What's the difference?
The Chery has most definitely popped and the Australian launch of new brand, Lepas, is only the start of what’s to come in 2027.
The Lepas L6 EV is the brand’s first entrant locally and it’s an electric mid-size SUV rival to the likes of the BYD Atto 3 Evo, Geely EX5, Hyundai Elexio, Kia EV5 and Leapmotor C10. The list goes on…
Lepas is doing everything it can to stand out on its own from the namesake Chery, as well as the Omoda Jaecoo brands in Australia. It’s also set to have its own dealer network.
Is the L6 EV a worthy addition to the Chery Group stable? Read on to find out.
Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.
Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.
But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.
So, is that enough to finally put the X on the map?
Chery really doesn’t need any more brands in Australia, but here is Lepas, anyway.
While the L6 EV is rather characterless, it’s arguably the best Chery Group vehicle I’ve experienced to date. You can tell a lot of work has been put into localising it and as an electric mid-size SUV, it’s a pragmatic choice.
It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.