What's the difference?
You’re looking at what Mercedes-Benz dubs “The AMG for all occasions”, the CLE 53.
Now, in case you haven’t been paying attention, the CLE replaces both the previous C-Class and E-Class coupes, so we’re talking about a relatively practical two-door four-seater here.
So, 53? Not the full-fat 63 flagship, then (that’s coming eventually), but something that comes close to the slightly more-powerful (and a bit more expensive) Audi RS5 and BMW M4 range-topping alternatives.
Like Goldilocks’ preferred porridge, this particular flavour of coupe is meant to leave well-heeled enthusiasts not too hot or too bothered, meaning it’s been engineered to be refreshingly refined as well as rousingly rapid.
Is the AMG CLE 53 just right, then? Time to find out.
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
The AMG CLE 53 4Matic+ is formidable yet friendly, ferocious yet refined and fun yet functional.
Yes, the price is edging up to previous 63 flagship levels, and it can become a bit noisy inside, but the four-seater coupe’s specification, speed, sophistication and balance are compelling reasons to consider this if your shortlist also includes an Audi RS5 or BMW M4.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.