MG MG4 vs BMW I3

What's the difference?

MG has been one of the fastest growing brands in the Australian market in the past five years, carving a spot for itself amongst the best-selling names.

But now it’s about to take on arguably its toughest challenge yet - selling a performance car.

MG’s success until now has been built largely on value, with its affordable MG3 and ZS SUV leading the way. The arrival of the all-new, all-electric MG4 XPower means the brand will try its luck at selling cars based on performance, dynamics and an emotional connection.

It’s not the first electric hot hatch in Australia, that distinction arguably belongs to the Cupra Born. But, MG has achieved much higher sales locally than Cupra, making it the first electric hot hatch from a mainstream brand, and that’s why it has the potential to be a game changer for the market.

If the XPower succeeds it will likely reshape the hot hatch market, which until now has been dominated by long-time players and big-name brands, including the Honda Civic Type R, Hyundai i30 N, Toyota GR Corolla and Volkswagen Golf R.

It’s easy to forget BMW was paddling into the growing electric vehicle wave when it was only a gentle swell. It took off early with the i3 city car, which believe it or not has been in the Aussie new car market for six years.

While the German maker has long been developing the concept of electrified powertrains in existing models, the i3 was the result of a dramatically different approach, showcasing the use of exotic materials and innovative packaging.

Like its i8 supercar sibling, the i3 won’t be replaced with a new-generation version, but BMW says it will continue to develop this high-tech hatch before it departs, and we spent a week in the sporty i3s to see how it stands up in 2020.