Hyundai I40 vs Gac Emzoom

What's the difference?

The i40 Tourer in the Active grade is great to drive, it’s practical, and should be low-cost to run. But you can bet the new version, due to arrive soon, will be, too. If you can wait, it's a safe bet the new i40 Tourer will have an updated look, improved safety equipment and retain all the good points of the previous model. 

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The i40 wagon looks good, I even caught myself doing that admiring 'look back' thing you do when you walk away from your car. Thing is, the current i40 has the ‘old’ Hyundai styling that dates it compared to the new i30, Sonata and Kona, which reflect the brand’s latest look.

This brings me to something you should really know – the newer, updated i40 will arrive in Australia soon, and it will be more in line with Hyundai’s current design approach.

The i40 is also up against some hot-looking rivals. The Mondeo is gorgeous, the Passat is stately, and the Commodore also looks stunning. To be honest the i40 is the least attractive of that lot form where I’m looking. It’s also about the same size as that trio at 4775mm long, 1815mm wide and 1470mm in height.

My mum would call the interior of the i40 Active smart looking, but she doesn’t mean tech-smart, more school dance smart, and if she ever said that before you went to a school dance you’d get changed immediately.

Yes, it looks smart in a tidy, stylish way, but that tiny screen, cloth seats and ordinary plastics lower the tone compared to the Premium's more 'premium' interior. 

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The i40 wagon nails the practicality category. Storage space is excellent with a deep, wide console bin under the centre armrest, and there’s another big well in front of the gear shifter. 

There are large pockets in all the doors with bottle holders, two cupholders up front and another two in the fold-down rear armrest, plus another storage area in there, too.

The i40 Tourer’s 506 litre cargo capacity is good, but can’t beat the Passat’s 650 litres, while it matches the Mazda6 wagon’s boot space.

Rear legroom borders on limo territory and even at 191cm I can sit behind my driving position with about 50mm of space between my knees and the seat back. Headroom back there is also extremely generous.
The rear doors open wide, making for an easy exit or entry, too.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

This is another area in which our test car impressed with its 1.7-litre four-cylinder turbo-diesel and seven-speed dual clutch auto transmission.

At 104kW, it may be less powerful than the petrol (121kW) but its 340Nm of torque gave it the shove to accelerate impressively from 1750rpm (idle is 800rpm).

The engine and dual-clutch combination performs beautifully; smooth even at low speed in traffic, and shifting down intuitively to make best use of engine braking.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Hyundai will tell you the i40 Tourer diesel will get 5.1L/100km over a combination of open and urban roads. The trip computer in our test car said it was averaging 7.4L/100km. Still, that’s not bad mileage.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

A comfortable ride, impressive handling for the class, and a great engine and transmission mean the i40 Active Tourer diesel is engaging and enjoyable to drive. 

The driving position is excellent, the seats are large but supportive, and the pedal feel is spot on. The i40 Tourer is way better to drive than it needs to be and would embarrass some cars from more prestigious brands.

It’s not all perfect: the cabin could be better insulated with wind noise obvious at 90km/h and tyre rumble intruding on course chip roads; visibility is hampered by those slanted A-pillars and the reversing camera image is next to useless thanks to the business card-sized screen in the Active.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The i40 Tourer is covered by Hyundai’s five-year/unlimited-kilometre warranty. Servicing is recommended every 15,000km/12months at a capped price of $339. A servicing plan is also available for three years ($777), four years ($1136), and five years ($1395). 

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.