Lexus LBX vs Gac Aion V

What's the difference?

If you’re after a small performance-focused hatch or small SUV, there’s no shortage of solid offerings from semi-premium and premium brands like Audi, BMW, Cupra, Mercedes-Benz, Volkswagen and more.

Another high-end brand dipping its toes in the segment is Lexus. Yes, Lexus. The Japanese luxury brand that’s famous for reliable and comfortable cars like the ES and RX.

It might be surprising that Lexus could build something like the LBX Morizo RR, but let’s not forget the many go-fast models in its back catalogue - the LFA supercar, the LC coupe and drop-top, IS F and GS F sedans and the RC F coupe.

At the urging of famed Toyota Motor Corporation (Lexus’ parent company) Chairman Akio Toyoda, Lexus has birthed a firecracker based on its humble, yet fun, LBX small SUV.

Akio has had a hand in developing the Morizo RR as well. Hence the name. Akio is head road tester for the carmaking giant, and a seasoned racer in his spare time. He uses the ‘Morizo’ alias when racing. The ‘RR’ stands for ‘rookie racer’. 

Using the same powertrain found in Toyota’s GR Yaris and Corolla hot hatch cousins, the LBX has a lot of promise. But has Lexus done enough to bother those largely European rivals?

Yep, here comes another new brand. 

The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.

Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.

Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…