What's the difference?
BYD, Chery, GWM and MG - one of these Chinese car brands is not like the others.
While the first three all enjoyed major growth in 2025, MG had a year to forget. A flood of new models, rushed into the market with little or no fanfare, resulted in a nearly 20 per cent sales decline, when the brand should have been basking in the same growth as its rivals.
So, the old management has been swept away and MG Australia is attacking 2026 with a fresh outlook and a renewed purpose, fully aware that launching an affordable car and hoping the buyers come is not a sound strategy.
Which is why the brand is making a far more concerted effort with this all-new MGS6 (all one word, likely to avoid copyright issues with Audi). It’s an important model to get right, too, as the electric mid-size SUV is becoming an increasingly popular choice for Australian buyers, as witnessed by the success of the BYD Sealion 7 and Tesla Model Y.
But with those two, plus many more mid-size EV SUVs, including the Kia EV5, GAC Aion V, Geely EX5 and Zeekr 7X (to name a few), to compete with, MG will need to put its best foot forward to give the MGS6 its best chance of success.
This one model alone won’t determine the fortunes of MG in the final reckoning of the year, but if MG wants to turn around its sales numbers and enjoy the same growth as its Chinese rivals, having the MGS6 succeed would be an important step.
This is it: Australia’s first fully electric ute.
It is telling of the times that the eT60, a dual-cab, no less, doesn’t come from a traditional titan of Australia’s car market like Ford, Nissan or Toyota.
Instead, it comes from Chinese upstart, LDV. The brand has already made a name for itself importing affordable alternatives to these mainstream rivals.
The combustion version of the T60 is chipping away at the market share of established names, commanding nearly six per cent of the light commercial market, placed fifth behind Mitsubishi.
Can the brand be more than a cut-price option, though? Does it have what it takes to be a first-mover with its all-electric dual-cab? We drove a pre-production example at its Australian launch to find out.
It’s probably a bit much to place the future success or failure of MG as a brand solely on the shoulders of the MGS6. A lot more work behind-the-scenes and customer facing will need to happen to ensure the brand doesn’t repeat its 2025 sales performance.
However, the MGS6 is a step forward and something of a return to form for the brand. It’s a good value, well-equipped and spacious electric SUV, so if that’s what you’re looking for, it should be on your short list.
However, the challenge for MG is that there are several other very similar offerings that have emerged in recent times, namely the BYD Sealion 7, while hybrids like the Toyota RAV4 remain family favourites. Not to mention the other options from GAC, Geely, Hyundai, Kia, Subaru etc as the electric SUV segment continues to grow.
It won’t be easy for MG to recover lost ground but the MGS6 is a good start.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The eT60 presents as an electric vehicle clearly converted from a combustion vehicle to take advantage of being first in our market.Â
It comes with some significant downsides, from the lack of key specifications and safety equipment to the downright average drive experience, but in other areas it’s specified right, with decent charging specs, and surprisingly good software on that centre multimedia screen.Â
In some ways, these impressions are a reflection of how far the ute market has come in Australia in the last few years, with many commercial offerings now feeling just as complete as passenger cars in terms of specification and driving prowess.
LDV has left open the door for future tweaks and improvements to the eT60’s spec, ride, and features, and we’re keen to get it in for a longer test in the near future. Either way, though, the brand says it has no shortage of buyers lining up to be a part of the zero emissions future of commercial vehicles.