Jaecoo J8 vs GWM Cannon Alpha

What's the difference?

The Jaecoo J8 is an odd car.

It’s hard to place exactly where it sits in the market. It’s premium, but very affordable. It's very big but only has five seats. And it’s petrol only, at least for now, in a world that is obsessed with hybrid or electric power.

You’ve probably never heard of Jaecoo. That’s alright it’s only new, but it’s a fresh Chinese brand with big ambitions. A more accurate description is it’s Chery’s premium sub-brand.

And the J8 is its new flagship SUV that has found a little niche that's been left in Australia’s overflowing SUV segment.

It’s about the same size as the Kia Sorento or Hyundai Santa Fe family SUVs, but the J8 is five seats only and ditches the third row for a big boot.

The interior wouldn’t look out of place if it had a three-pointed star on the bonnet but the price tag will have you thinking you can buy two for the price of one.

Chinese automotive brand GWM (aka Great Wall Motors) has been making headlines, given that in 2024 it was the first manufacturer to launch an HEV (Hybrid Electric Vehicle) ute in Australia. And in 2025 it's replaced that short-lived model with a PHEV (Plug-in Hybrid Electric Vehicle) version.

The decision to axe the original Alpha Hybrid was a no-brainer for GWM, given its PHEV successor offers not only short-haul pure-electric driving but also superior power, torque and driving range plus the enhanced ride comfort and handling of four-coil suspension.

We were recently handed the keys to the latest iteration of this lavishly-equipped 4x4 dual-cab ute to assess its workhorse credentials from a tradie’s perspective.