What's the difference?
The Jaecoo J8 is an odd car.
It’s hard to place exactly where it sits in the market. It’s premium, but very affordable. It's very big but only has five seats. And it’s petrol only, at least for now, in a world that is obsessed with hybrid or electric power.
You’ve probably never heard of Jaecoo. That’s alright it’s only new, but it’s a fresh Chinese brand with big ambitions. A more accurate description is it’s Chery’s premium sub-brand.
And the J8 is its new flagship SUV that has found a little niche that's been left in Australia’s overflowing SUV segment.
It’s about the same size as the Kia Sorento or Hyundai Santa Fe family SUVs, but the J8 is five seats only and ditches the third row for a big boot.
The interior wouldn’t look out of place if it had a three-pointed star on the bonnet but the price tag will have you thinking you can buy two for the price of one.
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
It is hard to argue with the sheer amount of stuff you get in the J8 for the price. And that long warranty and capped price servicing program remove the stress of buying into a new brand.
The J8 might be more car than most people need due to its size and lack of third row seating.
It’s okay to drive but isn’t class leading and no hybrid option will count it out for the ever increasing number of Aussies looking to petrol-electric power.
The J8 is a solid machine and well worth a look if you are after glitz and glamour on a budget.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.