What's the difference?
Four years is a long time in the Australian automotive sector. Back in 2022, the Kia EV6 made a big splash as a cool, edgy EV with a focus on driver engagement.
It won a bunch of awards and was praised for its dynamism and design. Kia’s first dedicated EV was a winner! But in the years since it’s been overshadowed by a gaggle of newer and cheaper electric cars, largely from China.
More than a year after it made its global debut, Kia Australia has finally launched the facelifted EV6 in Australia. It brings with it a number of changes, most notably a new front end design, as well as a multimedia and software upgrade, chassis refinements, local ride and handling tuning tweaks and bigger batteries for more driving range.
But is it too little, too late for the Kia EV6? Have buyers moved on from this once ground-breaking EV to more affordable Chinese options? Read on to find out why this EV shouldn’t be so easily forgotten.
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
It’s fair to say the Kia EV6 is not the most affordable mid-to-large electric SUV money can buy. Especially in the era of cheaper Chinese models.
It also lacks some of the practicalities of a few rivals. If that’s your focus and you’re dead set on buying a Kia, then the EV5 is the clear choice.
But that’s not the sole purpose of this car.
It doubles as family transport and a car for driving enthusiasts. It’s the sort of EV that can convert EV non-believers.
After a week with the EV6, it’s not a car I’ll forget easily. And I urge buyers looking in the EV space not to overlook this pioneering model. It’s a brilliant car to drive and the GT-Line RWD is the value pick of the whole line-up.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.