What's the difference?
Nissan was one of the first to launch a mainstream electric vehicle (EV) in Australia with the cute Leaf hatchback back in 2010.
While two generations of the Leaf have come and gone, Nissan still hasn’t launched another EV offering in Australia. That’s now finally changed.
The Japanese carmaker has just launched the Ariya mid-size electric SUV in Australia roughly five years after it was first revealed. It’s been available in other markets since 2022.
The EV market has gained momentum in Australia and there are a growing number of heavy-hitting rivals out there now for the Ariya to go up against.
Is it too little, too late for Nissan? Read along to find out.
We know the story of Mazda’s sudden EV push already, but I’ll recap it quickly.
On one side, soaring fuel prices and helpful incentives combined to lure Aussie buyers into EVs in record numbers. But Mazda doesn’t really have any to sell. On the other side, tightening NVES (New Vehicle Efficiency Standard) regulations punish brands that aren’t using EVs to lower their fleet emissions. But Mazda doesn’t really have any to sell.
The answer lay not in Japan, but in China, where Mazda has been able to capitalise on its relationship with Changan to get new EVs on the road quickly. The first was the 6e sedan, and this is the second arrival, the CX-6e.
And yes, that means that under the skin of this undeniably sexy electric SUV it’s very similar to something from Deepal, but the brand insists it’s still very much a Mazda everywhere else.
And so with this, Mazda rides into the electric SUV fray. But how does it stack up?
I can see how the Nissan Ariya would have changed the game if it launched in Australia back in 2022.
While it is a solid car that’s quiet, comfort-oriented and tech-heavy, there’s now little separating it from the competition apart from the fact it has a Nissan badge and a cracking aftersales package. This is disappointing as we’ve waited a long time for this car to arrive.
Note: CarsGuide attended this event as a guest of the manufacturer, with accomodation meals provided.
It might be the product of the brand's Chinese partnership, and in fact it might not even be a Mazda under the skin, but it definitely feels more like the Japanese brand than you might be expecting.
Does it feel quite enough like a Mazda? That's going to be up to you. But it certainly looks the part, inside and out.
Note: CarsGuide attended this event as a guest of the manufacturer with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.