What's the difference?
Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.
With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.
And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it?
Let's find out.
The Kia EV9 has landed and it’s a big bruiser-looking thing; all squared edges with a healthy dose of swagger thrown in.
It’s an upper-large SUV that can comfortably host a family of seven and features trimmings to rival a Christmas tree but it’s also the most expensive Kia to ever launch in Australia.
Did I mention it’s also only one of two cars in its class? That’s right, the nearest competitor is the all-electric Mercedes-Benz EQS450 SUV.
Yep, the Kia EV9 is fully electric but built like a tank. Yet is it breaking new ground or is it just the Carnival dolled up and sitting on electric underpinnings?
I’ve been driving it for the a week with my family of three to find out.
The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Kia EV9 GT-Line earns some serious family points with its practical and luxuriously appointed cabin. Each row enjoys ample amenities and space and you can’t discount the ability to fit five child seats!
That’s where similarities with its Carnival sibling end because the driving performance is too mixed for my liking. Some of its safety features don’t react well in real-world situations but if you’re looking for an electric car that will fit a big family, this ticks that box.
My son thinks the EV9 is really cool with the ambient lighting and two sun roofs. He also loves having his own climate control and sun-blinds, so he gives it a 10/10.
I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.
And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.
The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.
Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.
Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.
One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.
Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.
To be frank, the EV9 resembles a Lego car on steroids, but it turns heads. I’ve had more looky-loos peeking into the windows this week than any other car I’ve driven.
Once you get over the (very) square shape, there are some awesome design aspects to be had.
Like the flagship exclusive Matrix LED headlights and 'Ocean Blue Matte' paintwork that feels velvet-like under your hands. The black 21-inch alloy wheels and their aerodynamic covers look futuristic and cool.
The pronounced nose looks wide-set because of the positioning of the tall headlights separated by a strangely blank panel in the middle.
In fact, the whole exterior incorporates a slew of blank panels which reinforce the square look.
The flush auto door handles, big windows and dark roof give some cool-kid cred. The digital side mirrors are not for everyone but as a driver, you get used to them. The tech looks as though it's come straight out of sci-fi movie!
The interior is downright plush with the premium-looking upholstery and customisable 64-colour ambient lighting.
The dashboard has floating panels which create a cool 3D effect and even the badge on the steering wheel is illuminated.
There is a plethora of soft touchpoints throughout and the black headliner helps make the cavernous cabin feel almost cosy.
It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.
So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.
The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.
Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.
It’s large and you have ample space throughout the car. Even third rowers don’t miss out.
It feels quite van-like with the high seat positioning and extending centre console but you get a great view out of the massive windows.
The electrically-adjustable front seats are very comfortable but the mesh ergonomic headrests are a little too comfy!
The boxy steering wheel is nice to use but cut into my vision of the climate control screen from my driving position. I felt like I was looking around it a lot.
Individual storage is fantastic in all three rows. Up front you get a little pocket in the armrest and a huge shelf underneath the centre console.
The glove box is large, but curiously, has a small aperture. There are retractable cupholders in the centre console utility tray and drink bottle holders in each door.
The middle row has two drink bottle holders, four cupholders, two map pockets and a deep but narrow storage cubby at the back of the centre console.
Third rowers are not forgotten, either, with four cupholders and directional air vents to enjoy.
Amenities are great throughout the car and my son loves having the retractable sun-blinds and his own climate control in the middle row. It’s also an easy car to get in and out of, which we both enjoy!
The middle row's 60/40 split is a practical touch and they can be shifted manually or electrically with a one-touch button for access to the third row.
Speaking of which, there is an okay amount of room for my 168cm (5'6") height in the third row (if you push the middle row forward a smidge). And it doesn’t feel claustrophobic thanks to the wide windows.
If you have a pile of kids to shove in this car, you’ll be happy that this row also features two ISOFIX child seat mounts and two top tethers.
I wouldn’t want to be climbing into the third row to buckle in a kid, so reserve these seats for older kids.
The technology looks good but is simple to use which is always a good combination. There are plenty of charging options to choose from with each row getting two USB-C ports, while the front also enjoys a 12-volt socket and a wireless charging pad.
The touchscreen multimedia system is responsive and easy enough to use but the controls on this panel can be difficult to see and use. They’re not always responsive.
I like the satellite navigation and the way the head-up display pulls through the directions. There’s wired Apple CarPlay and Android Auto, too.
The digital instrument cluster is mildly customisable and easy to read. There is a little control panel on the driver’s door which houses the buttons for most of the added seat functions. But it’s hard to read as all the buttons are almost identical.
The boot is a good size when all seats are in use at 333L, which is plenty for my day-to-day errands, but pop the third row down and that jumps up to 828L.
Not as big as you might expect in a car of this size but that’s the compromise of going electric. The batteries have to go somewhere.
You do get a 52L frunk at the front, for cable storage. The loading space is level and you only get a tyre repair kit rather than a physical spare but it’s handy having the powered tailgate.
So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.
How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.
There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.
As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.
Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.
Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.
There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.
There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.
There are three variants for the EV9 and our test vehicle is the flagship GT-Line model that will cost you $121,000, before on road costs. That makes it the most expensive Kia to date, with the top-spec Carnival Platinum diesel only costing $67,580 (MSRP).
However, it’s nearest rival, the Mercedes EQS450 SUV, sits at $194,900 making the EV9 look downright cheap with the $73,900 price difference.
Yes, you could argue the badges would always offer a little price difference but Kia has made a true flagship model in the GT-Line because it is stupidly well-specified. It’s almost a case of what doesn’t it come with!
In terms of luxury appointments, occupants enjoy two sunroofs and two-toned synthetic leather upholstery. The electric front seats feature heat and ventilation functions, adjustable lumbar support and the driver gets a massage function.
The front seats have a relaxation mode, which I liken to the reclining seats in business class (someone send me on a trip to confirm!).
If you recline, add the sounds of nature feature and pop on the massage function, it’s like you’re in a day spa. Delightful.
The middle row outboard seats are also heated and ventilated which adds a lot of comfort and there’s a heated steering wheel, too.
Other standard equipment includes 21-inch alloy wheels, flush door handles, digital side mirrors, privacy tinted rear glass, pixel matrix LED headlights, 14-speaker Meridian premium sound and remote parking assist.
Practical features include a powered tailgate, extendable sun visors, retractable sun-blinds and three-zone climate control.
The technology is upmarket with dual 12.3-inch digital screens covering instrumentation and multimedia. There's also a 5.0-inch ‘quick-look’ climate control panel. A full tech run-down will come later.
There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.
Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.
The EV9 GT-Line is a pure-electric AWD with dual motors, one located at each end of the car, producing a maximum power output of 283kW and 700Nm of torque. It has a lithium-ion battery with a big capacity of 99.8kWh.
Overall, the EV9 GT-Line is powerful and capable of sprinting from 0-100km/h in just 5.3 seconds. That’s impressive for such a heavy car with a 2500kg (braked) towing capacity.
The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.
Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.
Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.
Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.
It's a hulk of a thing to have to move around and the motors perform brilliantly, but my energy cycle figure surprisingly came out at only 21.4kWh, after mostly open-road driving.
The official combined energy cycle is 22.8kWh, so that's a solid result.
The driving range is up to 505km, which takes the sting out of any range anxiety.
The EV9 features a Type 2 CCS port as well as an 11kW AC charger and you can get from 10 to 100 per cent in just over nine hours.
On a 50kW DC charger, you’d see that time drop to just 83 minutes to get from 10 to 80 per cent and it will shrink to 24-minutes on a 350kW charger.
A cool feature is the vehicle-to-load capability, so you can charge and/or power larger appliances on the go. Hello camping!
It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.
But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.
I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.
Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.
The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.
Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.
But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.
Strangely for a large SUV, this car feels most at home in an urban environment. It’s in the city where it feels nimble and easy to manoeuvre. Zippy even, and you don’t notice it’s size.
But it’s a different story on the open road.
At higher speeds there is a lot of movement in the body and thanks to its floaty suspension the amount of roll in corners starts to make it feel cumbersome.
It has the power to handle mountain driving or overtaking, but remains a bit unsure of itself in these situations.
The steering is responsive and concise, which makes for a nice driving experience in the city and navigating a car park.
The cabin gets very little noise thanks in part to sound-absorbing acoustic glass and foam in the tyres. It makes for a fairly pleasant journey overall.
As a passenger, though, I began to suffer motion sickness thanks to the digital side mirrors! Not an issue when I’m driving, but even my husband, who has an iron stomach, commented on how distracting they are.
It’s nice having a column shifter, as it helps open up the storage in the centre console but it can make pressing the push-start button a bit awkward.
The EV9 has a decent 12.4m turning circle and is relatively easy to park. The 360-degree view camera system is clear and I love having the front and rear parking sensors on this big boy.
But to access the front camera, you have to be in Drive. You can’t select it on the touchscreen, which is a pain when you’re manoeuvring into a tight space.
If you’re not confident, the EV9 also features an updated park itself feature which means you can park it remotely from your key fob.
The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.
Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.
The EV9 has an extensive safety list and the blind-spot view monitor, which pops a video feed of your blind spot onto your dash, is a stand-out feature.
Standard safety items include blind-spot monitoring, lane departure alert, daytime running lights, forward collision warning, side collision warning, rear-cross collision warning, rear cross-traffic alert, intelligent seatbelt reminders, a 360-degree view camera system, as well as front and rear parking sensors.
There are other items but I need to call out their sensitivity issues.
The driver attention monitor doesn’t always activate when you have sunglasses on and alerts you via multiple warning sounds and alerts on the instrument cluster.
The lane keeping aid is rather aggressive, which makes for a jerky on-road experience, and the adaptive cruise control with stop/go functionality isn’t nice to use.
Even on the shorter distance setting, it slows down way too fast when approaching a car in front.
Also, annoyingly, this model features all the warning chimes and alerts that are linked to the traffic sign recognition tech.
Go over the speed limit by one kay, chime. Enter a school zone, several chimes. If the speed sign changes, chime. If the traffic sign changes, you guessed it, CHIME.
Suffice it to say I don’t like this feature.
There's an option in the car set-up menu that turns off the warning sounds but keeps the important sign information. However, it's not permanent and has to be selected every time you turn on the car.
In better news, the Kia EV9 has just been awarded a maximum five-star ANCAP safety rating and features nine airbags which includes curtain airbags covering all three rows and side chest airbags for the second row.
Usually, you only see side chest airbags on the front row, so this is great! It also sports a front centre airbag to protect the front row from head clash injuries.
The EV9 has autonomous emergency braking with car, pedestrian and cyclist detection as well as junction turning assist.
It's operational from 10 to 80km/h but surprisingly, the car-to-car avoidance is only operational from 10 to 60km/h.
That upper speed figure usually sits closer to 160km/h. Unless there is a typo on ANCAPs website…
Families will rejoice that there is a total of four ISOFIX child seat mounts (two in the middle row and two in the third row) plus a total of five top-tether anchor points.
The car is large enough to accommodate five child seats and there’s plenty of room for front passengers when a 0-4 rearward facing child seat is installed on the middle row. It’s pretty much a people mover at this point!
Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.
Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.
The EV9 comes with a seven-year/unlimited km warranty, while its battery is covered for seven years, 160,000km. It’s normal to see an eight-year battery warranty term for EVs, though.
You can pre-purchase a three-, five-, or seven-year servicing plan, priced at $706, $1351 and $1997, respectively.
The seven-year schedule costs an average of $285 per service, which is good, but servicing intervals are more in line with a fuel-based car at every 12 months or 15,000km, whichever occurs first.