Lexus LBX vs Jaecoo J7

What's the difference?

If you’re after a small performance-focused hatch or small SUV, there’s no shortage of solid offerings from semi-premium and premium brands like Audi, BMW, Cupra, Mercedes-Benz, Volkswagen and more.

Another high-end brand dipping its toes in the segment is Lexus. Yes, Lexus. The Japanese luxury brand that’s famous for reliable and comfortable cars like the ES and RX.

It might be surprising that Lexus could build something like the LBX Morizo RR, but let’s not forget the many go-fast models in its back catalogue - the LFA supercar, the LC coupe and drop-top, IS F and GS F sedans and the RC F coupe.

At the urging of famed Toyota Motor Corporation (Lexus’ parent company) Chairman Akio Toyoda, Lexus has birthed a firecracker based on its humble, yet fun, LBX small SUV.

Akio has had a hand in developing the Morizo RR as well. Hence the name. Akio is head road tester for the carmaking giant, and a seasoned racer in his spare time. He uses the ‘Morizo’ alias when racing. The ‘RR’ stands for ‘rookie racer’. 

Using the same powertrain found in Toyota’s GR Yaris and Corolla hot hatch cousins, the LBX has a lot of promise. But has Lexus done enough to bother those largely European rivals?

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.