Lotus Emira vs Ferrari Roma

What's the difference?

Lotus - it’s one of the most iconic names in the history of automobiles and was once Great Britain’s answer to Ferrari - on the road and the Formula One circuit. 

But that was a long time ago, in the 1960s and ‘70s. Since then Lotus has been on a rollercoaster ride through various owners who put in various levels of investment, resulting in various degrees of success.

But through it all, Lotus has stayed true to the ethos of company founder, Colin Chapman - ‘simplify, then add lightness.’ It’s obviously a playful saying, but it spoke to the core elements of Lotus cars, agility and driving purity.

Lotus rarely worried about big, powerful engines and instead focused on creating the best-handling cars.

That was the past, though, because Lotus Cars is now owned by Geely, the Chinese automotive giant that also counts Volvo, Polestar, Zeekr and more under its control.

Geely’s vision for Lotus is very different to what has come before, with a future focused on building electric SUVs and sedans; such as the already released Eletre and Emeya.

All of which is a very long way to get us to the car we’re actually testing - the MY24 Lotus Emira.

This is the last petrol-powered sports car from Lotus, and while it has been available already with a V6 engine, it has recently arrived with a Mercedes-AMG four-cylinder turbo.

Given its place in the grand scheme of things, the Emira not only needs to live up to the legacy of the iconic models that came before it, but also needs to lay the foundations for the brand’s electric future. Which is a lot of pressure for one car to carry…

There aren’t as many Ferraris on the road in Italy as you might think. There’s the purchase price, per-kW taxes and poisonously expensive fuel. So, usually, they’re a rare sight, except around Maranello in the northern province of Modena.

Because that’s Ferrari’s home and in getting to grips with the subject of this review - the twin-turbo V8 Roma - I enjoyed a smile-inducing moment with a local milk truck driver.

On a narrow section, part way into a road test drive through local villages and twisting B-roads to the west of Maranello, the tanker pulled over to let me through. 

Gave a thank you double blink of the hazard lights on passing and received a quick headlight flash in return. They almost certainly thought I was putting kays on a test mule in the same way camouflaged prototypes so often do on the same stretch of road.

Maybe I’d inadvertently sipped some Prancing Horse Kool-Aid, but it felt special. Ferrari is so close to Italian hearts and the Roma is such a sleek and engaging example of its current output.

But is this ‘iron fist in a velvet glove’ 2+2 capable of tearing you away from its well-credentialled high-end competitors? Stick with us to find out.