Jeep Gladiator vs Ford E-Transit

What's the difference?

The Gladiator is far from the most practical, versatile, or sensible dual-cab on the market. Not going to lie, though. This is the most fun I’ve had in a ute in a long time.

Wow. This is state-of-the-art EV van engineering – complete with sporty handling and an excellent ride – yet it maintains all the usual Transit attributes.

The Tesla of electric vans? Maybe.

The only thing remains is pricing and how the E-Transit Custom behaves and drives on Australian roads… and we’ll have the answer to those by the end of this year.

But as it stands, Ford's European mid-sized van is keeping the innovative spirit of the original alive.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Despite a legion of trendy retro-styled off-road pretenders, from the Ineos Grenadier to the GWM Tank 300, there’s nothing quite like the original Jeep style which the Gladiator shares with its Wrangler sibling. Unless you’re Mahindra which has technically been producing Willys Jeep successors for longer, but that’s another story for another time).

The new Rubicon looks a bit more swish in 2026, with the body coloured wheel arches and a tweaked grille which is now wider and shorter. The two-tone roof which was previously optional is now standard.

It looks rugged, tough, and undeniably classic, with the mud terrain tyres sealing the deal.

Of course, you can’t forget the many so-called ‘Easter eggs’ Jeep hides about the place. In the case of the Gladiator, these include a silhouette of a Willys Jeep climbing up the driver’s side windscreen, a gorilla imprint on the opposite side signifying the windscreen is now constructed from the same stuff designed to make your phone scratch-free. The tray features imprints of dirtbike tyres where you might want to strap two in and even the recirculate button on the climate unit is in the shape of a Wrangler. Nice touch.

On the inside generally, it feels like a purpose-built vehicle in much the same way as an old Defender. It leaves you with a sense of how genuine it all is, with loads of physical switchgear and an overall shape meant to replicate the no-nonsense appeal of Jeeps dating back to the Willys.

It may look like the old Transit Custom but the new one has been completely redesigned and rides on an all-new platform.

It’s more aero efficient and the wheelbase has been stretched with the front wheels pulled forward to liberate more leg and foot room.

The roof remains under 2.1-metres high for easier car park clearance, but there’s more space inside due to a lower floor that’s aided by new side steps. This, along with wider side apertures, make for easier loading and unloading.

The E-Transit’s traction battery is integrated into the lower-floor structure, adding significant rigidity as well as a lower centre of gravity, benefitting dynamics and control, as does the switch to an independent rear suspension set-up that conversely improves packaging.

Key cargo-capacity facts are: 3450mm (maximum load length), 6.8 cubic metres (Standard Roof load volume), 9.0 cubic metres (High Roof load volume, up to 1011kg (payload), 3225kg (Gross Vehicle Mass) and 2300kg (maximum braked towing capacity).

More info pertaining to the Australian-market E-Transit Custom will be revealed later in 2024.

However, also like an old Defender, the Gladiator’s interior is full of compromises to maintain its iconic design.

The seating position is awkwardly high, which is fine when off-roading, but can be limiting when you’re just driving around a city, and the footwell is half taken up by a transmission tunnel so there’s nowhere to rest your foot.

The door cards are pretty basic because the doors are removable (although Jeep stresses this is only legal on private property), but elsewhere there’s much-appreciated levels of functionality in an era of touch-based controls.

The centre control panel, for example, features physical dials for high-use functions and toggles or buttons for everything else. It’s mercifully easy to use and old-school motorists will also love the physical shifters for gear selection and the transfer case alongside. And an analogue handbrake is an increasingly rare sight.

There are even buttons we didn’t ask for, like the four pre-wired auxiliary switches, and while the dash trades away a fully digital panel for a digital supervision screen with analogue dials either side, it suits the character of the car.

It’s not the most comfortable space to be in, however. Not only is the seat base super high off the ground, but despite the Gladiator’s imposing dimensions the front seat somehow feels narrow.

Storage is okay, but not on the same level as many rival utes. The basic doors score nettings on each side, with two deep and useful bottle holders in the centre console. The armrest box is two-tiered which is handy, and there’s a small glove box. Outside of this, there’s not a lot of storage up front.

The rear seat is decent when it comes to space for the ute segment, although it is also very high off the ground and hard to clamber into thanks to the way the rear door is shaped. Once you’re in there, be sure not to smack your head on the frame, which seems like it could be an easy thing to do.

Again, nets feature in the doors, with two more nets on the backs of the front seats, which also feature luggage hooks. There are dual adjustable air vents back there and two bottle holders moulded out of the centre console. They're nicely-sized, but will eat into the legroom of any adult you want to put in the centre rear position, making it extra cramped if you have three across.

The back seat features some things I’ve never seen before, though. There’s a huge storage area underneath the seats with its own lid, and some limited storage space behind the seat backs which features a removable Bluetooth speaker which also automatically re-charges when it’s docked back there. Cool.

The rear window features an opening port, which is also rare, while all the main storage compartments are lockable for when you want to leave the car with the roof and/or doors off.

Capacities and payloads have never been a strong point for the Gladiator. The tray measures 1531mm long, 1443mm wide and 1137mm between the arches, making it unable to fit a standard-sized Australian pallet. The payload is also limited at just 693kg, far short of the close-to-one-tonne many work-focused dual-cabs can hit.

However the tray isn’t for show only, featuring an array of useful tie-down points and a built-in rail system to help secure all sorts of objects. There are even steps built into the rear bumper design for easier access and a full-size spare wheel underneath.

The braked trailer towing capacity is limited to just 2721kg which is also short of the industry benchmark 3500kg, all of which may limit its use as a work vehicle, or even its appeal as a touring vehicle. I could see how these capacities are easily exceeded with a rooftop tent, recovery gear, a fridge, supplies and at least one passenger.

It isn’t just parcels and packages that benefit from all the engineering advances made in the new-gen Transit Custom.

Big doors open to a new, lower and larger cabin. With the front wheels pushed forward, it’s flatter, with more space for three-abreast seating. And, now, the driver enjoys better cross-cabin access right to the opposite door with fewer obstacles.

To aid entry and egress due to its flat base, the E-Transit Custom scores a “squircle” (squarish) steering wheel. It’s one of the few visual distinctions in an otherwise fairly mundane, though well-made, interior. Material quality is of the hardy but pleasant variety.

Our test van was the optional Sport model as-yet not confirmed for the EV (though it’s coming for the diesel), with darker hues, upholstery stripes and a few more luxury features.

Australian-bound E-Transit Customs will be closer to the European Trend spec, which we factored in strongly when assessing the electrified newcomer.

Both grades sampled included Ford’s optional ‘Mobile Office’ that will be made available in Australia. Among other things, it provides a three-position wheel, from the regular position to roughly 45- and 90-degree angles.

The thinking here is for drivers to respectively either rest a laptop or have an in-situ table – complete with a squircle-shaped tray – tilt all the way forward for meal times. A lockout device prevents vehicle operation in anything but the home position.

Handy, though note that two of the three vans we drove with this feature had a rattly wheel in the normal driving position. Ford promises a fix for production is coming.

Other Mobile Office additions include various mounting points for accessories.

The driving position is 4WD-high, with the vast windscreen and very deep side windows providing panoramic views. Because of the rear bulkhead behind the seats, a camera-fied rear-vision mirror, along with the sizeable exterior mirrors, provide sufficient side/rear vision.

The driver’s seat is supportive and comfy if not that shapely, and it seems more fully padded than the flimsy cushions of the (narrower) centre and passenger seats.

The latter both hinge forward to reveal a massive storage cavity (ideal for charging cables) as well as the load-through hatch as per the previous-gen Transit where fitted.

Speaking of storage, Ford’s engineers have repositioned the passenger front airbag from its traditional dashtop home to above the windscreen header, liberating a second glove box fit for housing laptops.

The dashboard’s 13-inch touchscreen is perfectly sized and driver-angled. It uses Ford’s excellent SYNC 4 multimedia system, is powered by a 5G modem for OTA software updates for around 30 modules, and is functional, fast and intuitive. It also comes with Alexa voice commands.

Ample ventilation, big grab handles, massive door pockets for bottles, additional storage areas including behind the configurable digital instrumentation pod, several cupholders, USB-A and -C outlets near shelving areas for minimal cable entanglements, plenty of LED light sources and an armrest/tray, highlight Ford’s many decades of experience building mid-sized vans.

On the launch drive's smooth German roads, wind and road noise intrusion were impressively subdued for a van (especially so given the quiet e-motor operation compared to the clatter of a diesel), though the large frontal area means at speed you won’t mistake this for a luxury EV.

Still, being roomy yet cosy, practical yet thoughtfully presented and solidly built without feeling cheap, the E-Transit Custom's cabin is right on the money – a secure and inviting workhorse first and foremost.

Keep in mind, too, that the cargo area will likely include Ford’s 'Load Area Protection Kit', bringing a moulded load floor liner and protection for the sides and rear doors. Because, this is a workhorse, after all.

So, how much does the V710-series E-Transit Custom cost? Nobody at Ford is saying right now.

However, with the LDV kicking off from under $65,000, the Peugeot from $80K and the Mercedes from about $91K, our money is on cost-of-entry at around $75K when sales commence at the end of this year.

Whichever way it goes, the E-Transit Custom will cost substantially less than the much-larger (V363) E-Transit full-sized van launched here last year at a whopping $104,990, before on-road costs – though that’s since been slashed to $89,990.

Note, too, that we’re only getting the long-wheelbase version, in standard or high-roof specifications for the time being.

Aimed at small to medium-sized businesses, Ford’s Turkish-built EV should be generously-equipped, with adaptive cruise control, a new patented heat pump for significantly reduced battery drain, heated front seats, a reversing camera, a 13-inch touchscreen offering Ford’s excellent 'SYNC 4' multimedia system powered by a 5G modem for OTA software updates, Alexa voice-control assistance and wireless Apple CarPlay/Android Auto.

Plus, the E-Transit Custom has achieved a record-high Euro NCAP rating for a medium-sized van. More details are outlined in the safety section below.

Note, though, there is no spare wheel, just a tyre inflation kit, sadly.

And while you can option up an outlet to power your tools, there is no bi-directional charging, so you cannot power your home in a blackout with this EV.

That said, the E-Transit Custom’s real value is to be found in the imbedded design and engineering features that distinguish this from other electric vans, maintaining a legacy of innovation that started with the original Transit way back in 1965.

The UK’s bestselling vehicle period in 2021 and 2022, the regular Transit Custom is absolutely vital to Ford’s health globally, and it’s not about to drop the ball with the electric version.

Here’s how.

There’s a relatively massive 3.6-litre non-turbo, non-hybrid ‘Pentastar’ petrol V6 engine under the bonnet, producing 209kW/347Nm. 

Sounds old-school because it is, and it remains the only option for this machine in Australia despite emissions regulations closing in and a 2.0-litre four-cylinder turbocharged engine available in the current Wrangler and overseas versions of the Gladiator.

The V6 is mated to a predictable ZF-sourced eight-speed (torque converter) automatic transmission and drives either the rear- or all four wheels depending on the mode selected.

Mated to a large battery pack sharing tech with the Ford F-150 Lightning truck, the E-Transit Custom's single, front-mounted electric motor delivers 160kW of power and 415Nm of torque to the rear wheels via a single-speed auto.

As usual, 'Eco', 'Normal' and 'Sport' modes are included to suit the driver’s mood.

One of the reasons Australia won't bother with the 100kW version is its electronically-limited 117km/h top speed; the 160kW can manage all of 133km/h.

Keeping all that performance in check are a strut/leaf spring arrangement up front and a semi-trailing arm independent rear suspension borrowed from its larger sibling.

Full technical specifications will be revealed closer to the E-Transit Custom’s local launch at the end of this year.

As you might imagine, the large naturally aspirated petrol engine combines with the over 2.0-tonne Gladiator to make for a relatively steep fuel bill.

Consumption is a hardly-impressive 12.4L/100km on the official combined (urban/extra-urban) cycle, with our car consuming even more - 12.9L/100km - on our three day test covering nearly 500km and with no shortage of freeway time either.

Brim the 83-litre tank and theoretical range is around 670km, dropping to just over 640km using our on-test figure.

Ford's official energy consumption figure for the E-Transit Custom is 21.8kWh/100km and the trip computer in our Sport grade test vehicle read 21.6kWh/100km, which is about on the money for this size of van.

With the 64kWh Nickel Cobalt Manganese battery pack that’s 'shrink-wrapped' low down under the load area to help achieve that low floor, the WLTP range figure is 308km for the 160kW (and 337km for the 100kW E-Transit Custom Australia is likely to miss out on).

Ford reckons these numbers are roughly four times the average-daily mileage for van drivers in Europe.

Brake-by-wire regenerative-braking tech allows for one-pedal braking, which in turn helps recharge the battery pack. If you lash out for a big 11kW Wallbox accessory, the standard 11kW AC on-board charge allows a full overnight top-up.

As the E-Transit has a 124kW DC fast-charge capacity, a high-capacity station can replenish the battery from 10-80 per cent full in under 45 minutes.

The Gladiator is interesting to drive for many reasons. Mainly, because as a purpose-built off-roader it's a little compromised when it comes to on-road manners.

For example, the high seating position and tapered bonnet shape might be great for visibility off-road, but the boxy design of the chunky A-pillars (designed to keep the car in one piece when the doors roof and windscreen are removed) make it a little difficult to see properly around corners at T-junctions or roundabouts in the confines of a city.

Even proximity of my head to the roof presented a problem when trying to see whether traffic was coming at an intersection with the vehicle angled downhill.

The next alarming trait is how vague the steering is while on the tarmac. It’s an unfortunate characteristic of the Gladiator’s rugged live front axle, making this ute a bit of a handful to steer at low speeds. And it tracks all over the place on the freeway, requiring constant vigilance and steering input from the driver at higher speeds.

It’s also noisy, despite this 2026 version featuring extended sound deadening in the cabin. It needed it. The knobbly mud terrain tyres make their presence felt through a resonant droning entering the cabin at all speeds.

Then, at freeway pace, the wind noise from the Gladiator’s blocky shape picks up. You can feel the sound waves leaking in through the removable doors and plasticky removable roof. There are even silly things like being able to feel reverberations of the sound system through the accelerator pedal.

So, I should hate the Gladiator, right?

Wrong.

This thing is ridiculous amounts of old-fashioned fun. The V6 engine is keen to rev and the transmission lets you ride the gears out, creating a throaty roar and lurching acceleration reminiscent of old Commodores.

While the mud terrain rubber is noisy and offers questionable levels of grip on tarmac or in the wet, the thick sidewall combines with coil springs and chunky Tenneco shock absorbers all-around to make for a pretty decent ride for a ladder-frame vehicle.

In addition, we took the Gladiator for a quick off-highway jaunt as its design intends and it performed as-expected. It has great approach and departure angles, with good visibility for peering over moguls and into ruts or dips.

The mechanical hardware feels up to the task, and while it might slip once or twice as the less sophisticated traction systems (compared to, say, a modern Defender) find their bearings, the Gladiator ate up the moderately challenging trails we found for it.

The chunky tyres come into their own, with the sidewall offering confidence, and the car clambers about with relative ease. Obviously, the enormous 3488mm wheelbase and resulting 18.4-degree breakover angle are the Gladiator’s Achilles heel, making me think twice about cresting certain hills or objects, and making this ute particularly prone to cringe-inducing underbody scraping.

Still, despite its comparatively unsophisticated approach and lack of environmental responsibility the Gladiator is a huge amount of fun to drive.

For every one of its four generations since 1965, the Transit has set the pace for driveability, as if Ford of Europe was determined to stamp its dynamic authority in the commercial vehicle space.

The original broke the van mould by being far more car-like than any that came before, offering the availability of a powerful engine, responsive steering and safe handling.

That the E-Transit Custom maintains the philosophy is no surprise; that it ended up being so fresh and rewarding to drive – albeit on German roads carefully chosen by Ford – should be a warning for rivals to raise their standards.

Let’s start with the lofty yet cocooning driver environment, which immediately sets you at ease and in the mood. Nothing awkward or uncomfortable to report here.

Shift the natty little column wand into D, and the instant throttle response of a good EV seems slightly too good to be true in what is a boxy workhorse. Acceleration is urgent yet smooth, humming away as the speed builds in a big yet measured way.

That’s all good and well, but given the sheer mass of this mid-sized van, the second big test is how measured and controlled the handling is, especially at speed.

Again, there’s ample feel from the squircle wheel, as the E-Transit tips crisply into corners, glides through fast curves and generally maintains its composure when turning up the pace.

Credit, no doubt, to the new trailing link independent rear suspension system, which must take a lot of the credit in making the Ford van handle so confidently.

It also does a great job absorbing bumps and isolating the occupants from the road surface underneath.

We tried the standard Trend-spec 15-inch wheeled version, as well as the 17-inch Sport version, which does have a slightly firmer edge, but then seems ever keener through corners.

One of the E-Transit Custom’s true achievements is that – with no diesel engine to drown other noises out – the lack of wind, road and tyre noise intrusion is just so relaxing. Its refinement and ability to combat fatigue augers well for EV van drivers of the future.

Again, keep in mind that we’re on slick Euro roads in specially-prepared launch vehicles, equipped with ballast in the back to emulate a load (and hunker down the rear).

Ultimately, the true test will come when behind the wheel of the E-Transit in Australia. But, our first drive revealed what is surely the most modern and enjoyable van we’ve yet to experience: fast, fun, secure and comfortable.

Ford Australia has yet to confirm the E-Transit Custom’s final safety spec, but the regular diesel version provides many of the answers.

Euro NCAP has awarded the broader V710 Transit Custom range a maximum five-star 'Platinum' rating. A best-in-class result thanks to a broad array of driver-assist safety.

This includes AEB with passenger and cyclist detection as well as intersection-assist (all operable from 0km/h), lane-keep systems (from 60km/h), blind-spot monitor, rear cross-traffic alert, full stop/go adaptive cruise control and exit-warning alert.

A full suite of airbags is also fitted.

We’ll find out more closer to the E-Transit Custom’s Australian launch.

It’s no secret ownership has long been an awkward topic for Jeep, with models like the Grand Cherokee previously causing all kinds of dramas for owners. A quick scan of forums suggests the Wrangler and Gladiator are less prone to issues compared to their more mainstream siblings in the Jeep line-up. So, food for thought.

Regardless, the Gladiator is offered with a five-year warranty which is distance-limited to just 100,000km, which is well off the pace, although a five-year capped price servicing pack is priced at a reasonable $399 per annual or 12,000km workshop visit.

The brand also offers lifetime roadside assist so long as you continue to service your Jeep in its authorised dealer network.

As with all Fords, a five-year/unlimited-kilometre warranty with (a conditional) seven years of roadside assistance is anticipated. All high-voltage components including the battery are subject to an eight-year/160,000km warranty.

With dramatically fewer moving parts, Ford reckons operating costs can be reduced by up to 40 per cent compared to the diesel-powered Transit Custom equivalent with service intervals likely to match its big EV bro’s at 12 months/30,000km.

The time-saving convenience this brings is one way Ford reckons helps to justify the circa-30 per cent premium the EV commands.

Note, though, that these figures are based on European data and may take in regional EV subsidies and incentives not available in Australia.

Expect capped-price servicing to be another incentive.

All that info and more will drop closer to the EV’s launch closer to the end of this year.