handy lever if you’re standing behind the vehicle). A through-loading system is part of the standard 40/20/40 split-fold backrest.
The floor itself is stepped half way, but if you require a flat surface, it can be lifted to even out the area. And remember, there is no spare wheel – just tyres that can be driven ‘flat’ as required to drive you to the nearest garage.
Price and features
An impressive specification is completely standard, including a 10-inch multimedia toucschreen with Apple CarPlay and Android Auto connectivity, built-in navigation and DAB+ digital radio, a 12.3-inch digital dash cluster, modestly sized 18-inch alloy wheels, full LED front and rear lighting, adaptive dampers, which respond to the car's five driving modes, and a thorough active-safety suite, which includes adaptive cruise control.
The black fully leather interior trim is included, as well as heated and powered front seats.
The only two items that reside on the options list are a sunroof ($2500) and premium paints (either metallic at $590 or pearlescent at $1050).
While all of those options, including the 508, are not budget buys, Peugeot makes no apologies for the fact that it's not going after the volume end of the market. It hopes the 508 will become the brand's "aspirational flagship."
BMW 3 Series
It’s clear that electrification will become the norm in the not-too-distant future, from hybrids combining internal combustion engines (ICE) with electric motors and batteries, to the full battery electric vehicle (EV) and eventually hydrogen EV experience.
Somewhere along that spectrum, and nestled between the 320i (from $68,900) and 330i (from $74,900), is the 330e.
Arriving from Germany in either racy M Sport or dreary Luxury grades from $81,900 (before on-road costs), it features an electric motor and battery pack for up to 60km of pure EV propulsion, before a four-cylinder turbo-petrol engine kicks in for in excess of 1800km between refills, officially. Range anxiety be damned.
Mind you, the similarly-engined 320i but minus the electrification is almost 300kg lighter. Blame all that extra electrification swag like an 83kW synchronous motor, 10.3kWh lithium ion battery and a five-metre 1.8kW charging cable.
Being a PHEV means it needs up to six hours to recharge from a regular 10-amp household plug, down to a minimum of around 3.5 hours from a larger power source.
In contrast, a non-plug-in, series-parallel hybrid like the Lexus IS 300h barely manages 2.0km of sub-40km/h-only EV range, before its ICE takes over to replenish a much-smaller battery pack, and relegate the electric motor to mere performance and/or economy boosters only. That’s why the Lexus is some $20,000 cheaper.
Though both promise slightly less EV range than the 330e, the former is comfort-biased while the latter is a bit of a Swedish hot-rod, blitzing all for sheer oomph while scoring all-wheel drive into the bargain.
Note, however, that from $75,425 (before tax and on-road costs) will buy you the mouthful Tesla Model 3 Standard Range Plus RWD (rear-wheel drive). As a pure EV, the Yank has kicked the ICE habit with a silent and furious need for speed.
Not that our 330e M Sport Package isn’t hot to trot, with its M Sport-enhanced suspension, brakes, aero body kit, 19-inch alloys shod with run-flat tyres (so no spare wheel), steering wheel, Alcantara/Sensonic vinyl upholstery and ‘Shadow Line’ gloss-grey trimmings. Menacing.
The BMW’s list of goodies is barely good enough for a sedan that’s over $90K drive-away. You’ll find adaptive dampers that switch seamlessly from firm to soft depending on how stiff/supple you want the ride to be, auto entry/start, stop/start, heated/folding/dipping mirrors, two USB and a single 12V ports, tri-zone climate control, electrically adjustable front seats with driver’s-side memory, three-year subscription-based in-car emergency and concierge services, Apple CarPlay (but still not Android Auto at the time of publishing), 12.3-inch digital instrumentation with head-up display, a 10.25-inch central screen, satellite navigation, extended Bluetooth connectivity, an unreliable ‘Hey, BMW’ voice-activation system, digital radio, 205W amplifier audio, a 32GB hard drive, wireless smartphone charger and a personalisation function in the key saving all your preferred settings.
On the safety and security front there’s also autonomous emergency braking (AEB), warnings and active assistance/intervention for steering, lane-change, lane-departure and front/rear cross-traffic (with braking) situations, full-auto parking with surround-view 3D cameras and sensors, adaptive cruise control with full stop/go, auto high-beam LED headlights with delay/off, rain-sensing wipers, low-speed EV-mode acoustic warnings for pedestrians and localised recharging info including range radius. Handy.
Still, a sunroof is optional, as are our car’s trick 'Laser-light' active/adaptive LEDs, ambient cabin lighting, motion-sensor electric bootlid, seat and steering wheel heaters, galvanised trim, and other goodies, amounting to over $10,000. All blow out pricing towards $100K. Ouch.
At least you can pre-set the climate control in your 330e via a BMW app. Cool!
Engine & trans
Peugeot has made this department easy, too. There's just one drivetrain.
It's a 1.6-litre four-cylinder turbo petrol engine, which punches above its weight on the power front with 165kW/300Nm. If you think about it, there were many V6 engines that wouldn't have produced that kind of power, even just a few years ago.
The engine drives the front wheels only via an also-new eight-speed torque converter automatic transmission. There's no all-wheel drive and no diesel as part of Peugeot's simplify-and-conquer strategy.
BMW 3 Series
BMW’s modular (B48) 2.0-litre four-cylinder engine delivers 135kW of power and 300Nm of torque, and drives the rear wheels via a ZF eight-speed automatic. The latter is regarded as one of the best transmissions of its type in production today.
That transmission also houses the 83kW/105Nm synchronous motor, while the 10.3kWh battery pack is located underneath the back seat. Total outputs are 185kW/420Nm.
Each power source works together to create a smooth and quiet EV experience up to a published 60km, before the 2.0-litre takes over the main driving function, but powering down again when coasting or under very light throttle, to help eke out maximum mileage between refills.
There are three modes to choose from – 'Sport', 'Hybrid' and 'Electric' – with the latter allowing for pure EV driving as long as the batteries are juiced up enough; otherwise the default Hybrid setting kicks in, where both propulsion options are used to maximum efficiency.
Back in Electric mode, in Battery Control mode, the driver can pre-select a minimum battery charge level for use later on where conditions are better-suited to EV driving – such as in downtown.
There’s also a so-called ‘XtraBoost’ function, providing up to 30kW of extra power (topping out at 215kW) for short periods, and is accompanied by a fake/enhanced exhaust note. It’s a bit of a scorcher, actually, revving hungrily to the redline and reeling in the horizon like a proper BMW should.
Don't go searching for an evocative in-line six-cylinder soundtrack, however. Instead, there's simply a zingy metallic snarl as the tacho swings swiftly upwards. S mode loves holding on to each gear ratio, aided by a thoughtfully placed set of paddle shifters.
Overall, the 3 Series PHEV is surprisingly rapid – clearing the 100km/h marker needs just 5.9 seconds – but subjectively actually feels even faster. BMW limits the 330e's EV top speed to 140km/h, or 230km/h in dinosaur-fuel mode.
The 508 is rated to consume an impressive-sounding 6.3L/100km on the combined cycle, although in my recent test of the 308 GT hatchback, which shares the same drivetrain, I scored 8.5L/100km.
While our countryside blast at the 508's launch event would be an unfair representation of this car's real-world fuel consumption, I'd be surprised if most people scored below 8.0L/100km, given this car's extra kerb weight over the 308 and the nature of its entertaining drive.
We should stop for a moment and appreciate that this engine is the first one on sale in Australia featuring a petrol particulate filter (PPF).
While other manufacturers (like Land Rover and Volkswagen) have been vocal about the fact that they cannot bring PPFs to Australia due to our lax (high-sulfur) fuel quality, Peugeot's "totally passive" system allows for higher sulfur contents, so 508 owners can rest assured they're driving around with reasonably low CO2 tailpipe emissions of 142g/km.
As a result, however, the 508 requires you to fill its 62-litre tank with a minimum 95RON mid-grade unleaded petrol.
BMW 3 Series
On the flipside, BMW reckons over 1800km is possible, thanks to the official combined figure of only 2.2 litres per 100km. That’s outstanding range, especially considering the fuel tank is a teeny 40 litres.
Maybe it was the addictive allure of all that XtraBoost oomph, or perhaps it’s the porky 1740kg throwing its weight around, but we could not better 6.3L/100km during our week with the Bavarian wunderkind.
BMW recommends either premium unleaded (95 RON plus) or E10 ethanol, so no standard stuff, please.
Meanwhile, in EV mode, less than 40km is the real-world range, and that can drop dramatically with amenities running like the AC. The EU electricity consumption figure is 15.4kW/h/100km, which is reasonable for the 330e’s size and weight.
The 508 matches up to its swoopy looks by being a whole lot of fun, but also surprisingly refined behind the wheel.
The 1.6 turbo isn't wildly powerful for something this size, but it's easily grunts enough, with peak torque easily lighting up the front wheels from a standstill. It's quiet, too, and the eight speed is silky-smooth in most driving modes
Speaking of which, special attention should be given to the driving modes. In many cars you'll get a 'sport' button, which, nine times out of 10, is basically useless. But not here in the 508, where each of its five distinct driving modes alters everything from engine response, transmission map and steering weight to the mode of the adaptive dampers.
Comfort is best for plodding around town or in traffic, with a smooth engine and transmission response to inputs and light steering, which makes it a cinch to move around.
The prime B-roads we were on around Canberra's countryside periphery, however, demanded the full-fat sports mode, which makes the steering heavy and instantly responsive and the engine far more aggressive. It will let you ride each gear all the way up to the red line and switching to manual gives impressively snappy responses, via the flappy paddle, wheel-mounted shifters.
I was taken aback to find that no matter which mode I chose, the suspension was excellent. It was softer in comfort but even in sport it wasn't as brutal as the 308 GT hatch, soaking up the larger bumps without shaking up the occupants in the process. This is partially due to the 508's reasonably sized 18-inch alloys.
The wheel itself feels great in your hands, with a small radius and slightly square shape making it easy to wrangle. My main complaint is directed at the the multimedia touchscreen, which is seated so deep in the dash it requires taking your eyes a bit too far off the road to adjust anything – including the climate controls.
With no all-wheel drive and modest power, the 508 is hardly a proper sportscar, but it is still a great balance of refinement and fun where it counts.
BMW 3 Series
The good news is that the 330e is designed for built-up and urban environments, since it benefits from a quiet electric motor to whoosh you along almost silently and always serenely for up to that 60km official range. Acceleration is instant, punchy and remains strong as speeds quickly rise, making the BMW ideal for darting in and out of traffic gaps.
In the real world, with the climate-control switched on and other drains on the car, that drops to under 40km, though that can often be more than enough for most commutes. If there’s access to a normal 10a socket, the BMW will be fully charged to get you back home in fewer than six hours.
Of course, the beauty of a PHEV is that the main form of motivation is a brilliantly muscular and responsive BMW 2.0-litre four-cylinder turbo petrol engine, which really gives the 330e wings as a fast and fluent open-road grand tourer. It just laps the miles up.
Still, running on petrol, the Bavarian is as impressive around town, too, since there’s a hefty lump of low-down torque on tap for prompt throttle responses. The superb eight-speed torque-converter auto provides an almost supernatural ability to select the right ratio at the right time, and in a most harmonious manner too.
Perhaps this is a one-off blip in our test car, but a concerning powertrain jolt was discernible from somewhere in the transmission at step-off, as if the 330e is struggling to reconcile electric and petrol power seamlessly.
Every aspect of the BMW PHEV’s powertrain and chassis – engine, transmission, steering and suspension – can be altered from a cushy softness to a muscular firmness, according to the mood of the driver (or passengers).
Although never heavy, there is substance to the steering even at slower speeds, and the upshot is an engaging and involving experience. Switching to Sport intensifies everything, for an edgier, more athletic experience.
Great for keener folk seeking the 3 Series’ enthusiast’s machine reputation. That said, the turning circle is tight for easy manoeuvrability, while the auto parking feature helps getting the sedan into tighter spots, and generally works reliably.
Adaptive dampers do a great job in helping to smother out most of the bumps and ruts of suburbia’s roads, though larger speed humps can expose the limits of available suspension travel as well as ground clearance (147mm).
Out on the open road, the steering is a boon, working with the taut chassis for sharp handling and balanced roadholding. Displaying towering levels of roadholding, the 330e simply remains glued to the road, even at speed.
One small observation is that the 330e lacks a mechanical limited slip differential, so there isn’t quite the surgical handling crispness that elevates the latest 330i into the dynamic stratosphere.
That, plus the extra mass of the PHEV, do dull the steering’s sharpness and BMW’s overall agility slightly. Never stodgy, just not supernaturally athletic. That’s the price you pay for parsimony.
Finally, in the sportier settings, with the stability and traction controls’ hold loosened, the tail can be made to swing out, meaning the driver must remain alert and ready to reel it all back into place.
This isn’t as much a flaw as a playful aspect of the 330e’s very broad dynamic bandwidth. There’s something for everyone.
The 508 comes loaded as standard with an impressive suite of active safety items including auto emergency braking (AEB – works from 0 – 140km/h), lane-keep assist (LKAS) with lane-departure warning (LDW), blind-spot monitoring (BSM), traffic-sign recognition (TSR), and active cruise control, which also lets you set your exact position within the lane.
Thanks to the 508's AEB also detecting pedestrians and cyclists, it already carries a maximum five-star ANCAP safety rating.
The expected suite of features include six airbags, three top-tether and two ISOFIX child-seat mounting points as well as electronic stability and brake controls.
BMW 3 Series
As part of the G20 3 Series line-up, the 330e achieved a five-star ANCAP crash-test rating in October, 2019.
There basically isn’t an active or passive safety item left unticked in this grade, meaning AEB (operational from 5km/h to 210km/h), stability and traction control, anti-lock brakes with electronic brake-force distribution, cornering brake control and brake-assist, active lane-change and lane-departure warnings and intervention, front and rear cross-traffic alert with braking and blind-spot monitoring.
Eight airbags are fitted – front and side airbags for driver and front passenger and head airbags for all outboard seat occupants.
There’s also adaptive cruise control with full stop/go functionality, as well as a low-speed EV-mode acoustic warning for pedestrians and cyclists to get out of the way. That’s set to about 20km/h.
Peugeot currently offers a competitive five-year unlimited kilometre warranty promise, which includes five years of roadside assist.
The 508 only has to be serviced once every 12 months or 20,000km, which is nice, but that's where the good news ends. Service pricing is steeper than budget-brand peers, with a fixed-price program costing between $600 and $853 per visit. Over the length of the warranty it will cost you a total of $3507 or an average of $701.40 per year.
It's almost twice the price of some competitors, but Peugeot does promise that the service visits are all inclusive of expendable items like fluids and filters etc.
BMW 3 Series
The 330e’s servicing is condition-based, depending on how it’s driven and other factors, with a dash warning appearing to let the driver/owner know when it’s time. In the UK, a two-year/30,000km interval is advised, if that helps.
No capped-price servicing regime is offered, but the 'BMW Service Inclusive Basic' packages cover scheduled servicing from three years/40,000km to five years/80,000km, and start from $1350.